11 Content Ideas to Fill Your Social Media Calendar


A social media calendar can help you plan and schedule your social media posts in advance. With an organized calendar, you can ensure no days will go without a single piece of content being published.

Fresh, quality content is important to attract your target audience and keep them informed. But let’s face it. It can be challenging to find fresh social media ideas, especially when you have to post something daily on different platforms.

Next time you think there’s nothing for you to post, think again. Here are 11 content ideas to fill your social media calendar.

Industry news

If you find yourself at a loss when it comes to making updates on social media, sharing industry news is a great idea. Regularly posting informative articles will help turn your page into a trusted resource for relevant information.

Think about what your target audience would find helpful and relevant. Share links to relevant news and blogs.

Blog posts

Do you spend countless hours writing killer, quality content for your blog? Don’t let it go to waste Share your blog posts across your social media accounts.

In addition to giving you something new to post, sharing your blog posts on social media will help deliver a steady stream of visitors to your site. Make sure, though, that you tailor your message to fit each platform and audience.

Polls and surveys

People love answering questions, and polls provide the perfect avenue for this.

Polls are easy to make, encourage interactivity, and get people talking. It allows you to gain a deeper understanding of who your customers are. By reading their responses, you can learn from them directly and better understand their needs.

Videos

Video is the undeniable king of content marketing. In fact, they get exponentially more shares than texts and images combined. Not only are they convenient and efficient for the consumer, but they can also help you create an emotional connection with your audience.

If you aren’t creating video content for your brand or business, now is the time to get in front of the camera. I challenge you to do one this week. You can start by doing a Facebook Live or Instagram story. The first video is usually the hardest, but you’ll get better as you go.

Behind the scenes photo or video

Sharing behind the scenes content gives people an inside look into who you are and what your brand represents. People want to do business with people, not from a company that hides behind a logo. They want to know the people behind your products and services.

Behind the scenes, content humanizes your company and helps you build rapport with your target audience. Trust doesn’t come easily for businesses, but transparency is a great place to start.

Share a tip

Share tips that your audience might find useful. You may also consider turning it into a weekly post. For instance, “Tip Tuesday” or “Fun Fact Friday”. This way, your audience will have something to look forward to.

User-generated content

User-generated content is any content that has been published by fans. Nine out of ten consumers trust organic, user-generated content more than traditional advertising. That means, they’d rather hear from your clients and customers instead of you.

UGCs work well because they’re authentic. Plus, it puts customers front and center. It encourages engagement and helps you grow your audience.

When sharing user-generated content, always give credit where credit is due. Make sure that you tag the original poster in the post.

Infographics

People love information, but most people lean heavily toward visual content. Infographics are easily read, understood, and remembered. Your audience can easily scan the document and understand the message you’re trying to get across. Not only will they appreciate the new-found knowledge, but they’ll also find your information more credible and compelling.

Your employees

Posting photos of your employees help humanize your brand. It allows them to have a sneak peek of the people behind your products and services.

Go ahead and share photos of people who make your business possible. Without them, you won’t be able to operate.

Customer testimonial

Studies suggest that 74% of consumers read an average of 10 online reviews before they can trust a business. Sharing customer testimonials on social media is one of the best ways to build trust with your audience and add credibility to your brand.

Let your customer’s voices be heard on social media. Create an image with their testimonial or retweet their kind words. Don’t forget to include their name or handle.

Meme

Have you noticed more and more brands are incorporating humor into their social media marketing strategy? It’s because humor sells.

People love humorous content. Infusing humor into your social media content helps show your brand’s personality and get more people to engage with your content. Besides, posting only business-related content is simply boring.

11 Content Ideas to Fill Your Social Media Calendar

11 Content Ideas to Fill Your Social Media Calendar11 Content Ideas to Fill Your Social Media Calendar

 

Social Media Overview and Scheduling Tools

 

Today, I want to talk about looking at your social media strategy in the big picture. A lot of the questions that we get a lot are, “How do I schedule my social media post? Where do I schedule my social media post? And how do I really just organize my social media post?” And so we’ve done a few videos on this with creating that content calendar and making sure that your posts are organized. And I just wanted to walk you through how we do it on our side, and then also show you a couple of the scheduling tools that we utilize for ourselves and our clients.

