Most people think that sharing content on social media is easy. They expect that their blog posts will be seen by as many people as possible with just a few clicks of a button. While social media can help drive traffic to your blog, a lot of blog owners fail to realize that advertising goes beyond just sharing all your blog posts on social media.
In this article, we’ll give you 3 effective ways to use social media to promote your content. Follow these tips and draw in new readers for your blog.
Identify your target readers
You first need to understand what your target readers are interested in before throwing up a blog post. You can do this by browsing around and visiting top performing blogs in your niche. See what kind of topics get the most engagement, which social platform they use to share their content and also, take note of the comments they get.
Doing this kind of digging will give you an idea about what your audience are interested in and which social media platform they use.
Embrace the visual
It’s no secret that images receive much more engagement on Facebook and Twitter. Even images on LinkedIn get more engagement.
Since the image you use will be the first thing people are going to see, choose a photo that sends a compelling message, sparks emotions and inspires curiosity.
Use the right social media channel
It seems that new social media platforms come out once in a while. While it’s tempting to use them all in the hopes of reaching as much audience as possible, you might not get the results you want if you do so. A better approach would be to determine the best social network for promoting your blog and focus there.
If your target audience is more visual, you might have more potential traffic on Pinterest, Facebook and Instagram. If your blog posts are more geared around business and professional readers, Google+ and LinkedIn are your best bet.