Hastags are everywhere these days. We see them on Instagram, Twitter, Google+, Pinterest and
Facebook. But do you know how to use them strategically?
Hashtags can improve you SEO, get your content found, target your market, amplify your brand and
expand your content reach. That being said, it is important that you know how to implement them
properly in order to fully enjoy all these benefits.
In this article, we’ll give you some of the most important hashtag strategies that you should take note
of. Read on to know more about it.
Create your own hashtags
Brand and campaign hashtags are the ones you make for your own business. Create a brand hashtag
that is unique to your business and make sure that it defines your business. Use it as your signature tag
and use it on all of your social media accounts. Encourage others to use it as well.
You’ll want people to remember your tag. So, keep it short and make sure it’s easy to spell.
Include a relevant yet specific hashtag
By using the right hashtag, people will come across your content even if they are not following you.
When we say relevant, it means that you should either use a hashtag that has already been searched for
frequently or something that was already been designated for a certain event. However, be sure to
make them as specific as possible so your message won’t get buried.
You have probably heard some of your friends talking about what’s trending now. They’re referring to a
hashtag topic that has become very popular and or the most talked about topic as of the moment.
If you come across a trend that relates to your business, take advantage of it by using the tag in your
content update. In a way, you can think of this hashtag strategy as a way of getting your “15 seconds of
fame.” This is beneficial as it will help you get your message to a massive audience.
Be careful not to spam trending hashtags, though, especially if they are not related to your business.