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3 Ways Social Media Can Help Your Business

3 Ways Social Media Can Help Your Business

As a business owner, you have probably considered using social media to help you get the word out about your business. Building a strong social media presence may take a lot of time and hard work, but the pay off can be incredible.

Social media can be extremely beneficial to companies of all sizes. Here’s how social media can help grow your business.

Reach new audience

Sharing content to thousands of people at once is one of the biggest benefits of social media. But instead of trying to reach everyone, you need to find the right people to engage with. Social media provides the perfect opportunity to help you reach your target audience. Plus, it is one of the fastest and least expensive ways to connect with your audience.

Identify who your target audience is, and then determine which social platforms they spend most of their time in. If you share really interesting and engaging content, you are likely to reach thousands and thousands of people in no time.

Create meaningful relationship with your customers

Social media encourages two-way communication. It’s not enough that you share your knowledge or provide some updates about your products, services and upcoming events; you also want to communicate with your fans and followers.

Social media allows you to communicate with your prospective and current customers. Once you have earned their trust and goodwill, they would be much more willing to recommend your products to their family and friends.

Customer service

Providing stellar customer service is likely already a top priority for your business. Since most customers want immediate response, many of them would post their questions or concerns via social media. If they do, it is important that you respond and address the issue in a timely manner.

If you acquire positive feedbacks, ask the customer if you can share it on your page. People will trust and appreciate you when people say good things about your business.

 

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Facebook Cover Photo Ideas for Your Business Page

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Your cover photo is one of the most noticeable parts of your page. In fact, it is the first thing most people would look at when they visit your Facebook page.  Don’t you want to make it impressive?

We understand that finding the perfect Facebook cover photo can be a challenge. You only get once chance to make an impression so you need to get it right. Here at BIMS, we’re all about sharing information that can help your business grow. Here are 4 Facebook cover photo ideas that will make an epic impression on your fans. Pay attention.

Show them what you do

With millions of users from all over the world, Facebook is one of the best places to establish your brand. Your cover photo is a great way to promote your business, your services and yourself. Use this space to show people what your business is all about.

Take advantage of this space to show people the products and services you offer. If you are an artist, feel free to display some of your work. If you have a new product line or an upcoming event, this is the perfect place to put it.

Put your customers and fans center stage

Instead of using this space to promote your business, use it to highlight photos of your fans. You can also use testimonials from customers to your advantage. This adds a human touch to your company and shows the credibility of your business. Plus, it’s a great way to show your fans that you value and appreciate them.

Introduce yourself

While most companies would showcase their products and events, why not shed a little light on the amazing people who works behind the scenes? It makes your business much more personable and gives viewers a more intimate look into your business.

Call to action

Including a call-to-action to your cover photo urges people to instantly respond to your request. Social media is an effective tool when it comes to lead generation. Use your cover photo to encourage people to visit your site, leave their email address or buy your products.

 

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How to Create a Great First Impression Online

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Most of you know that first impressions are a big deal. You only get one chance to make a good impression so you have to make it right.

Living in the digital world, our first encounters with other people are often via social media, blog posts or email. And once you capture the attention of the public, the first thing they’re going to do is to run a Google search on you. The pressure is on. So where do you start?

Here are 4 simple ways to make a good first impression online.

Know your audience

Successful brands start out by getting to know their audience before they try to appeal to them. Consider the interest and needs of your target audience. Focus on people who are most likely to buy your products instead of appealing to the masses. This will yield better results and end up saving a lot of money in the process.

Be informational rather than promotional

A lot of business owner think that they need to do something flashy just to capture the attention of their target audience. But in order to stand out, you need to provide them with quality content, content that will appeal to your target audience. Let’s take Wikipedia as an example. Wikipedia is one of the least flashy sites on the Web, but it is also one of the most trusted. So, if you really want to stand out, provide people with informative and quality content rather than just showcasing your products on a regular basis.

Get your personal life out of the public eye

We often use social media channels to communicate with our family and friends. But now that you’re running a business, be sure to use a separate account when talking to potential clients and customers. Remember, people will be watching you. So you might as well get your personal life out of the public eye.

Don’t forget to clean up your social media profile once in a while. While it’s normal to have fun sometimes, you don’t want people to have a negative perception of you.

Your website

Apparently, you only have 3 seconds to grab a visitor’s attention. If you want them to stay, you need to take into account the design and usability of your website. Mind you, people are going to close the window or start looking at other sites if they don’t like what they see or don’t know what to do. Make sure that your content is easy to access and your site is easy to navigate.

 

 

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