Most business owners use social media to connect with current and potential customers. After all, it’s free, and people are already using it. So why not take advantage of it, right? But with so many businesses vying for people’s attention, posting updates every now and then is no longer enough to maintain an active Facebook page.

Making small changes on what and how you post can help boost your page engagement.

Here are 4 ways to skyrocket your Facebook engagement.

Share something funny

People use social media for entertainment. Many of them would log in to their social media accounts during their lunch break or after office to de-stress. Sharing something funny with your Facebook fans will help lighten up their mood. Go ahead and give people a good giggle.

Boost your best posts

So you have just recently published a new blog post. You share it on Facebook to spark some engagement and drive traffic to your website. Sure, it will work. But if you’re looking to reach a wide range of audience, then we suggest that you boost that post.  You don’t need to spend a huge sum of money in order to get that post in front of your target audience. Just give it a modest boost of $25, target your audience and you’ll see a tremendous increase in likes, comments and shares. Plus, traffic to your blog or website will also increase.

Timing is essential

More than half of the American adult population are active on Facebook. Given the number of people that post every minute, your posts would be buried in a very short span of time. As such, you want to make sure you that you post when your fans are online. There are several online tools that allow you to schedule your post, so you don’t have to wait for a specific time before posting something on your page.

Ask a question

One of the easiest ways to start a conversation with your fans is to ask them a question. If you own a restaurant, you can ask them what food they usually order when they visit your place. Another option would be to ask what they want you to add on your menu. Find a way to leverage in people’s needs or interest.


Not long ago, writing a Facebook post and asking people to share, like or comment is all it took to maintain an active business page. But with Facebook’s algorithm changes, capturing the attention of your target audience becomes increasingly difficult.

If you’ve given up hope of ever reaching your target audience, then we’re here to help you out. Read on and we’ll show you how to increase fan engagement on your Facebook page.

Use visual content

Like the old adage says, “a picture is worth a thousand words”. But for a business owner like you, it’s worth more than that.

Survey revealed that visual contents get 180% more engagement as compared to other types of content on Facebook. This is because they are easy to digest, clear and concise. Post infographics, quotes, memes, tips, people, places etc.

Post more often

If your goal is to reach more people, then you have to be active on social media. We suggest that you post at least 4 times a day. This way, you’re giving your fans 4 chances to see your posts.

Feel free to post photos, talk about news, ask questions etc. Also, publish useful content with a consistent voice that your community knows.

Post interesting content

The simplest yet most effective way to capture the attention of your target audience is to publish great content and entice them to engage.

Make use of your knowledge and experiences by giving helpful tips to your fans. You can use past blogs or newsletters and turn them into quick tips. You can also share your knowledge by creating video tutorials and sharing them on Facebook.

Include call to action

Most people would browse quickly through their news feeds. Always include a call to action if you want them stop and take action. Sometimes, all you need to do is ask, but try to be as non-salesy as possible.