Studies revealed that a huge percentage of American adults spend most of their online activity in social media sites, topping time spent on Google and email. Having this knowledge, marketers have decided to chase online users and focused their attention on social media. In fact, one study revealed that 97% of marketers use social media to promote their business.
If you have not yet taken advantage of the power of social media, then you might be missing a large chunk of your target consumers. Here are a few social media strategies that would allow you to take control over your social channels.
Create a game plan
Without an execution strategy, your content may begin to fall through the cracks. Set a limit on the number of tweets and Facebook posts you have to publish each day. If you are just starting out, you might want to check how often industry leaders are posting and take note of the ideal amount of content that should be published each day. You want to be active, but not overly active.
Treat each channel as an individual entity
Each social media channel should be treated as a separate entity. Make sure that the contents you share on each channel would appeal to the audience. LinkedIn caters to business-focused audience. So, you’ll have to provide them with educational contents. Instagram users, on the other hand, are in search for engaging visual contents.
Go above and beyond in customer service
Social media users today are expecting fast response from you. If someone posts on your Facebook page and they do not receive a response, the dissatisfied client may turn to your competitor and seek answer to their questions.
Taking time to respond to a personal inquiry is of great importance as it builds your authority. When you deliver a thoughtful and timely response, this will have a positive impact on your brand.