If you have asked Google a few years back, “What makes things go viral?” you’ll most likely get a simple answer: luck. While it seems like a great theory, it is not entirely true.

If your content activates a high-arousal emotion, then there’s a great chance that people will be sharing and talking about your content.

A high arousal emotion can either be positive or negative. Mind you, activating these emotions is not a walk in the park. You really need to consider which emotion you want to target and hit it perfectly.


To tap on this emotion successfully, you’ll have to tease people and pique on their interest. You can do this by teasing them with food, sex or products/services that create an anticipation of pleasure.
People’s passion quickly run dry so there’s a need for constant adaptation and creativity.


Fear is one of the biggest motivators on earth. When motivated with fear, people are forced to take action.
People want to avoid problems. You can tap on this emotion, define the consequences and inspire a fast action.


When you piss off people, they’ll most likely do something prove you wrong or attain justice. They may want to talk about it on their blog, on Facebook, Twitter and other social media platforms.
Keep in mind, though, that pissing someone off for fun is not a good marketing strategy. So, might want to skip on this altogether.


Create something that people will find remarkable and people will surely comment on it.


Positive contents are more viral than the negative ones. There are a lot of things that can make people happy. It can be something inspiring, funny or anything that’s positively uplifting.

When you’re looking to increase traffic to your site, don’t just write content for the sake of writing content. Instead, think about these emotions and hit them well. This way, you can be sure that your content will get shared.

Hastags are everywhere these days. We see them on Instagram, Twitter, Google+, Pinterest and
Facebook. But do you know how to use them strategically?

Hashtags can improve you SEO, get your content found, target your market, amplify your brand and
expand your content reach. That being said, it is important that you know how to implement them
properly in order to fully enjoy all these benefits.

In this article, we’ll give you some of the most important hashtag strategies that you should take note
of. Read on to know more about it.

Create your own hashtags

Brand and campaign hashtags are the ones you make for your own business. Create a brand hashtag
that is unique to your business and make sure that it defines your business. Use it as your signature tag
and use it on all of your social media accounts. Encourage others to use it as well.

You’ll want people to remember your tag. So, keep it short and make sure it’s easy to spell.

Include a relevant yet specific hashtag

By using the right hashtag, people will come across your content even if they are not following you.

When we say relevant, it means that you should either use a hashtag that has already been searched for
frequently or something that was already been designated for a certain event. However, be sure to
make them as specific as possible so your message won’t get buried.

Trending hashtags

You have probably heard some of your friends talking about what’s trending now. They’re referring to a
hashtag topic that has become very popular and or the most talked about topic as of the moment.

If you come across a trend that relates to your business, take advantage of it by using the tag in your
content update. In a way, you can think of this hashtag strategy as a way of getting your “15 seconds of
fame.” This is beneficial as it will help you get your message to a massive audience.

Be careful not to spam trending hashtags, though, especially if they are not related to your business.