Everyone wants to be liked on Facebook, Twitter, Instagram and other social networking platforms. However, these likes won’t do you much good if they don’t add to your company’s bottom line.
As with any marketing activity you do, it is important to measure the success of your social engagement. This should be done to help you determine what is effective, what is not and what you can do to get better results.
Here are some tips you might want to take note of to determine whether or not your social media strategy works.
More than just likes
Albert Einstein once said, “not everything that counts cannot be counted, and not everything that cannot be counted counts”. While this statement was uttered a long time ago, it’s surprising how relevant this is today.
Instead of just counting the number of likes you get, track down the number of comments and shares that have been made on each of your post. The more people share and comment on your post, the more likely is it to get in front of your target audience.
Website traffic
Using Google Analytics to track the number of website traffic and conversion that comes from your social media accounts is a great way of measuring your social media success.
When you share your content through any of the social media platforms, this allows you to capture leads and drive people to your site. Through Google Analytics, you can determine the number of shares and clicks you got from a particular channel such as Twitter and Facebook. Increase in traffic means people are interested in your products, services and your company as well.
Keep track of your followers
Social media is a numbers game. So, if you want to drive sales, size does matter. Keep an eye on the number of followers you gain and keep.
One of the biggest rewards of customer engagement is customer retention. Your retention rate will play an important role in the success of your business. Mind you, a huge percentage of sales come from repeat customers.