Content calendar template

So one thing that we’ve done is a content calendar template. The biggest thing with social media is making sure you are consistent and you have a plan. Most of the time, we get so caught up in work that we forget about what we want to talk about on social media, and whether you’re doing your social media internally, or you have a team like us that’s managing your social media. It’s important to make sure that everyone is on the same page.

Contents ideas for your social media posts:

  • Blog post – You can share your most recent blog  post.
  • Share a tip from weekly blog post with a link back to the blog or website – You can pull information from a past blog
  • Visual image with logo on it – It can be  a motivational quote or tip of the day. You can create that in Canva.
  • Article or blog from outside source – Share articles from other like-minded sources. You want to remember that 80/20 rule
  • Product from website linking back to the page – If you have products or different services that are on the website, you can link back to those.

Switch up the content

What I like to do is the information, the post that go on to Facebook and LinkedIn, I think it’s okay if it’s the same content. I would swap the days, and then I would change around the content for Instagram. So maybe what you used on a Tuesday for a Facebook and LinkedIn post, you can reword it, add some bullet points, add in some hashtags and use it for Instagram maybe the following week. So you want to keep that content going, you can utilize it on other platforms.

I do not recommend putting the same post out at the same day, same time to all networks. It doesn’t give any value. We found that most people that follow you on Facebook are also following you on Instagram. So if you’re posting the same thing the same day, there’s no value there. So you want to be able to switch up that content. And having some type of a monthly overview, we found that to have really helped us and our clients kind of know what topics are coming next. So this is kind of that monthly overview.

Content resources

Now it’s time to write the content. So on the social media calendar, you’ll have different topics that you want to talk about.

You’ll have content resources – different websites for that curated content, the like-minded websites that you’re looking for, maybe it’s newsletters that you’re a part of  – put them in here. This is supposed to be an easy place that you can just go and pull an article from the source you’ve already approved, your team has access to it.

Google sheet

You’ll notice this is all done in a Google Sheet. The reason we use a Google Sheet is because this is a platform that everyone has access to. So I can share this Google calendar with my team. And so the person that’s writing the social media posts, the person that needs to approve them, they know what’s going out.

It keeps everyone together on one platform rather than having to log into something or download, if someone has a Mac and someone has a PC, from Excel to whatever, it’s just too complicated. I like things simple and very clear. So we use Google Sheets for that.

Here, we have the content resources, we have blog topics, so this can be where we organize our blogs for the month so we know what’s going out.

Creating a content calendar

Google sheet

There are two things you can do here. Now that we know what we’re talking about for the month, we need to have a place of where we can write those social media topics.

One thing that we have done is you can, say here like the date, platform, content, image. Now the other thing that we’ve done is instead of doing this, we may say the date and then we’ll say Instagram copy, Facebook copy, LinkedIn copy, and then we’ll either say image, and then on here we’ll put hashtags as well. You can also place the key code, and then you can pull from the content calendar.

So you can change up, you can create this however it works best for you. We’ve seen a lot of different techniques on creating where you’re gonna write your social media post.

It can be blog title and first paragrah. Now obviously, you are going to put that content in here. You’re gonna have the link in here, and then the image, you can actually go to Insert, and then go to Image, and upload the image directly into this sheet.

So this is one way to keep it all in one place to be able to see, “Okay, this is going onto Instagram, this is going out onto Facebook and LinkedIn. Here’s the images that needs to go out to there, the hashtags.”

So for writing, I always like to write posts a week or two weeks or three weeks in advance. So we have our date here, so we would say Monday, then we can have Tuesday, and then through Friday, and have the copy on one sheet.

Google doc

The other way that we have seen it done is through a Google Doc. And this can be the same thing. This can be a week – May 4th to 8th. You can do a Monday, Tuesday, Wednesday, Thursday, Friday. And if you post on Saturday and Sunday, great.

You can insert your copy here and your images as well. Now, one thing that I would do is make sure that you are utilizing your images, you’re creating your images in the social media template in Canva, so they show up nicely on all platforms.

