By now, you already know the importance of leveraging social media to grow your business. However, it can be a waste of time and money if you don’t know what you’re doing. Instead of connecting with your target audience, your existing clients may be having second thoughts and potential prospects may get turned off. These […]
Increasing Facebook likes can be a tricky process. With the algorithm changes, Facebook page engagement decreased over time; thus, making it difficult for business owners and marketers to reach their fans. Since Facebook is one of the biggest and most popular social networks, you should be looking for ways to increase the number of people […]
Images are important. Adding images to your blog posts can help make it stand out and effectively convey your message. It also helps craft a visually-memorable experience. That’s why all top bloggers make sure they incorporate visuals and try to make them as vibrant as possible. Here are some tips for getting great photos for […]
We all know what ROI stands for. Unfortunately, not everyone understands its meaning and importance. If your company is spending money on social media marketing, you want to measure your ROI. This is important so you have an idea what exactly it is you’re getting out of the time, effort and resources you commit to […]
You’ve put a lot of work into those emails. You came up with some exciting content and even added a compelling call-to-action. You also ran some email tests in the hopes of getting better results. In spite of all those efforts, your open rates are still not improving. What can you do to bring that […]
Social media is a necessary part of marketing these days. Having a strong brand presence on social media is of great importance. As a business owner or a marketer, you probably have a lot of on your plate and maintaining a constant social media presence can be difficult. To make the process easier, the best […]
If you’ve been maintaining a blog on your website, you have probably built up a pretty hefty archive of old blog posts. Even with the abundance of blog posts, studies reveal that fresh contents outrank older contents, both in terms of clicks and search engines. Does it mean that you have to create more blog […]
Editing your blog posts is probably one of the best advice that could be given to you, but very few of you will actually do it. This week, we’ll give you a few reasons why you should edit old blog posts on your blog. Let’s go through them. Ranking Just like a news article that’s […]
For many businesses, generating lead is one of the biggest advantages of creating and maintaining social presence. You create content that would pique the interest of your target audience and hope that it goes out to as many people as possible. Unfortunately, the days of posting and reaching all of your fans are gone. The […]
There is a surplus of information on the internet today. In fact, about 2 million blog posts are published every day. Along with that, 70,000 hours of Youtube videos are uploaded and about 290 billion emails are sent on a daily basis. The problem is that most of these contents result in a waste of […]