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Blogging Benefits that Will Change Your Business Forever

In the early days of the internet, blogging was one of the most popular ways to share information and connect with others. Today, social media has taken over as the primary platform for online communication, and many people have questioned whether blogging is still relevant.

While it is true that social media has eclipsed blogging in terms of popularity, it is still a powerful tool that can help you reach your goals.

If you’re thinking it might be time to start blogging, but you’re not sure if it’s worth the time and effort, then we urge you to keep reading. Here are 6 blogging benefits that will change your business forever.

Boost search engine optimization

SEO is extremely important for any business operating on the web. Every time you write a blog post, more pages from your domain become indexed in search engines. This gives you another opportunity to be found by people.

Search engines don’t want to send users to abandoned websites with outdated content. By regularly publishing contents to your website, you stand a better chance of being found by your target audience.

Drive traffic to your website

Blogging is an inexpensive way to attract more potential customers and drive traffic to your website. Studies suggest that companies who blog get 67% more leads as compared to those who don’t. In order to do that, you first need to know your target audience and create contents that will be of value to them.

Position your brand as an industry leader

Blogging is especially beneficial for small businesses looking to gain credibility. Majority of people go online to because they want information. By providing fresh, valuable information in your blog posts, you can build trust and clout within your industry. Over time, people will come to you for informative, helpful content and will be seen as an industry leader.

Convert traffic into customers

Now that you have captured the attention of your target audience, you want them to keep coming back to your site. To do that, you need to provide them with fresh, interesting and informative content on a regular basis. Once you have built an audience of loyal and trusting readers, it will be a lot easier to sell to them. In fact, studies show that 67% of American buyers have made a purchase based on blog posts.

Building your personal brand

Blogs are a great way to share your thoughts and ideas with the world. You can blog about anything, from your personal life to your professional journey. And unlike social media, blogs allow you to control the narrative. You can decide what information you want to share, and how you want to share it. As a result, blogs can be a powerful tool for building your personal brand. In addition, blogs can help you to connect with like-minded people and create a sense of community.

Differentiate your brand from the competition

Blogs are a powerful tool that can help businesses to differentiate their brands from the competition. This is essential in business; it’s what sets you apart from the competition and drives customers to your door. When used effectively, blogs can provide insights into your company culture, values and vision. They can also be used to share news and announcements, showcase customer testimonials, and promote special offers.

In addition, a blog can help humanize your brand, making it more relatable and approachable. By sharing the story of your brand, you can connect with potential customers on a personal level and build trust. So if you’re looking to differentiate your brand from the competition, consider starting a blog. It could just be the thing that sets you apart and helps you attract more business.

Final thoughts

A blog can be a powerful asset for your business. It can help you drive traffic to your site, position yourself as an industry leader, and convert traffic into customers. If you need help starting a business blog, we’re here to help. We’ll work with you to create content that is relevant to your target audience and helps you achieve your marketing goals. Schedule a free consultation today to get started.

Blogging Benefits that Will Change Your Business Forever

Blogging Benefits that Will Change Your Business ForeverBlogging Benefits that Will Change Your Business Forever

BIMS_4.21.15

If you are to ask any website owner to choose a section of their site that is hardest to create, you’ll probably get the same answer over and over again – the landing page.

Have you been putting it off because you’re worried it will suck? Creating a landing page doesn’t have to be a difficult process. We’ll make it easier for you by citing some of the most common landing page mistakes. Be sure to avoid these mistakes as these could be killing your conversions.

Not explaining clearly what to do

A landing page is simple, straightforward and designed for a single focused objective. It should guide your visitors toward your intended conversion goal. If your goal is to direct visitors to a particular page and urge them to sign up for a free trial, then that page should be about trying to get them to leave their email address.

But most of the time, landing page asks users to do a lot of things. Confused about what to do, visitors leave without doing anything. A landing page that does not communicate its purpose is a poor landing page.

Ignoring basic aesthetics

It turns out that some of the most common mistakes are design related. Trying to capture the attention of people, some seem to lose their minds on the appearance of their page. Garish colors, cheesy stock photos and crazy fonts do not directly influence conversion rates. Rather, they could hurt your brand’s reputation and credibility.

Blowing the headline

The headline on your landing page is what tells your visitors what your landing page is about. This is your chance to overcome the attention filter most of us have developed due to information overload and ads that offer nothing but empty promises.

If you want your visitors to keep reading, you need to add a benefit to the headline. Show them how you can help and how you can address their needs.