So you know that Monday, May 4th for Facebook and LinkedIn, this is the copy that’s gonna go out to those two platforms. So it’s really figuring out what works best for you.

Social Media Scheduling Tools

Now let’s get into the scheduling tools. Some people like to just go directly into those scheduling tools. They have the overview of the content calendar and they say, “Okay, this is what my month will look like,” and then they go right into the scheduling tools and write their content directly in there. And that’s totally fine too. It’s just figuring out that process that works best for you.

Sprout Social

Sprout Social is a paid service. The one thing I really like about them is I love that they do monthly reports. So that gives you your activity for whatever platform you have that you’re utilizing on here. It gives you an overview of exactly what posts you have going out.

When you come over here to publishing, it will pop up what posts you have already scheduled for the month, the week, so it’s very clear, and then you can see each platform right here. If you go to compose, you can upload up to four pictures through Sprout Social, which is good because you like to have multiple photos on the different networks. Here, you can drop down and you can click the platforms that you want it to go to.

One really cool thing about this as well is it has this option for Instagram, the Instagram first comment. So a lot of people will have their Instagram content, and then that first comment is where they put in their 30 hashtags. So that’s a really cool feature that Sprout Social has, and then it will preview what your post will look like. Again, if you have Twitter on here, you want make sure you do Twitter separately because of that 280-character count. Now, with Facebook, LinkedIn, and Instagram, it will show 1,300. So it gives you that option, if you take off LinkedIn, Facebook and Instagram 2,200. So it gives you that option. So you can go right directly into here, write your post, and then you can go to choose a date, time, and schedule it. So that’s one way of being able to just utilize a dashboard like this and be able to have all your posts in one area.

So I really like Sprout Social because of how user-friendly it is, and you’re able to see what you have scheduled. And some days you’re gonna have posts for certain networks that you just wanna go out and not for the other networks, and that’s totally okay. So just, again, figuring out that strategy for you. You can do drafts in here. With Sprout Social, it does automatically post to Instagram, which is another bonus. So it will actually post whatever post is here to your Instagram account.

Hootsuite

The second tool I want to show you is called Hootsuite. Hootsuite has a free version and a paid version. And I believe it’s still free for one or two social media platforms.

Hootsuite also schedules and posts directly to Instagram, which is great, because Instagram I feel is the social media platform that is the most manual because they didn’t have a scheduling tool before. So in here, you’ll have streams, which I really like how these streams.

Besides the reporting of Sprout Social, I love Hootsuite as a overview piece, because I can see what posts have gone out, what mentions people have mentioned us in, what activity, if people have posted to our page or what we’ve put up, what messages we have. And then we can also put on here our scheduled, unpublished, so you can go in here and again, write drafts and be able to see, organize everything in here, and it would show up like this for your scheduled ones.

So I really like Hootsuite because I do think it’s very simple to use. Again, you would go to New Post and you would type in your content, you can upload your image, videos. You’ll just click here to select the platform you want it to go to, the media you want, your text. And I really like this feature. So this is Hootsuite. Again, very simple, very user-friendly.

Buffer

The third one is called Buffer. I think they do have a free plan. It’s still very similar to the other two scheduling tools. It will tell you what you have going out. It can give you some analytics.

Now, with Buffer, it does not automatically post to Instagram. It will give you a notification on your mobile device that you have a post, and then you would need to go into your Instagram and push that post out.

So Buffer is a great tool, there’s a lot you can do with it. Like I said, it does give you some analytics. And we’ll look at the Instagram stories, strategy recommendations, and obviously that is for the paid package, but it does provide a lot of details.

When it comes to a publishing tool, it’s really a personal preference of which one aesthetically you like, which one will be the best for you and your team. And if you choose not to use a Google Doc or a Google Sheet to organize your posts and you choose to use just a platform like Hootsuite or Sprout Social, you want make sure, again, if it’s not just you doing your social media post, you want to make sure that it’s user-friendly for you and your team.

Bonus tool: Grammarly

One thing that I’ve also installed is a plugin called Grammarly.

