Most business owners are too busy running their business that they don’t have time to overlook the marketing side of the business. Because of this, they choose to hire a professional to take care of the job.
If you are running a business and you have enough budget set aside for marketing, then good for you. However, not everyone have the money to hire professionals. The good news is you don’t need to spend a fortune to promote your business, and small steps can bring big rewards.
Here are a few recommendations that can help you market your business on a shoestring budget.
If you are starting a business, begin by sending an email to your family, friends, colleagues and anyone who might be interested in what you offer. Be sure to ask permission before adding their names on your email list.
Build your brand on social media
If you want to build a fan base, then engagement should be on top of your priority list. That said, you need to build your brand on social media.
Social media offers a tremendous opportunity to engage with your target audience. Identify your target audience and find a way to pull them in. If you’re pushing salesy content in the hopes of attracting potential customers, then you’re doing it wrong. Post quality contents that they’ll find valuable and interesting. You can also offer some advice, ask questions or solicit opinions.
It can be a lot more challenging to keep a customer than it is to attract new ones. Because of that, it is important to build a relationship with your existing customers. Keep your lines of communications open. Send newsletters or promotional offers to keep them updated about the events you’re hosting, new products you’re launching and current promotions.
Online contests can help create buzz. Yes, you need to prepare some good prizes to get participants, but the number of participants and potential leads will be worth the price.