Every business owner or social media marketer hopes to increase their following on Instagram. After all, the number of fans and followers you have reflects the success of your social media marketing efforts. Plus, the more followers you have, the more people you reach.
Follow these tips to increase your Instagram followers.
Find your target audience
Your community is the core of your brand’s success. There are over 400 million Instagram users from all over the world, so posting random stuff without targeting your audience would be ineffective.
In order to yield better results, you need to find a community that is relevant to your industry or business and connect with them. Also, pay attention to the topics being discussed in the community, as well as the hashtags that are often used. You may also want to check which marketing tactics they respond well to. Do they participate in contests? Do they respond well to special offers? Are they responsive to questions? Use these information to guide you in your social media tactics.
Work with brand ambassadors
Working with brand ambassadors is a great way to build your community and gain a massive following on Instagram. Brand ambassadors are mostly unpaid volunteers who are willing to promote your company and endorse your products and services. They also embody your corporate identity. Look for people who are enthusiastic about your brand and build a relationship with them.
Holding a contest is one of the best ways to get more followers. Although, you’ll have to handle the cost of giving out a prize, the cost will be worth it in the end. A contest will help generate buzz about your business. When done right, you’ll be rewarded with hundreds or thousands of new followers in a matter of days. In order to motivate people to join your contest, give out valuable prizes – something that would be of interest to your target audience.
Hashtags are a great way to organize your content and engage with your followers. It is a good idea to create a unique hashtag for your brand and encourage your followers to use it. This would be an excellent way to motivate people to engage with your brand. When used appropriately, it will help increase your exposure to new customers; hence, increasing your following on Instagram.