Every marketing channel has tools that can make your marketing tasks more
effective and efficient. Social media marketing is one of them.
For the past few years, several social media marketing tools have been launched.
However, not all of them were created equal. So, before choosing which of these
tools you should use, it is important to have a clearly defined objectives and
measurable outcomes. This will help you determine if your social media marketing
efforts are successful.
Listed below are some of the most popular monitoring tools. Read on and decide if
these tools are the ones you need.

Viralheat
One of Viralheat’s most interesting features is that it allows business owners to
compare their overall brand mentions against their competitors. The data is then
presented in a pie chart or graph.
This is advantageous as it helps you determine if your marketing efforts enables
you to increase brand buzz across social media platforms.

Sysomos
Sysomos is especially useful for larger companies. With a $550 monthly plan, you
can throw in a few bells and whistles as it includes a dedicated account manager, 5
users and unlimited data.
Sysomos provides management of your company accounts and social media
account monitoring as well. Data Visualization is one of its best features. This allows
users to get to the root of conversations in order to understand the factors that
influence them.

UberVU
UberVU provides its users with actionable insights. When providing listening and
monitoring data, it sources the most social media networks. This tool monitors a
variety of networks such including Picasa, Youtube, Blogger, LinkedIn, Twitter and
Facebook. It also has a feature which they refer to as “Signal”, which scans all the
conversations and mentions relevant to your brand. They also detect dozens of
signals such as trending stories, spikes in sentiment and volume and influencer
mentions.

Sprout social
This is a modestly priced tool that can help you monitor and manage your company
profiles on the Internet. With a $39 monthly plan, it allows you to manage a
maximum of 10 profiles.
In terms of monitoring your brand metrics, Sprout Social only provides results from
Twitter and Facebook. However, this tool has the ability to monitor brand mentions
from other sources like news sites and blogs.

There are a lot of blog posts and articles which stresses the importance of
integrating social media into your marketing strategies. Most people believe that
social media platforms provide a great impact on a business’ lead generation and
sales.
Listed below are some of the benefits of social media marketing. Keep in mind,
though, that these benefits may not be seen overnight. You have to put in a great
deal of effort and wait for a few months in order to see significant results.

Communication
Social media platforms are created in order to share information and interact with
other people. To maximize your marketing efforts, it is best to develop a social
media marketing strategy that would encourage your followers to interact with you.
This has to be a two-way communication.

Networking
Social media does not only help you extend your reach and build new relationships.
It’s also a great place where you can deepen and maintain the existing ones.

Build a reputation
As a business owner, you know that having a good reputation is one of the most
important ingredients to success. While your marketing efforts are focused on
maintaining what has been created, social media marketing makes these benefits
more pronounced.

Drive traffic
While driving traffic to your site is the main reason why you decided to create a
social media account, this comes as a great bonus. You can post a link to your
newest post and see people click the link and visit your site.

Promotion
Social media platforms are also a great avenue for promotion. Promote your brand
or your newest products, provide information about them and increase awareness
about your brand. You can also use social media to promote your events. Capture
people’s attention, create buzz and invite them to attend your event.

Extend reach

There are millions of users who access their social media accounts on a daily basis.
With this, it would be easier to reach as much people within a single post.
With over 150 million registered users, Twitter has been named as the 9th most
popular website on the Internet as of May 2011

As a small business, one benefit to using Facebook, Twitter, and other social media platforms is the ability to connect with your audience in an informal environment.However as a business, it is just as important to remain professional on social media. There are a few simple rules that should be followed when it comes to social media.

Be polite on Twitter.

When you are re-tweeting, credit your source. Twitter’s 140-character limit makes this a little bit challenging, but crediting the author and/or source with a simple ‘@username’ can go a long way. Let’s say you tweeted out a personal thought or opinion about a hockey game. If one of your Twitter followers agreed with you, it is likely they would simply retweet your original thought. Now, wouldn’t you want to be informed that someone supported your thought enough to retweet it?

Give shout outs when your blogging.

When you are blogging, simply include an “article source: (insert original article link) at the end of your post. This lets readers know where the information came from, and it gives credit to the original author.

The beauty of the Internet comes from access to information. In the same sense, the beauty of social media is the added ease and convenience of sharing that information. If we continue to share, and share politely, the social media world will continue to grow and develop in the big-hearted and giving way that it has already.

The Takeaway: Give credit where credit is due.

Article Source: http://socialmediatoday.com/chrissyme/1503106/social-media-etiquette-101-attribution

 

When blogging for your business, maintaining quality in each post is crucial.

Are your blogs solely full of opinions? This is a problem. To add value to your blog posts, include research on topics instead of just opinions. Use examples to add in-depth coverage to your posts. Cite reliable sources for your readers.

Think of every post as a product.  People buy products because they need or want them to serve a designated purpose. Just as a product is will only be useful if others buy it, a blog post will only be useful if people read it. Write content you believe people will be interested in reading about.  Tip: before publishing a blog, tweet a question that pertains to the blog. You can gauge the responses to the question and then determine if your content is of interest.

Quality blogs produce their own media content. Use your own images and graphics and incorporate them into your topic. Be sure to link your visuals to your original blog post to boost your exposure.

The point of your blog is to show readers you are a professional. Don’t hold back on the content you post just because it is freely available on the internet. Showcasing your expertise and knowledge on a blog shows viewers that you are good at what you do.

Blogs are informal by nature. However, it is important to recognize that your company blog reflects directly on your company. When blogging for your business, remember to share professional quality posts.


 

Blogging has certainly become a huge part of social media marketing today. By providing quality information, a consumer can understand exactly how your company works and exactly what kind of products and services you provide. A powerful blog can provide an eye-opening insight for a consumer to realize how your business is relevant to their life.

Blogging is similar to a company newsletter. If your business still hasn’t launched a blog, you probably have a company newsletter lying around the office. These newsletters provide information, possibly show pictures, and are a way for employees and consumers to check out the latest updates happening in the company. Perhaps they even offer articles with tips for employees, or maybe a list of employee birthdays.

The point is, newsletters like this keep the company unified and up to speed. However, the problem with printed newsletters is that they have a limited life span and come with publication costs, which limits circulation. This means the information is provided then quickly lost, and only a small number of people end up seeing it.

With this in mind, consider the power of blogging! Everyone in your company can access it, and consumers and future customers everywhere can view it as well. With all the free sites available to start a blog, cost is not an issue. Even creating a section on your website dedicated to blogging is a free way to post information that will remain available for anyone interested.

Additionally, information on blogs can be added, edited and updated as needed. And with powerful search engine technology, users anywhere interested in your company’s line of expertise can be directed to your company’s blog. This will lead to a greater awareness of your brand, and a greater increase in potential customers.

So, if your business is set on printed newsletters, take these thoughts into consideration and see for yourself the benefits of online blogging. Think about any amazing articles published in magazines and newsletters that you’d be dying to read again. If those articles had been blogs online, you would be able to refer back to them anytime.

Keep in mind that with all the power that comes from blogging comes more responsibility. Your readers and followers will have questions, want further information, and the Internet makes it easy for them to give quick feedback to your blogs. So be prepared to be active and address your readers and learn from their feedback to strengthen your blog.

It’s time to grasp the importance of blogging, and reap in the benefits! Through quality blog posts, you will keep readers coming back to your blog and potentially gain consumers through interesting and informed blogs about your company.