While a lot of people believe that blogging is just about creating unique and interesting content, the truth of the matter is that you need to promote your content in order to ensure that each blog post reach its widest possible audience.
When it comes to driving traffic and building an audience, bloggers are turning to social media with record results. To get more clicks and promote their brands, successful bloggers know that need to develop a following on key social networks. It is ideal for accomplishing this goal since social media feeds on a never-ending stream of content.
Follow these tips and your blog will blossom in this new era.
Be on social media
You have done almost everything, yet you’re still not driving traffic. This can be quite frustrating, but you also have to consider all the links you have seen, but didn’t click on.
Spend some time on social media platforms. This way, you can find inspiration for that next blog post, keep up on industry news and build relationship with your followers and fellow bloggers.
Add social media sharing buttons on your blog
Make it as simple as possible for your readers to share your content by adding social media sharing buttons at the top and bottom of your blog. Reduce reader’s hurdles. If they have to hunt around just to share your content, then you’re hurting your content’s sharability.
Join blogger groups on Facebook
Participate on social media beyond sharing your own content. Join some active blogger groups on Facebook and become part of the community. Help others by answering their questions or sharing a link to a relevant blog post.
Once people get to know you, they are more likely to share your content.
Share other blogger’s content
Feel free to check out what other bloggers are posting and give them a repin, share or tweet whenever you can.
Be generous to your fellow bloggers by sharing their content. Hopefully, they’ll return the favor and share your content, too.