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Social Media Audit

How many of you created your business Facebook page well over a year ago? Or have had a Twitter account for more than a couple years? With social media being around for over 10 years, it is important to make sure your profiles are updated with your current brand image and message. It is key to be consistent in the digital marketing world from your website, social media profiles, to your marketing materials. Everything should have your brand colors, brand message, website, and logo.

In this video, we run through each platform on how to check your profiles to make sure they are updated!

Interested in learning more? Take a look at these videos: 

Tools for Entrepreneurs

Setting Your Business Up On Autopilot

Setting your Social Media Goals [Video]

how social speak was born

At the end of 2017 we, Caitlin & Amber, said that 2018 was going to be a year of change. Sometimes you just know in your gut that something is going to change. We knew this change was going to be for the better, we just didn’t know what the “change” would be!

For 7 years of being in business together and on our own for 10 years, we have worked hard at building our client’s brands, products, online communities, and businesses.

We are really good at what we do! The only problem with building everyone else’s businesses is you tend to put yours on the back burner.

Oh, we will make those videos later, we will write those blogs next week, oh, yeah that’s a good idea to have a coaching program – maybe next year . . . .

Long story short that “next year” came it’s called 2018!

We LOVE, LOVE, LOVE working with our clients and most of our clients have been with us since the beginning.

In December, Caitlin and myself had a talk about what we wanted to do differently in 2018.

How could we take our business to the next level?

We love being a resource to our communities and we both know so much about social media and digital marketing. We wanted to up our game and be able to provide MORE to our tribe!

Um, LIGHTBULB moment, it clicked for us.

What about if we create a website, a new educational platform, where our tribe can go for FREE, YES FREE, to search and find all the information they wanted to learn about social media and digital marketing . . .

Sounds great right?

Caitlin and I like to jump in feet first and not look back. When we have an idea, we are set on it we are making it happen!

We created a new website called Social Speak Network with a TON of information for our peeps, but we wanted to take it one step further . . . with all this awesome content, videos, and downloads, people were still asking on the “How-to.”

They love all the content but wanted to learn more hands-on how to implement it into their business and be held accountable for their digital marketing strategy.

That’s why we created our “Small Group Online Coaching Program” – a 6-month program for 3-5 business owners to really dive deep into their social media and digital marketing strategy, learn how to be successful online, grow their tribe, and learn new things!

Now, this is something that totally feeds our soul!

We are so very passionate about teaching others about social media and digital marketing and all the fun and cool things you can do! Isn’t awesome when you find your true meaning, your purpose, what you are supposed to be doing?

We want to help you create that too!

So, what does this mean for you???  What are we looking for? 

-> We want to invite you to our Facebook Group, this is the starting point, we post great information every day, you can ask questions, engage with other business owners and grow your tribe through this group!

-> We would also love your support if you would subscribe to our YouTube Channel 

-> We would LOVE to offer you is a FREE 30-minute consultation to answer any social media or digital marketing struggles you have been facing. You can email us at SocialSpeakNetwork@gmail.com to set up a time!

Interested in learning more? Take a look at these articles:

A day in the life of an Entrepreneur

Reaching and Attaining your Goals

How To Work SMART In 2018

New Year’s Resolutions for Better Digital MarketingThe New Year is a great time for business owners to reflect on the things they have accomplished in the previous year. This is also a great time to list down your business goals and what you plan to achieve this year.

Most people resolve to lose weight, eat healthier and to quit smoking. Why not make some for your business as well? Resolve 2018 to be the best year for your business and make it happen.

Here are 3 resolutions for better digital marketing. Get your head start this year with this list of resolutions.

Improve mobile optimization

With one-quarter of global web searches conducted on a mobile device, you are ultimately losing sales if you aren’t optimized for mobile.

In order for your business to achieve its highest potential and profit, make the user experience clear and pleasant. Remember that your visitors are viewing your page on a device with a smaller screen, so be sure to keep your site simple, consistent and easy to navigate. Page speed is also important for mobile users. They are on the go and aren’t willing to wait. In fact, studies suggest that 57% of mobile users will abandon your site if it takes more than 3 seconds to load.

Start a blog and update blog constantly

Whether you’re running a multinational company or a small business, blogging is important for your business.

Updating your blog on a regular basis and providing your audience with fresh, well written articles will help position your brand as an industry leader. In addition, you can use this marketing tactic to drive traffic to your site and increase your SEO ranking. If you still don’t have a business blog or aren’t posting new content, now would be a great time to start.

