Is 2018 your year to tackle social media and create campaigns that your business benefits from it? If you answered YES!, this blog post is for you! We will review common mistakes businesses make as they craft social media campaigns, tips to use as you are defining your goals, and 5 measurable goals you can use to determine whether or not your social media campaigns are effective.
A Common Mistake Businesses Make…
Jumping into social media without identifying goals or measuring successes is a common mistake many businesses make and it leads to a very frustrating social media experience. Many who jump into social media for business without a goal or without a plan tend to throw up their hands and give up stating that they threw away their money and social media just doesn’t work! Don’t let this happen to you! Read on…In this article, we will explore 5 of the most common goals people measure when using social media.
“What gets measured, it what gets done”
Measurement is the key to anything you do! If you can measure your social media progress and outcome, you will know the strategies and tactics to put in place
Here are some tips and things to think about before setting goals for your social media campaigns:
- Make sure your social media campaign goals are in line with your overall business goals
- Select different goals for different social platforms – not all platforms will yield the same results
- Select goals that make sense for the social media platform you are using
- Choose goals that are measurable
- Track your progress
What Should Your Goals Be For Social Media?
5 sound goals you should set and strive and how to measure them are listed below:
- Brand Awareness – Brand awareness can be measured in terms of:
- Fan followers. Create a stair-step approach when it comes to tracking brand awareness. A common goal to start with is to gain your first 100 followers and build from there.
- Reach – how many people did your message reach (a popular Facebook statistic)
- Mentions – how many times is your brand tagged or talked about in other social media posts
- Shares – how many times were your posts shared
- Website Traffic – Make sure your web designer has installed Google Analytics on your website. This will help you track how much traffic is coming from social media platforms and channels. Monitor the progress on a consistent basis and set goals based on the traffic trends you see.
- Website Loyalty – How loyal are your customers? Do they review what you are talking about on social media and then click through to your website to get more? Google Analytics can help you measure repeat visitors.
- Brand Engagement – This is a popular social media result that many measure. Based on the comments, likes, and interactions your brand receives you will be able to understand how your brand is perceived, the level of brand loyalty your company has, and the community your brand is building.
- Conversions – How many people saw your social media posts and then converted into paying customers. Again, this will be measured by Google Analytics, letting you know how many sales were a result of your social media campaigns.
There are many more things you can measure through social media. It all depends on why you are there. It could be anything from “How many times did my phone ring?” to “How many people clicked through to my lead generation form?” Take the time to really think about why you want to be on social media. Once you determine why you want to be there, build your campaigns around the reason.
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