For many businesses, generating lead is one of the biggest advantages of creating and maintaining social presence. You create content that would pique the interest of your target audience and hope that it goes out to as many people as possible. Unfortunately, the days of posting and reaching all of your fans are gone.
The last year has brought many changes to social media. We’ve heard complaints from several businesses about the drop in organic reach for Facebook pages.
Using the right tactics will give you better results. Follow these tips to ensure that your posts can reach the audience you define.
Create awesome content
Like Google, Facebook puts a lot of emphasis on content quality and relevance. Being one of the biggest social network platforms, there’s a lot of competition out there. If you want to capture the attention of your target audience, then you need to provide them with killer content.
Higher engagement can increase your reach. The more people engage with your page, the more likely are they to see your posts. But if your content is not that interesting, you suffer the consequences of losing organic visibility.
One of the best ways to engage your followers is by asking them a question. Your goal is to start a conversation so be sure to start with an interesting question. Now that you got people to air their opinions, it is important to keep the conversation rolling.
Asking questions does not only help increase reach, it also provides answers to questions that may be crucial for your business’ marketing and sales.
Call-to-actions are a great way to get people to engage with your posts. Believe it or not, your audience tends to respond better when they are told what to do. However, most marketers and business owners fail to include a call-to action with their status updates.
Use better visuals
We’ve all heard the saying, “a picture is worth a thousand words”. But it’s actually worth more than that in social media.
Videos and images often get more likes, shares and comments as compared to text-based status updates. ForCall a more powerful post, consider placing your message along with the photo.