Social Speak Network
  • Facebook
  • Instagram
  • Youtube
  • Pinterest
  • Home
  • Work with Us
    • Roadmap to Digital Marketing Download
  • Our Team
  • Blog
  • Free Consultation
  • Menu
Blog
You are here: Home / Blog / Membership Only / Social Media / Instagram / Instagram Insights
Instagram, Membership Only, Social Media

Instagram Insights

Instagram insights

Let’s talk Insights! If you are anything like me, you could care less about the analytics right? They are just numbers, what do they mean? I have always loved numbers, but analytics not so much. If you put those numbers and stats into a pretty infographic, then I am all over it! Since I have been a social media manager for almost 10 years, I have had to find that LOVE for analytics and be able to explain them in such a way where our clients get it! With Instagram busness profile, their insights ROCK! I get it! I would say it’s a mix of pretty pictures and hardcore data. I love the way it compiles the information to make it easy and understandable for you to read.

When Instagram Insights came out, I was not sure how much I trusted them. I remember when Facebook Insights were out and some of that data was wack! I mean for a few of our clients, it just didn’t make sense or even add up. I always said take Facebook Insights with a grain of salt. Now, with that being said they have come a long way and I think they learned a lot, so they were able to implement more pros into the Instagram Insights.

Instagram Insights:

These insights collect data for you that will help you learn more about your followers and audience. We started our Social Speak Network Instagram not even a year ago and we have some awesome insights to who our audience is, what days and times they are looking at our account, where they are located and much, much more!

Overview

First things first, you have to have a business Instagram account o get these AWESOME analytics. When you log into your account, on the top righthand corner you will see 4 lines, click there and this will take you to your insights.

From there the first thing you will see if your overview: this is going to show you your incease or decrease of followers from the week before and the reach from the week before. You want these number to always be in the +, if you see a – negatice or decrease we need to take a further look. Below your weekly numbers you then see your actions meaning how many people liked your posts that week. We had +19 actions in the past week. So, with all the posts we put up we had +19 actions meaning people liked our posts or made a comment.

Discovery

Ok, let’s discover something new! This area is all about discovery, just like it says. It is going to tell you where your post was seen and how many people it reached. This shows your reach and impressions. Your reach is the number of accounts you reached this week. Impressions are the number of times the media you created this week were seen. Your posts are discovered in particular places within Instagram such as a user’s home feed, a search someone did, your profile, your location or location tag and/or a hashtag you had used.

 

 

Demographics

This is where it gets exciting! You really get to see who your audience is. I love how Instagram has put together these insights.

The demographics on Instagram insights are great, they tell you the % of men and women that are engaging in your brand, the top locations, age range (which is key) also a HUGE nugget of information here is the days and times that people are engaging. So Monday early mornings may be one of your biggest days, whereas maybe Thursdays between 11-2 are not very good. You can play around with this and see what weeks, days, and times are best for you and your brand. Then create your strategy around those days and times to be sure to give that value back to your audience.

 

YAY, we have shown you all about Instagram Insights, now what do you do?

Download our Instagram Insights Tracker by clicking HERE

March 26, 2018/by Amber Irwin
Tags: instagram, Instagram Analytics, Instagram Insights
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on Google+
  • Share on Pinterest
  • Share on Linkedin
  • Share on Tumblr
  • Share on Vk
  • Share on Reddit
  • Share by Mail
https://socialspeaknetwork.com/wp-content/uploads/2018/03/Instagram-insights-1-1.png 315 560 Amber Irwin https://socialspeaknetwork.com/wp-content/uploads/2018/04/SocialSpeak-Logo.png Amber Irwin2018-03-26 08:00:262018-04-07 20:50:35Instagram Insights
You might also like
8 Reasons Businesses Should Use Instagram Stories 8 Reasons Businesses Should Use Instagram Stories
Need Help Clarifying Which Social Network Does What?
Choosing the Right Channels to Reach the Right Market
6 Instagram Mistakes That Keep Your Brand from Growing 6 Instagram Mistakes That Keep Your Brand from Growing
How to be Successful with Instagram
Instagram Stories Instagram Stories Features
social media goals How to Use Social Media in Launching a Product
Tips on How to Get Your Business Started on Instagram

VIP Login

Log In

Follow Us

   

Recent Posts

  • 6 Tips for Writing Email Subject Lines that Get Opened
  • Why Video Marketing Will Dominate in 2023 And How to Get Ahead of the Game
  • 6 Common Facebook Ads Mistakes That Are Destroying Your Campaigns
  • Maximizing Your Email Deliverability: 7 Tips to Ensure Your Emails Land in the Inbox
  • 5 Strategies to Revive Your Inactive Social Media Account

Browse Categories

  • Advertising
  • Blogging
  • Branding
  • Business Management
  • Business Resource
  • Content Creation
  • Email Marketing
  • Entrepreneur Life
  • Facebook
  • Growth Prompts
  • Instagram
  • Pinterest
  • SEO
  • Social Media
  • Tutorials
  • Twitter
  • Video

Tools & Apps

Tailwind for Pinterest

For Pinterest and Instagram – Discover Content, Schedule Posts, Monitor Conversations, Amplify Reach, and Analyze Results.  All with One Tool.

