Technology has transformed how entrepreneurs connect with their clients, customers and stay on top of the industry. Generally speaking, most businesses use social media to promote their business and boost their sales. Some even use it to make a difference and allow their business to grow.
Now, entrepreneurs have to understand that this social media craze is not just a fad. As a matter of fact, it can be considered as a secret weapon if you know how to implement it correctly. Here are a few reasons why you should get on board.
Keep your customers up to date
You may be able to send out promotional emails, display ads on newspapers or even nab radio and television spots in order to let your customers know about timely announcements, but if you wish to do it quickly, you can always turn on social media.
If you are to think, your social media followers are the same people who have indicated a willingness to be kept informed on all the events and promotions that your business will hold.
Living in the digital age, we have reached the point where the use of social media for customer service is not only suggested, it is required.
Social media serves as a helpful and interactive platform that allows businesses to connect with their customers and respond to their concerns and questions in a timely manner. According to a survey, which was conducted by the Social Habit, 42% of the respondents who attempt to contact a company through social media expect a response within an hour; while 32% of which expects a response within 30 minutes.
Humanize your brand
Of course, people are only interested to do business with people. The goal of social media is to allow your personality to shine beyond your company’s logo.
By maintaining an active presence on social media, you are giving your consumers a chance to get to know you and your brand better. This type of behavior invites loyalty, garner authentic relationships and increase trust.