So you have finally decided to incorporate SEO into your online marketing strategy. That’s great! You chose a keyword and started using it into your content. You have uploaded those contents one after the other, and now you’re hoping that your website will land at the very top of Google’s rankings.
If you want to increase your website traffic, it is important to have search engine optimization in mind when creating contents for your website. That plan starts by avoiding the mistakes most website owners make.
In this blog post, we’ll give you a roundup of the most common SEO mistakes people make. Most of these mistakes cause huge, deal-breaking, rank-destroying disasters.
Google wants high quality, original content. If you think you can trick Google by stealing some pieces of content from your competitors, think again. Copying content is not only illegal; Google will punish you for it. In fact, it will push your site so far down no one is going to ever read your content.
Writing original, compelling content takes time and effort. But if you want your website to stand the test of time, then you need to work hard for it.
Poor content will not only weaken your ranking, it won’t simply make an impact to your readers. For your content to flourish, we advise that you choose topics that are of interest to your target audience. Do your research and write articles that are informative, relevant and unique. Supply your audience with a steady stream of high-quality content and watch as your rankings improve over time.
Not using the right keywords
Some people use generic keywords such as health, weight loss, baking or love. These types of keywords are too broad. While they can help you reach a wide range of audience, chances are it’s the wrong type of traffic.
To improve your chances of landing on the top three spots, consider using more specific keywords. As an added bonus, this will help you attract prospective customers who might be interested in buying your products.
This is a common mistake newcomers often make. While it is important to incorporate the keywords into your content, make sure you don’t overdo it. Otherwise, it’s going to sound spammy. You want the article to sound natural and not forced.