Influencer marketing has experienced unprecedented growth in recent years. Although once regarded as a fad, this strategy has now taken the digital marketing world by storm. In fact, brands and retailers are turning towards influencers as major marketing channels.
Influencer marketing is expected to be worth $15 billion in 2022, with over 72% of marketers planning to increase their marketing budgets over the coming year.
Have you ever wondered how influencers can help your brand?
Here are 5 reasons why influencer marketing can be a good idea for your business.
Reach new audience
Most businesses are having trouble increasing their fan base. If you are running a small business, your brand only exists to the people who have heard of it before. If you are hoping to grow your brand, make sure to incorporate influencer marketing into your marketing campaign.
Influencers have made an art out of creating devoted audiences with their voice and content. By reaching out to influencers who are talking to your target audience, you can increase the number of people who are familiar with your brand. By having them on your side, you’ll be able to reach even more consumers and engage with them. Eventually, it will help generate a loyal brand following.
For best results, be sure to choose an influencer who has a relevant audience for your brand.
Lower marketing cost
Big companies would hire celebrities to earn visibility for their products and services. Unfortunately, not all businesses have the capability to spend that much on their marketing campaign. Working with an influencer will help you increase your visibility without spending a lot of money.
Most influencers are active on different social media platforms. That means he/she can share your content on each platform. This will help increase your online visibility and help you build a strong social media presence. Since each initiative has multiple uses, influencer marketing will lower your marketing costs.
Increase trust in your brand
Aside from helping your reach your target audience, influencer marketing can also help you establish trust between you and your audience.
Today’s consumers are smart. They no longer fall for gimmicks and promotions. They do research and read feedbacks before purchasing. Often, they base their buying decisions on recommendations from family, friends, or online influencers. Instead of spouting off a list of glowing adjectives to describe your products and services, let the influencers do the talking.
Influencers have already built strong relationships with their followers. People consume their content and respect their recommendations. Since influencers carry a lot of credibility on social media, this will help build trust with your target audience. Remember, word-of-mouth recommendations spread through social media faster than fire in a dry field.
Win-win long-term partnership
Working with an influencer who shares the same market as yours is a win-win. In the long run, your relationship will generate results that will benefit both of you.
Studies suggest that more and more brands prefer working with influencers for at least 6 months instead of one-off campaigns. This allows them to build long-lasting relationships that lead to long-term success.
Despite its apparent advantage, investing in influencer marketing would be a waste of time and money if you’re working with the wrong one. Take time to see if you and the influencer have matching values before partnering up with one.
Enriched content strategy
Fresh and unique content is important to keep your audiences engaged. But let’s face it. It’s not easy to churn out new content on a regular basis. There will come a time when you run out of ideas, and don’t know what to write or talk about. This is where influencers come in handy.
Influencers know how to create quality and engaging content. They can help you come up with new ideas and fill the gaps in your content calendar. The best part? Their followers would be more than happy to read or watch the content they produce, which is beneficial to your business.