Living in the digital world, there seems to be a surplus of information on the web. On average, we create 1.5 billion pieces of content, 2 million videos and 140 million tweets every day. The web is cluttered and the competition is tough.
If you are a digital marketer or a business owner, it is very easy for your content to get lost in the jungle, making it extremely difficult for your target audience to find you. If you want to break through the clutter and capture the attention of your target audience, you’ll have to create contents that are memorable, attractive and of high quality.
Here are some of the reasons why you should include infographics in your content marketing.
Easier to process
Visual content is a great way to make your content stand out online. This is because our brain processes visual content 60,000 times faster as compared to the time it takes to decode written contents. Plus, people are more likely to retain information that is presented in infographics.
Humans are visual creatures. We are easily attracted to visual contents, facts and stats. Infographics presents a lot of contents, and these facts are attention-grabbing. In fact, views can jump up by as much as 48% if contents include photos and videos.
By combining well-written texts with visual elements, it can be a powerful tool that will help your content cut through the noise and into the brains of your target audience.
Positions you as an expert
Infographics are often presented in charts, graphs and tables to present the content in an easily understandable manner. A great deal of research has to be done before compiling the information into a one-page document. This highlights how knowledgeable the creator is in this particular niche.
By publishing useful and relevant infographics that educate and offer value to your target audience, it positions you as an expert in your niche.
Increase brand awareness
Infographics should include relevant information about the creator like company logo, email address, and website URL. This helps brand your business, and if used properly, it can increase your traffic by at least 12%.