Get In Touch

  • Contact Us
  • Work with Us

Marketing Tips to your Inbox

Recent Posts

  • 6 Tips for Writing Email Subject Lines that Get Opened
  • Why Video Marketing Will Dominate in 2023 And How to Get Ahead of the Game
  • 6 Common Facebook Ads Mistakes That Are Destroying Your Campaigns
  • Maximizing Your Email Deliverability: 7 Tips to Ensure Your Emails Land in the Inbox
  • 5 Strategies to Revive Your Inactive Social Media Account

Social Speak on Instagram

If you’ve been writing for several months now an If you’ve been writing for several months now and you still haven’t seen a significant increase on your leads and traffic, you’re probably getting frustrated. I understand that it can get frustrating, but you also have to keep in mind that building a successful blog takes time. It requires a lot of hard work, patience, and perseverance.

You’ve spent countless hours in front of your computer, trying to make boring stuff interesting. Unfortunately, after a few months of blogging, you’re still not seeing the results you want. At this point, you may feel like giving up. That’s understandable. However, please keep in mind that it may take quite a while before you generate positive results. Depending on the online competition and your industry, it may take about 3 to 6 months. Giving up too soon is one of the biggest mistakes you can make.

#blog #blogging #socialmedia #content #contentmarketing #socialmediamarketing
While it is true that social media has eclipsed bl While it is true that social media has eclipsed blogging in terms of popularity, it is still a powerful tool that can help you reach your goals.

If you’re thinking it might be time to start blogging, this article outlines how blogging can change your business forever.

https://socialspeaknetwork.com/blogging-benefits-change-business/

#blog #blogging #bloggingtips #socialmedia #socialmediatips #business #businesstips
Posting thought leadership content from your blogs Posting thought leadership content from your blogs, studies, videos, and research is valuable. But what really gets engagement are posts that start a conversation. So pose a question to your audience or comment on recent developments in the industry to get feedback. Use current events that are buzzing on social media to offer your unique take. 

If people comment on your posts, give meaningful responses to them. Comment on others’ posts, and if that person is looking for recommendations or advice on something you’re knowledgeable about, share your expertise.

#socialmediamarketing #digitalmarketing #socialmedia #marketing #branding #business #marketingdigital #seo #onlinemarketing #contentmarketing #socialmediatips
People enjoy learning ways to make their lives eas People enjoy learning ways to make their lives easier, both professionally or personally. Tailor your content with that in mind.
 
Not sure where to begin with content creation? Put yourself in your customer’s shoes. What frustrates them? What is their daily work routine? What’s tedious and time-consuming that your product or service can help solve?
 
Use a mix of short, easily digestible posts with long-form content. The topic and channel will determine which to use. Experiment with both across various channels to see what performs best.

#socialmediamarketing #digitalmarketing #socialmedia #marketing #branding #business #marketingdigital #seo #onlinemarketing #contentmarketing #socialmediatips
Twitter makes use of hashtags that allows business Twitter makes use of hashtags that allows businesses to target people who are talking about and engaging with topics related to their business. This social media platform is ideal for sharing real time information, timely trends or live events, and will result in high levels of share and engagement.

Use this social networking platform if your target audience is young adults. 24% of internet users log in on their Twitter account on a daily basis. Younger, more educated crowds aged 18 to 29 use Twitter and lots of it.

#twitter #socialmedia  #business #businesstips #socialmediatips
Right now, Instagram is really prioritizing Reels. Right now, Instagram is really prioritizing Reels. So if you start uploading content there, they’ll essentially roll out the red carpet for you. So why not repurpose your TikToks?

The easiest way to do this is to remove the TikTok watermark. This allows you to only have to film the content once and freely share it on both TikTok and Instagram without facing any guideline trouble.

#tiktok #instagram #reels #content #contentmarketing #socialmedai #socialmediamarketing
What’s your favorite book? The one that you’ve What’s your favorite book? The one that you’ve read over and over again or that had a profound impact in your life. 

#socialmediamarketing #digitalmarketing #socialmedia #marketing #branding #business #marketingdigital #seo #onlinemarketing #contentmarketing #socialmediatips
You probably already know that social media posts You probably already know that social media posts with an eye-catching image get more views and engagements. It turns out, the same principle applies to LinkedIn. In fact, studies suggest that LinkedIn posts with images receive an average of 57,000 views; whereas, posts with no image only receive about 6,000 views. That’s a huge difference!

What does this tell us? Visuals play an important role in capturing the attention of readers. Using a visually attractive image with your content will make your posts standout in the LinkedIn feed.

For more tips on how to make your LinkedIn posts standout, read the blog here: https://socialspeaknetwork.com/6-easy-tips-to-make-your-linkedin-posts-standout/ 

#linkedin #socialmedia #socialmediatips #socialmediamarketing #digitalmarketing #contentmarketing
Podcasts have grown in popularity over the years. Podcasts have grown in popularity over the years. Studies suggest that 80 million Americans are listening to podcasts regularly.

Planning to start a podcast, but don’t know where to start? Read our blog for tips on how to start a podcast and build your audience: https://socialspeaknetwork.com/6-tips-for-starting-a-business-podcast/

#podcast #podcasting #podcastlife #contentmarketing #podcasttips #onlinemarketing #business
Load More... Follow on Instagram
© Copyright - Social Speak
  • Facebook
  • Instagram
  • Youtube
  • Pinterest
  • Work with Us
  • Privacy Policy
  • Terms and Conditions
Creating Branded Images on Canva Creating a Newsletter with MailChimp
Scroll to top