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What is a niche? A niche is a portion of the market that is not being addressed adequately. You must identify the niche that you are targeting so that you are able to focus your work properly. There are a few reasons why niche marketing is important that you must understand before you get started. The main thing about marketing online is to be prepared before you get going. Preparation is vital because it can take you from your dream to a reality.

1. If you get started with internet marketing and do not select a specific niche then you will likely lose your goal along the way. It is like going into something blindly and that just does not turn out well. You must know who you are targeting and what portion of the market is not being targeted already. If you go after a segment of the market that has a lot of competition then your likelihood of making a lot of money is very low.

2. Niche marketing is also important for your search engine optimization needs. SEO is a very important process and you must know what niche you are targeting so that you can use the proper keywords and carry out the process correctly. If search engine optimization is not carried out appropriately then your goals will not be fulfilled. Take some time to put some thought into this before you get started.

3. The best thing about niche marketing is that it provides you with a direction along your internet marketing process. It feels so much better when you have a direction. For some, niche marketing seems like such a simple part of the plan but it may not always be so obvious for everyone. No matter who you are, it is always helpful to have a direction and in this case, if you do not have a direction with your niche then you will fall off your path very easily.

Niche marketing is vital for many reasons. Take a look at a few of these reasons and learn to implement the ideas throughout your own internet marketing process.

Article Source: http://EzineArticles.com/5567855

If you have stepped into the world of internet marketing even slightly, you have probably heard the term search engine optimization before. This is an essential process that you will need to take on throughout your journey as an online marketer. A question you may ask yourself is why this process is so important. There really are a few reasons that this process is both important and beneficial for your business both short term and long term. Once you understand these benefits you will be eager to get started.

1. Once you have a website set up for your business, your next step will be to complete the SEO for it. Before you can carry out this important step of your plan you need to fully understand it. SEO is a process by which you design the internal structure of your site appropriately so that it can be found easier by search engines and site visitors.

2. Some things to pay attention to when you are designing the internal structure of your site are keywords and phrases. This is how sites are ranked among search results so when you structure your keywords and phrases appropriately, you raise your likelihood of being found by search engine spiders much higher. Also, when you are creating your site you need to be sure your content is both relevant and of high quality. This is important because it sets you apart from the competition and builds credibility with site visitors.

3. A part of your plan will always be niche marketing. When focusing on your search engine optimization you must be targeting your specified niche market. This will become relevant because the people that want your goods and services will find you much quicker when you are focused on a specific part of the market.

If you have ever wondered about search engine optimization, it is a good thing that you took some time to read up about it. The more you understand about SEO the better off you will be with your business goals. In the long term, your financial success will soar like it never has before.

Article Source: http://EzineArticles.com/5575421

Join branding/spiritual business expert Ellen Melko Moore and social media specialist Amber Irwin as we help you create a brand that speaks for itself and a social media structure that allows everyone to talk about you.

Whether you’re just starting a new venture, or considering a renovation/revolution for an existing or established business, this uplifting yet extremely practical series will set you on fire with the knowledge and tools to burn brighter, stronger, and truer than you have ever dared before.

You are about to Become Visionary.

Dates: June 8th, July 13th, and August 10th

Time: 8:30-11am 

What Is a Visionary Brand? 

By its purest definition, a visionary brand is a brand that inspires people to act.  It inspires devotion and communication in its audience, clients, or consumers.  Its customers speak and act and advertise for the brand, spreading the word because they love associating with its power, possibility, heart, or “sexiness.” In some way, large or small, those who participate feel transformed, and they want to share that transformation with others.

If you are part of the “tribe” interacting with a visionary brand, you want to talk about it, to share it, to debate its merits or flaws with others who care about it. You take pleasure in introducing it to the uninitiated.

A visionary brand can be big or small, profit or nonprofit, can be a large corporation or a single person.  Some famous examples of visionary brands that have changed our lives might be Facebook, Starbucks, Tom’s Shoes, Oprah Winfrey, Netflix, and The Susan G. Komen Foundation.

How Does a Brand Become Visionary?

Big brands and big names can inspire us.  But it’s also important to look at the inspiring people and companies all around us.  If you think about it, you can probably identify several visionary brands in your own circle, your own neighborhood.   

 It might be a painting company who donates a free paint job to a neighbor facing foreclosure, a bakery who celebrates Wednesdays with free éclairs, or a friend who rallies a community to serve a returning injured veteran.

It may be an artist whose paintings take our breath away, a computer store whose top priority truly is the customer, or a garage band who collaborates with a tattoo artist to clean up the local skate park.

Whether large or small, traditional or totally unprecedented, commercial or compassionate, an emerging visionary brand compels us to look, to notice, to talk, and to act.  And most importantly, to spend our money!

