The New Year is a great time for business owners to reflect on the things they have accomplished in the previous year. This is also a great time to list down your business goals and what you plan to achieve this year.
Most people resolve to lose weight, eat healthier and to quit smoking. Why not make some for your business as well? Resolve 2018 to be the best year for your business and make it happen.
Here are 3 resolutions for better digital marketing. Get your head start this year with this list of resolutions.
Improve mobile optimization
With one-quarter of global web searches conducted on a mobile device, you are ultimately losing sales if you aren’t optimized for mobile.
In order for your business to achieve its highest potential and profit, make the user experience clear and pleasant. Remember that your visitors are viewing your page on a device with a smaller screen, so be sure to keep your site simple, consistent and easy to navigate. Page speed is also important for mobile users. They are on the go and aren’t willing to wait. In fact, studies suggest that 57% of mobile users will abandon your site if it takes more than 3 seconds to load.
Start a blog and update blog constantly
Whether you’re running a multinational company or a small business, blogging is important for your business.
Updating your blog on a regular basis and providing your audience with fresh, well written articles will help position your brand as an industry leader. In addition, you can use this marketing tactic to drive traffic to your site and increase your SEO ranking. If you still don’t have a business blog or aren’t posting new content, now would be a great time to start.
Understand your site’s analytics
Understanding your site’s analytics allows you to track the effectiveness of your online marketing campaigns. You want to know how your customers have reached your site, how long they stay on your site, as well as how they are navigating your site. You need to be able to track these behaviors to help you determine which features of your website are actually driving revenue and which aren’t.