While email marketing is an old, unsexy technology, the savviest of entrepreneurs have no intention of giving it up anytime soon. This is because email marketing provides a direct line of communication and has a tendency to turn leads into sales.
Contacts are the lifeblood of any email marketing campaign. That said, growing your mailing list should be a priority.
In this article, we’ll walk you through what you need to do to build a quality email list. Read on and start building a list of people who will want to hear from you.
Make your sign-up forms easy to find
You can use your website to generate more contacts by adding a subscription form where your visitors can sign up. Be sure to place the form at the top of the page to make it easier for people sign up. Survey revealed that sites that place sign up boxes as part of their top banner perform better as compared to those located at the footer area.
Another way to build your list is by using social networking sites like Facebook and Twitter. Due to the viral nature of Facebook, it pays to add a subscription form on your page. Be sure to include a sign up link to your email list on the “About” section of your page. For an added boost, you can also add it on your personal account and tell your family and friends about it.
Word of mouth
The best marketers for your products or services are the people who are already using them. For subscribers who have been on your list for a very long time, a discount or a small incentive would get them talking. Encourage them to share your list with their family and friends.
Tell subscribers what they’ll get
As a marketer, you need to answer the question most people ask: Why would I subscribe to your email list if I can just follow you on Facebook?
To urge people to subscribe to your newsletters, let them know that you offer subscriber-only content. Also, don’t forget to mention how often they’ll be receiving emails. Setting expectations upfront helps reduce unsubscribe rates.