Grammarly works on:

  • Google docs
  • Hootsuite
  • Buffer
  • Sprout Social

I like it because it  adds that extra layer of making sure that your posts are grammatically correct going out, which is important.  If you put in a misspelling, it usually highlights the spelling mistake.  I will go like, this doesn’t make sense, and then you can click on it, and then it will either to give you a word, “Hey, what did you mean to say here?”

Mistakes happen. It’s not a life or death thing. And I also think that with social media, having that strategy is really good because it will allow you to stop and think about what your plan is and paying attention to those details and making sure when you’re creating the images in Canva.

Final thoughts

We go back to that brand consistency that we’ve talked about. So this is just giving you the overview of your social media strategy, looking at thinking of a month at a time with your social media posts, how many times per week do you want to post, and then what’s the action you’re going to take to create those posts, and then be able to schedule them out?

There’s tons of other tools out there. These are just three scheduling tools that we have used and we enjoy using. And there’s a lot of different content strategies out there, but again, it’s finding the one that works best for you.

So if you need help creating that strategy and putting together that content calendar and getting one of these scheduling tools set up, we are here to help you.

Social Media Overview and Scheduling Tools

Social Media Overview and Scheduling ToolsSocial Media Overview and Scheduling Tools

5 Social Media Marketing Tips for Healthcare Professionals

As socially inclined creatures, humans have embraced technology that allowed us to connect with our family and friends. Today, social has become a prominent part of people’s lives.

With over half of the world’s population now active on social media, it’s not surprising that more and more businesses are using social media to reach their audience. Healthcare is no exception.

As a healthcare professional or organization, you need to step up your social media strategy in order to reach your target audience, boost patient engagement, and improve health outcomes.

Here are 5 tips to get you started.

Choose the right platform

There are lots of social media platforms out there other than Facebook, Instagram, Pinterest, Twitter, and LinkedIn. While social media can help you drive new patient leads and grow your practice, you can’t be active on all of them all the time. You need to be strategic where you spend your resources.

A great way to plan and begin your social media campaign is to identify your ideal outlets. To do that, you need to focus on your core target audience. Find out where they spend most of their time online. Build your primary social media presence around your audience’s platforms of choice. It only makes sense to fish where the fishes are.

Narrowing down your choice to just a select few platforms will not only save you time, but it will also help you get the best return on your investment.

Jump into existing conversations

Take the initiative to be a part of a social media conversation. Join existing chats and groups that offer relevant discussions. See what you can add to the conversation and what you can learn about the current topics. Inspire discussions, ask questions, and air your opinion.

In addition to taking part in the discussions, it is important to track conversations relevant to your field. This raw and unfiltered conversation can provide you with insights from your audience. You may even get new ideas that you can use on your social media marketing campaign.

Don’t make it all about you

Social media is a great place to promote your practice and get more patients through the door. But if that’s the only reason why you signed up, then it won’t be beneficial.

People hate ads. They are turned off by businesses that throw ads but do not engage with their clients. If you want to build a solid social media presence, then you need to really get on there and interact with your audience.

Go back to your core audience. Learn as much as you can about them: demographics, what they are interested in, what they need, what their pain points are, etc. Getting to know your audience will help you interact with them on a more intimate level. Once you start conversing with them, you’ll know how you can help them.

Show them that you care about them and they will feel more connected with you.

Raise awareness and counter misinformation

Social media has become an important health resource. Studies suggest that more and more people are seeking health information on social media. With the amount of information we are bombarded with each day, it is not surprising to find a lot of medical misinformation out there. As a healthcare professional, you can capitalize on social media by providing your audience with accurate, science-backed facts.

Give people a reason to follow and engage with you. Pull from your unique expertise and share relevant, valuable information about your field. Don’t get stuck sharing links to blog posts. Share infographics, videos, interactive pieces, podcasts, and other types of content.

Provide your audience with content they can’t find elsewhere. Sharing fresh and unique content will not only keep your audience engaged, but they’ll also see you as a thought leader or industry expert.

Automate social media posts

You reap what you sow is a well-known idiom. While the phrase is biblical in origin, it also applies to social media marketing.
You can’t expect great results if your page is inactive. The key is to stay active on social media and consistently provide your followers with high-quality content. How can you do that when you spend the majority of your working hours seeing patients? Social media automation holds the solution to this problem.

