Entries by Caitlin McDonald

Use Mobile Marketing To Your Advantage

The traffic on mobile Smartphones is constantly increasing; and there is no reason it will slow down any time soon. It is no secret that today’s consumers are constantly in sync with their mobile phones.  As a marketer, you want to be where your consumers are. Have you tried to access your company website from […]

Your Checklist For Video Marketing Success

Are your videos visually engaging? Utilize the power of video marketing by showing your audience what you are talking about. In other words, do not just tell them.  Play on the power of visuals. Video marketing can be incredibly powerful because it allows you to engage and persuade your audience directly. Make sure that your video […]

Who Are Your Brand Advocates?

Let’s say you need to buy a new TV. Who do you consult for TV- buying advice? It is likely you go to a family member or friend that is tech-savy. They can tell you all about the TV they have and why they like it. Inadvertently, your friend is a brand advocate for the […]