Posts
1) Make your videos viral
2) Use other social media outlets to post your videos like Twitter, Digg, Facebook, ETC
3) Have a plan or theme for your videos
4) Make sure the sound is clear so people can hear you clearly
5) Keep your content engaging to your audience, make it funny and informative
6) Keep your videos clean without too much conversation
7) Have your logo and information (Video bumper) on each video
8) Write down your goals for YouTube, what do you want to give and receive from it
9) Use a good camera and editing tool. ( Windows movie maker, Camtasia are good editing tools, cameras any cannon or Kodak are great)
10) Make sure you are recording with an HD camera and publishing in HD so it is very clear for your viewers
11) Have a color scheme to your videos and stay congruent
12) MOST IMPORTANT BE YOURSELF, show your authenticity
13) Remember nothing is perfect online, it is better to get videos up rather than trying to look like Oprah, as small business owners we do not have a backroom stage crew
14) Practice before doing your video that you will post out into the Internet world
15) Think of doing an ongoing series of videos then think of making a product of those videos
16) Do more than just talk if you are doing a video longer than 3 minutes, be interactive and have handouts and pictures
17) Work hard on getting you videos between 2-5 minutes, after that it is hard for people to stay engaged. If you are creating a product or training that is different
18) Make a schedule for your videos, once people start to like you and follow you they will be used to a schedule, this also keeps you on track.
19) Have a creative sign off that people will remember and brands you
20) Ask for feedback from your viewers and have them leave comments
21) Work on bringing other people into your videos, clients, coworkers, friends, family so it is not always you
22) Do not use music unless you have permission
23) Remember the title of the video is just as important as the content
24) Use your keywords in your title and tagging in YouTube and other Internet outlets
25) Use tags in addition to the keywords, as this also get people attention
26) Do not stress over negative comments leave them, pay attention to them and see if it is something you need to change or someone just having a bad day
27) Use as many social networks as you can to get your videos out there, YouTube, Facebook, Twitter, MySpace, Digg, Delicious, ETC
28) Let your customers and email list know when a new video went out and ask them to share it
29) Add your videos to various communities and subject areas of YouTube for more exposure
30) Remember to thank people who post positive comments and see if you can do the same for them
31) It is ok if all your videos are not all huge hits, be patient and practice
32) Have a script or bullet points you want to make in your video
33) Use analytics tools like YouTube insight to track your sources and hits
34) Use the word “video” in your title
35) DO NOT MAKE YOUR VIDEO A SALES AD
36) Choose your thumbnail picture wisely. YouTube actually allows you to choose your thumbnail picture
37) You can delete comments on YouTube, so do not hesitate to get rid of those negative or rude comments on your YouTube channel
38) You can put up more than one video at a time
39) Be real, don’t try and fake something you’re not
40) Have FUN and focus on fun, and then it will be fun for others
41) Aside from your logo and website include a phone number and email people can reach you at
42) Watch others in your industry and learn from them both good and bad
43) Stick with your target market. You want loyal viewers
44) Do videos in different locations, office, outside, client project ETC. If using a webcam please make sure when you publish it that your lips are sync with your words
45) Make a YouTube Channel profile, it gives your viewers a personal touch
46) Do NOT cuss or use inappropriate language. Stay away from religion and politics in videos
47) Use props, costumes, pictures and other “organic” items in your video.
48) Create a video bumper with your logo and theme music before you start
49) Utilize other videos sites to get your videos posted
50) Specify your channel type, and have a clear sense of what you are offering on the YouTube channel’s main page.
