A social media calendar can help you plan and schedule your social media posts in advance. With an organized calendar, you can ensure no days will go without a single piece of content being published.
Fresh, quality content is important to attract your target audience and keep them informed. But let’s face it. It can be challenging to find fresh social media ideas, especially when you have to post something daily on different platforms.
Next time you think there’s nothing for you to post, think again. Here are 11 content ideas to fill your social media calendar.
If you find yourself at a loss when it comes to making updates on social media, sharing industry news is a great idea. Regularly posting informative articles will help turn your page into a trusted resource for relevant information.
Think about what your target audience would find helpful and relevant. Share links to relevant news and blogs.
Do you spend countless hours writing killer, quality content for your blog? Don’t let it go to waste Share your blog posts across your social media accounts.
In addition to giving you something new to post, sharing your blog posts on social media will help deliver a steady stream of visitors to your site. Make sure, though, that you tailor your message to fit each platform and audience.
Polls and surveys
People love answering questions, and polls provide the perfect avenue for this.
Polls are easy to make, encourage interactivity, and get people talking. It allows you to gain a deeper understanding of who your customers are. By reading their responses, you can learn from them directly and better understand their needs.
Video is the undeniable king of content marketing. In fact, they get exponentially more shares than texts and images combined. Not only are they convenient and efficient for the consumer, but they can also help you create an emotional connection with your audience.
If you aren’t creating video content for your brand or business, now is the time to get in front of the camera. I challenge you to do one this week. You can start by doing a Facebook Live or Instagram story. The first video is usually the hardest, but you’ll get better as you go.
Behind the scenes photo or video
Sharing behind the scenes content gives people an inside look into who you are and what your brand represents. People want to do business with people, not from a company that hides behind a logo. They want to know the people behind your products and services.
Behind the scenes, content humanizes your company and helps you build rapport with your target audience. Trust doesn’t come easily for businesses, but transparency is a great place to start.
Share a tip
Share tips that your audience might find useful. You may also consider turning it into a weekly post. For instance, “Tip Tuesday” or “Fun Fact Friday”. This way, your audience will have something to look forward to.
User-generated content is any content that has been published by fans. Nine out of ten consumers trust organic, user-generated content more than traditional advertising. That means, they’d rather hear from your clients and customers instead of you.
UGCs work well because they’re authentic. Plus, it puts customers front and center. It encourages engagement and helps you grow your audience.
When sharing user-generated content, always give credit where credit is due. Make sure that you tag the original poster in the post.
People love information, but most people lean heavily toward visual content. Infographics are easily read, understood, and remembered. Your audience can easily scan the document and understand the message you’re trying to get across. Not only will they appreciate the new-found knowledge, but they’ll also find your information more credible and compelling.
Posting photos of your employees help humanize your brand. It allows them to have a sneak peek of the people behind your products and services.
Go ahead and share photos of people who make your business possible. Without them, you won’t be able to operate.
Studies suggest that 74% of consumers read an average of 10 online reviews before they can trust a business. Sharing customer testimonials on social media is one of the best ways to build trust with your audience and add credibility to your brand.
Let your customer’s voices be heard on social media. Create an image with their testimonial or retweet their kind words. Don’t forget to include their name or handle.
Have you noticed more and more brands are incorporating humor into their social media marketing strategy? It’s because humor sells.
People love humorous content. Infusing humor into your social media content helps show your brand’s personality and get more people to engage with your content. Besides, posting only business-related content is simply boring.