Posts

, ,

Reasons Why High Quality Content Still Matters

content creationContent is the new method of advertising. Over the years, business owners and marketers have realized the importance of utilizing content in their marketing strategy. Because of this, most companies have made a commitment to push content out there to keep feeding the masses with information. Audiences today, however, have wised up. That said, the importance of quality content cannot be stressed enough.

Forget about the dry press release and the hard sell. Rather, provide your audience with good content that they can to share with others.

Here are 3 reasons why high quality content still matters

Helps improve your ranking on search engines

Every user is searching for content in some form or another. Some businesses, however, think that the more content they have, the better their chances are of appearing in Google or other search engines. What they fail to realize is that quality is one of the key ingredients of a successful content marketing.

Google’s primary goal is to provide users the best results possible. Search engines are getting better at sniffing out bad content. Google, for instance, constantly update their algorithms to ensure that top-ranking sites contain high quality and relevant information. Just having something on your site is not necessarily good.

First impressions matter

In this digital age, people first visit your website and read through your content to decide whether you’re a credible business. It is often the first interaction a prospective customer has with your brand. Hence, it is important to take time to make your website as appealing as possible.

If your site is full of bad writing and grammatical errors, users are likely to migrate away from your site. Remember, contents that aren’t well written convey incompetence and laziness. These are two things you certainly don’t want associated with your business.

Attention is getting harder to grab

With professional services firms now churning out more content than ever, there is far more marketplace noise to cut through in order to capture the attention of your target audience. Companies that provide high quality content are those that are succeeding in reaching their audiences and converting their visitors into paying customers.

/by
, ,

Tips to Speed Up Your Content Creation

BIMS_2.24.15

Creating content is a fundamental component of an online marketing strategy. Unfortunately, a lot of business owners fail to generate a steady stream of high quality content.

While we understand that most of you are occupied with running and managing your business, keep in mind that your content plays an important part in your marketing campaign.

If you find yourself feeling discouraged about how long it takes to write a couple of blogs, please know that there are steps you can take to become more efficient  and effective in your daily tasks and speed up  the content creation process. Here are some of them.

Write about something you love

This is one of the most important tips you should keep in mind. When your write about something you absolutely love, words are going to flow quickly. But if you write about something that is not your area of expertise, it’s going to take you a lot longer.

Outline a month’s worth of ideas in advance

Coming up with new ideas to write about is probably the most challenging part of content marketing. To make things a bit easier, we suggest that you come up with a month’s worth of content ideas in advance.

Just because you have a list of topics, it doesn’t mean that you have to stick to it. You can always write about new topics, especially if breaking news or hot topics come up in your industry.

Do not multi-task

Contrary to popular belief, multi-tasking does not help you get things done faster. In fact, studies show that doing a number of things at the same time may cause you to commit mistakes and even double the amount of time you need to accomplish the task. So do yourself a favor and focus on one task at a time.

Do not self-censor

In an attempt to come up with a masterpiece that would wow your audience, your inner critical voice would hound you to constantly check and revise your content until you are satisfied with the result. However, this can slow you down.

If you wish to spend less time creating content, you have to turn off your inner critic temporarily. Let the ideas flow and give yourself a time to write. Once you are done, you can then review your work and start editing.

/by