 And you can bet your boots that with a good strategy of playfulness and perseverance, that brand won’t be a beginner for long.

Build a Killer Brand and Give it a Voice.

So, a visionary brand inspires action, and that inspiration begins with you. 

Are you inspired by your own idea, your own business, your own way of showing up in the world? Are you so excited that you can’t stop talking about what you are doing, learning, selling, experiencing?

 Or is it perhaps time to open the doors of your mind and soul and let some fresh air down the corridor?

Our three part workshop focuses on the three essential ingredients of the visionary brand: the Creators, the Participants, and the Collaborative Process (otherwise known as the brand, the customers, and the sales relationship!)

In each session we will devote equal attention to BOTH the visionary spirit of our brands AND the powerful tools of technology that allow us to share that spirit in unprecedented ways.

Ellen will lead us as we create, pitch, and examine the Inspirational Ingredients of all who play in the sandbox of our brand.   Amber will guide us through the exciting (but often intimidating) waters of Facebook, Twitter, Twello, and Hoot Suite.

Between sessions, we will support and inspire each other in small groups using our new-found social media skills (gaining first-hand experience with innovative email, free conference calls, YouTube, and Blog Talk Radio!)

Our Vision for You.  And our Promise.

 

No matter where you begin, whether as a first-time entrepreneur or a seasoned veteran, by the end of session 3 you will take home:

*a recipe and road map for your own visionary brand, including new pathways for money to come to you

*a support team who believes in your dream

*a tribe that loves to talk about you

*a working knowledge of the most important components of social media and a system for using them powerfully

*a rejuvenated sense of your life’s purpose and a renewed enthusiasm for getting out of bed, even on Mondays

You could pay thousands of dollars and spend hundreds of hours for this coaching and training.  Like many of your friends may be doing.  Just think how jealous they’re going to be when you say you did it in two months for $147! That’s okay, though.  Next time they’ll know where to go to Become Visionary.

http://www.eventbrite.com/event/1597505181

Have you been holding off including videos in your marketing mix?

If you want to generate more visitors to your web site don’t just rely on written content. Not all people like to read content online. Many are attracted by learning visually. This is why video marketing is so powerful. You now see Google video ads, video newsletters, video sales letters and so on.

Top 7 benefits of video marketing

1. Attract a large audience

Video enables you to capture people who like to watch rather than read. This extends the reach of your content because you can appeal to visual learners.

2. Engages the senses

If a picture is worth a 1000 words, then video does even more because you can create live movies with sound. This engages more senses than written text which only uses one medium.

3. Access at any time

You can view videos with all kinds of devices these days eg ipods, cell phones, laptops, etc. allowing you to access video content anywhere at any time.

4. Achieve top rankings in the search engines

Google recently introduced Universal Search. This means videos now appear in the search results pages. For example if you Google “Mustang” you’ll see video listings of mustang cars on the first page of Google.

5. Become known as an expert in your field

If you consistently create high quality video content that your visitors want and need you will soon become recognized as the expert in your niche.

6. Repurpose content

Convert your written content to video by talking about it in a video clip or creating a slide show then upload it to video sharing sites like YouTube. The beauty of this method is that you don’t have to create fresh content and there’s no need to worry about duplicate written content.

7. Easy to create and publish

All you need is a video camera (or just use a digital camera), windows movie maker software (already on all windows’ computers) and a YouTube account.

Now you have no excuse for not creating your first video then marketing it on YouTube and other video sharing sites. It will take some time to get it right the first time, but with practice you’ll soon be generating more traffic to your web site.

http://www.drostdesigns.com/video-marketing-top-7-benefits/

I can help you with creating videos also, if you do not have a good camera. I do 4 videos for $125, email me if  you are interested yourmarketingvoice@yahoo.com

This Denver Boulder Small Business Marketing Seminar is going to be a HIGHLY interactive, goal oriented session on how to get a laser focused vision for your small business!

The Three Squares are a way to look at what you are trying to achieve for your small business and what you should put your attention on to succeed. We will be going through YOUR business goals, strengths and helping define concrete tasks to do for the coming year!

Small Business Marketing Benefits:

  • Laser focus your tasks so that you know what to do to grow your business
  • Find out to how to (gracefully) tell people what you can and cannot commit to so that your time is your own
  • KNOW, without a doubt, what your company goals are
  • Figure out what your product offerings should be and learn how to sell them effectively

Small Business Marketing Features:

  • Get a 10 page, laminated workbook that you can use to help define your business and stay on track
  • Cost is just $47 (including the workbook!)
  • Learn which marketing ideas will help you grow, and which you are throwing away your money on


please make sure to use your billing address when signing up

When:
February 18, 2011

Where:
Egg & I
8025 Sheridan Blvd
Arvada, CO 80003

Cost:
$47

because of the interactive nature of this class, seating is limited to the first 20 signups