Everyone wants to be liked on Facebook, Twitter, Instagram and other social networking platforms. However, these likes won’t do you much good if they don’t add to your company’s bottom line. As with any marketing activity you do, it is important to measure the success of your social engagement. This should be done to help […]
Since business owners have discovered that they could make fans through their Facebook page and market through a broader group of consumers, many of them have slowly abandoned the Facebook groups and focused their time on managing their page. With so many changes taking place on the said platform, business owners have assumed that groups […]
SEO has been changing rapidly over the past couple of years and Google and other search engines are getting smarter. For 2015, it is important to stay on top of knowing what search engines want and how to optimize your quality of the content and overall experience of your site to better your business. Here […]
Most business owners dream of driving relevant traffic to their site. Unfortunately, dreaming about it won’t get your there. You need hard work, consistent effort and high quality content to give yourself a boost. Let’s take a look at some effective ways for generating high quality, organic search traffic to your website. Content is king […]
For the past 7 years, SEO has been changing rapidly. Now that 2015 is among us, it is important for marketers to stay on top of the shifts in SEO including what’s outdated and what will be a waste of effort. Understanding these common myths and assumptions about SEO will ensure that you’re up to […]
While email marketing is an old, unsexy technology, the savviest of entrepreneurs have no intention of giving it up anytime soon. This is because email marketing provides a direct line of communication and has a tendency to turn leads into sales. Contacts are the lifeblood of any email marketing campaign. That said, growing your mailing […]
Social media marketing is essential for small businesses, but is considered as a double-edged sword. Use it the right way and you can attract potential clients and grow your business. Use it the wrong way, and it will definitely hurt your business and could easily wind up alienating much of your audience. If you are […]
In today’s technological world, visual marketing is becoming a very popular trend. Marketers have begun to use visual marketing to their advantage through social media. Strengthen your business by catching the eye of your consumer with visual content. Below are a list of the most popular social media platforms for visual marketing and how to […]
The number of tasks a social media manager is expected to do can be quite overwhelming. Not only are they expected to engage with current and new followers, they also update several social media profiles everyday, monitor the effectiveness of their social media campaign and more. While every social media manager would approach his or […]
The holiday season is among us again which means we all feel the urge to kick back and relax with our families, get cozy by the fire, and wind down from the hard work we put in this year. But, while it may be difficult to stay focused around this time, the social media world […]