Not too long ago, businesses celebrate the holiday season by decorating their stores with Christmas ornaments with music playing in the background. In today’s digital world, however, businesses try their best to add the holiday spirit into their social media campaign.
Bringing a bit of Christmas cheer into your social media posts will get everyone in a positive mood. It can also help you drive traffic to your site and customers to your store.
Here are 4 social media content ideas for the holidays.
If you are in the food business, it is a good idea to share some holiday recipes with your audience. A lot of people, especially those who are hosting a family get together for the first time, are looking for easy recipes that they can prepare for their family this Christmas and New Year.
Share recipes of desserts, typical holiday drinks and other holiday themed recipes. While you’re at it, you might also want to share some tips on how to serve these items.
Did you know that 65% of shoppers go online to find great deals, considerable discounts and gift ideas for their loved ones this holiday season? Feature your products and let people know why they make an ideal gift for their loved ones.
According to Psychology Today, social media posts are likely to receive 56% more likes and 36% more comments if they are presented in a video format. In addition, 39% of users are likely to share these videos.
If your brand has a product that requires demonstration, go ahead and create a how-to video. Video generated content allows you to deliver your brand message with impact and encourages customer engagement as well.
Showcase your fans
Customers have this inherent urge to share their experiences with others. Now is a great time to encourage your fans and followers to share their stories. Ask them to take a picture of themselves with your products and have them create a story about how they use them.
By allowing your customers to take center stage, it allows you to grow your online presence, increase engagement and reach new market segments. The result – maximized conversions and sales opportunities.