Automating your social media posts allows you to schedule and optimize posts for maximum engagement. Scheduling several posts in advance helps you save time while achieving consistency in your marketing efforts. Plus, it gives you control over the content you share and how you share it.

Ultimately, it also helps you get more results with less effort. Keep in mind, though, that automation can only help you save time and effort, it is not meant to make social media marketing a completely hands-off process.

Automation tools such as Hootsuite, Buffer, AgoraPulse, and CoSchedule will make things easier for you. Whether you’re looking to find new patients or engage existing ones, you need to employ social media strategies that will help you sustain and grow your practice. Contact us today and let us put together a social media plan for you and your practice.

 

5 Social Media Marketing Tips for Healthcare Professionals Pinterest

Why doctors need to be on social media

Having an active social media presence has become mandatory across different industries, even the healthcare industry. Unfortunately, many physicians find social media marketing intimidating.

The way patients approach healthcare today is different than it was a decade ago. Today, social media is the most relevant advertising channel for you and your practice. It is a cost-effective way to increase reach, build credibility, and attract new patients.

Still on the social media fence?

Here are 5 reasons why you should include social media in your marketing campaign.

Increase reach

With over 3 billion social media users, it is almost inevitable that the majority of your target audience has a presence on popular social media sites such as Facebook, Twitter, and Instagram. The majority of them log in on their accounts on a daily basis.

While social media was originally created to cultivate personal relationships, you can use it to get you and your practice in front of your target audience. Your existing patients are probably already following you, but social media allows you to reach more than just the patients you see in your clinic or office.

With the right strategies, it can help you broaden your audience and bring more patients through the door. Don’t be one of the many practices that are missing out on the opportunity to reach millions of people on social media.

Build a relationship with your audience

According to a study that was published in the Annals of Family Medicine, doctors spend an average of 17 minutes with each patient. That is not enough to address the patient’s immediate concerns, much less to build a relationship. Social media gives you an opportunity to connect with your audience and communicate with them outside the office.

As a healthcare professional, you have an opportunity to help people by correcting the spread of medical misinformation, helping chronically ill people feel less isolated, and encouraging them to pursue a healthier lifestyle. Of course, you need to make it clear that you won’t be providing medical advice. This should be done in the office.

With time and consistent effort, you’ll be able to gain their trust and loyalty. If you can create the ultimate experience for your patients, they aren’t likely to go to another doctor.

Attract new patients

The internet has changed the way people find doctors. They are no longer limited to physicians in their area. Although word of mouth and referrals still rank high as a means of finding new doctors, many patients would turn to the internet to find healthcare practitioners of all kinds.

In a survey that was conducted by Doctors.com, they revealed that 63% of respondents choose one doctor over the other because of a strong online presence. You want you and your practice to be at the front of a patient’s mind when the need for your practice arises. And that’s exactly what social media marketing is for.

Social media can be an invaluable resource to attract new patients. As mentioned above, it provides a way to reach a new audience, engage with them, and promote your services. When done right, it will bring you a steady stream of new patients and grow your practice.

Patients want you out there

According to a survey conducted by the National Research Corporation, over 40% of internet users rely on social media for health information. Some would turn to social media for advice when they have questions about healthcare problems or issues.

Your potential and existing patients are already on social media, and using these platforms to get in front of them makes sense. There is already a demand for health-related content, so why not give it to them?

In a hyper-connected world, people want to be able to communicate directly with major brands in their lives, including their doctors. Take advantage of this opportunity to market your practice and services to the exact people that are looking for you.

Become a thought leader in your field

More and more people go online to look up medical information. Since anyone can post practically anything, health information online is often unreliable. As a physician, you can’t just remain quiet and uninvolved while people spread inaccurate information.
Information sharing is one of the greatest benefits of social media.

Doctors have a powerful voice. It is time for you to dip your toes into the virtual waters and disseminate scientifically-proven medical information to the general public.

Always bring value to the community. Give tips on how to stay healthy. Share information about current illnesses going around. Upload links to new research about your area of specialty. If you can make complicated topics easier to understand, then you’ll be able to help millions of people across the globe.

 

Why doctors need to be on social media

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