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Choosing the Right Social Media Platform for Your Business

BIMS_12.29Over the years, I have seen a lot of business owners who have accounts on almost every social networking site. While there’s no harm in maintaining a number of social media accounts, you may notice that you’re not getting the results you want either.

Because it takes time to do social right, it may be best not to be on certain social networks. How do you decide which platforms are best for your needs? Here are some important criteria to consider that will help you determine which channel is right for your business.

Your target audience

Social media activity varies by age, geographic location, profession and more. Once you have identified your target audience, the next step is to determine where they spend most of their time online. What’s the point of maintaining an Instagram or Pinterest account if your target audience are not there? That would be a waste of time and resources.

Your goal

People who have clear, measurable goals are 50% more likely to achieve their desired results as compared to those people without goals. Without a clear idea of what you want to achieve, your program may not reach its full potential.

Attract new customers, increase engagement with current customers, drive website traffic and increased conversions are just some of the possible goals for your social media program.

Your budget

Budget is a major concern for small to medium-sized businesses. That said, you need to be very careful where you spend your marketing budget. For starters, a $100 budget could cover social media scheduling, advertising, graphics or photos, sharing buttons and analytics.

Metrics

In order to determine if you are achieving your goals, you need to follow up on your social media efforts. Constantly analyze your metrics to help you identify which social channel gives you favorable results.

 

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How to Promote Your Blog Content on Social Media

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Most people think that sharing content on social media is easy. They expect that their blog posts will be seen by as many people as possible with just a few clicks of a button. While social media can help drive traffic to your blog, a lot of blog owners fail to realize that advertising goes beyond just sharing all your blog posts on social media.

In this article, we’ll give you 3 effective ways to use social media to promote your content. Follow these tips and draw in new readers for your blog.

Identify your target readers

You first need to understand what your target readers are interested in before throwing up a blog post. You can do this by browsing around and visiting top performing blogs in your niche. See what kind of topics get the most engagement, which social platform they use to share their content and also, take note of the comments they get.

Doing this kind of digging will give you an idea about what your audience are interested in and which social media platform they use.

Embrace the visual

It’s no secret that images receive much more engagement on Facebook and Twitter. Even images on LinkedIn get more engagement.

Since the image you use will be the first thing people are going to see, choose a photo that sends a compelling message, sparks emotions and inspires curiosity.

Use the right social media channel

It seems that new social media platforms come out once in a while. While it’s tempting to use them all in the hopes of reaching as much audience as possible, you might not get the results you want if you do so. A better approach would be to determine the best social network for promoting your blog and focus there.

If your target audience is more visual, you might have more potential traffic on Pinterest, Facebook and Instagram. If your blog posts are more geared around business and professional readers, Google+ and LinkedIn are your best bet.

 

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Social Media Tips for Bloggers

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While a lot of people believe that blogging is just about creating unique and interesting content, the truth of the matter is that you need to promote your content in order to ensure that each blog post reach its widest possible audience.

When it comes to driving traffic and building an audience, bloggers are turning to social media with record results. To get more clicks and promote their brands, successful bloggers know that need to develop a following on key social networks. It is ideal for accomplishing this goal since social media feeds on a never-ending stream of content.

Follow these tips and your blog will blossom in this new era.

Be on social media

You have done almost everything, yet you’re still not driving traffic. This can be quite frustrating, but you also have to consider all the links you have seen, but didn’t click on.

Spend some time on social media platforms. This way, you can find inspiration for that next blog post, keep up on industry news and build relationship with your followers and fellow bloggers.

Add social media sharing buttons on your blog

Make it as simple as possible for your readers to share your content by adding social media sharing buttons at the top and bottom of your blog. Reduce reader’s hurdles. If they have to hunt around just to share your content, then you’re hurting your content’s sharability.

Join blogger groups on Facebook

Participate on social media beyond sharing your own content. Join some active blogger groups on Facebook and become part of the community. Help others by answering their questions or sharing a link to a relevant blog post.

Once people get to know you, they are more likely to share your content.

Share other blogger’s content

Feel free to check out what other bloggers are posting and give them a repin, share or tweet whenever you can.

Be generous to your fellow bloggers by sharing their content. Hopefully, they’ll return the favor and share your content, too.

 

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