Understand your site’s analytics

Understanding your site’s analytics allows you to track the effectiveness of your online marketing campaigns. You want to know how your customers have reached your site, how long they stay on your site, as well as how they are navigating your site. You need to be able to track these behaviors to help you determine which features of your website are actually driving revenue and which aren’t.

Online Marketing

As a founder of a growing company, you may feel that you need to do everything yourself to ensure that it is done right. We understand the buzz of excitement that keeps you going, even when you’re exhausted. We understand the passion you feel for what you do. But sometimes, outsourcing certain parts of your business is the way to go, especially if you have too much on your plate.

Here are some strong indicators that you need to outsource your digital marketing.

You don’t have the right skills

Many of you are probably familiar with social media marketing and search engine optimization. But the question is, do you know how to use them to grow your business? If not, consider getting professional help to harness the power of the internet and grow your business. Yes, you may have to spend money, but hiring an experienced marketer will help maximize the potential and profitability of your business.

You’re overexerted

As a small business owner, you have grown accustomed to doing everything on your own. As your business grows, you try to put in more hours hoping to tackle everything on your to-do list. After a few weeks, you show up to work feeling defeated because you know there is no way you you’ll be able to get all of those tasks done. You’re overexerted. It’s time to find someone who can help you manage your digital marketing.

You get a lot of traffic, but your sales are not increasing

If you’re not witnessing any growth in your sales, it isn’t always due to a poor sales force. In most cases, this is due to ineffective marketing. Maybe you should look into hiring an outside agency to help increase your sales and revenue.

An experienced marketer can help by looking at your current strategy, letting you know what you’re doing wrong and providing some suggestions on how to get your sales back on track.

 

instagram for business

How to use Instagram for business and apps to make it fun!

Instagram is one of the hottest social media platforms right now! It is VERY important to your online branding strategy and here’s why. This photo-sharing app is not only important for retailers, restaurants or travel companies; it is one of the more effective brand-building tool available today for you to use! It works well for every type on business and brand.

In this webinar you will learn how to use Instagram for your business and the following:

  • Increase product sales
  • Increase traffic to your website
  • Increase brand awareness
  • Increase branded hashtag mentions
  • What apps to use to create fancy pictures and much more!

Join Amber Irwin on May 31st 3:30pm MST Sign Up TODAY!

When:
May 31, 2016
Where:
Free Webinar – RSVP for Details

Click to View the Webinar!

 Time:
3:30-4:15pm MST

Register Today

Anyone with a computer and internet connection has the ability to manage a social media account. When done right, businesses can see huge boosts in brand recognition and sales. If managed poorly, social media can be the downfall of your business.

The BIMS Team prides itself on keeping on top of the best practices of digital marketing and Amber is excited to empower you to feel confident in using Instagram for marketing your business!

BIMS_9.9

Living in the digital world, there seems to be a surplus of information on the web. On average, we create 1.5 billion pieces of content, 2 million videos and 140 million tweets every day. The web is cluttered and the competition is tough.

If you are a digital marketer or a business owner, it is very easy for your content to get lost in the jungle, making it extremely difficult for your target audience to find you. If you want to break through the clutter and capture the attention of your target audience, you’ll have to create contents that are memorable, attractive and of high quality.

Here are some of the reasons why you should include infographics in your content marketing.

Easier to process

Visual content is a great way to make your content stand out online. This is because our brain processes visual content 60,000 times faster as compared to the time it takes to decode written contents. Plus, people are more likely to retain information that is presented in infographics.

Attention-grabbing

Humans are visual creatures. We are easily attracted to visual contents, facts and stats. Infographics presents a lot of contents, and these facts are attention-grabbing. In fact, views can jump up by as much as 48% if contents include photos and videos.

By combining well-written texts with visual elements, it can be a powerful tool that will help your content cut through the noise and into the brains of your target audience.

Positions you as an expert

Infographics are often presented in charts, graphs and tables to present the content in an easily understandable manner. A great deal of research has to be done before compiling the information into a one-page document. This highlights how knowledgeable the creator is in this particular niche.

By publishing useful and relevant infographics that educate and offer value to your target audience, it positions you as an expert in your niche.

Increase brand awareness

Infographics should include relevant information about the creator like company logo, email address, and website URL. This helps brand your business, and if used properly, it can increase your traffic by at least 12%.