So you have a great blog. You regularly post relevant and informative content, and that’s great. However, it will do you no good if you don’t have traffic coming your blog’s way. Without readers, your content will never maximize its reach.
For many bloggers, getting the word out about their newest venture can seem like a big challenge. But by promoting your blog on social media, you’re potentially exposing yourself or your business to millions of people from all over the world.
This week, we’re going to shed some light on how to promote your blog on social media. Keep reading for tips on how to drive traffic to your blog.
Studies suggest that social media posts that include images get 12% more engagement as compared to those with no photos. So be sure to use full-sized images to get more likes, shares, comments and generate more traffic to your blog.
Share your blog posts on social media
If readers are not coming to your site, go to them instead. Give your fans and followers a taste of your blog by sharing your blog posts on social media.
Include the link to your status post, but be sure to delete it in your text before posting it. Your update will have a clickable image, which will direct users to your blog.
Use the right social channels
Considering that you know your target audience, we’re assuming that you know where they hang out. Concentrate your efforts where you audience spend their time on. If your target audience is foodies, you might want to spend more time on Pinterest. If your audience is the C-suite executives, LinkedIn might be their preferred social platform. Don’t waste your time on social channels that do not appeal to your audience.
Keep it short
Keep your posts short, clear and intriguing. People’s attention spans are short and they won’t be interested to slog through tons of information. Limit your posts to one sentence. If possible, keep it under 140 characters. Remember, short and witty updates generate the most engagement and click throughs.
Use conversation starters
Ask intriguing questions to the readers and direct them to your blog for answers. In order for them to get the answer to this specific question, they’ll need to click the link and read through your blog post. Now that you have captured their attention, write more interesting and informative blog posts to keep them coming back for more.