With over 175 million users, LinkedIn is a potent platform that can get you and your business the attention it deserves.

The following 10 steps will walk you through the process of building your LinkedIn network. These steps will help you optimize your LinkedIn presence for networking, marketing and growing your business.

1. Post Your Head Shot

It’s a Social World, if you don’t post a professional-looking headshot, your visitors will think you must be hiding something!

2. Write a Compelling Headline

Instead of just listing your current job title, write (120 character maximum) a compelling headline that describes what you do. Use keywords that will attract your ideal followers. (Insert Keywords)

3. List your Experience

Post your current and 2 most recent past positions. Describe the positions and your role. Use the keywords from your compelling headline.

4. Complete the Summary

The LinkedIn Summary is the place where you can communicate who you are and how you help people. Write your summary in the third person, as too many “I”s may appear self-effacing. Google picks up this section, be sure to insert keywords here!

5. Get Endorsed

List the skills you want your LinkedIn connections to endorse. You receive endorsements when your connections click on the + sign next to each of your particular skills. These endorsements show up on your profile in the Skills & Expertise section. That is why it’s important to complete the Skills & Expertise section with keywords that people in your target market will be searching for to find folks with your experience and background.

6. Request Recommendations

Recommendations require a bit more effort from your connections, as they are LinkedIn’s versions of client testimonials. So, choose your biggest fans and ask them to write you a recommendation.

#7 Complete the Organizations Section

Each organization is hyper-linked to other users who are also members of your listed organizations.

#8 Customize Your LinkedIn URL. 

Edit your URL (located under your profile photo) with your name. For example, mine is . This helps search engines if someone is searching for your name.

#9 Customize Your Website Listing

Located in the “Edit Contact Info” section under your profile box. Chose “Other.”  Edit and name your website.

#10 Make Your Profile PUBLIC TO EVERYONE

Congratulations! Having a completed LinkedIn profile is the most effective way to communicate your background, experience, talents and interests. With a completed profile, you will demonstrate your social saavy!

What to do next:

  • Make sure your profile is 100% completed
  • Create business page
  • Add connections
  • Upload contacts list
  • Get involved with at least 5 good groups
  • Post to those groups as a discussion 1 time a week