Whether you’re a multi-million dollar company or just running a start-up business, blogging is an important part of your online marketing strategy. But in today’s social media marketing environment, there is some debate out there as to whether blogging is still relevant.
If you’re thinking it might be time to start blogging, but you’re not sure if it’s worth the time and effort, then we urge you to keep reading. Here are 4 blogging benefits that will change your business forever.
Boost search engine optimization
SEO is extremely important for any business operating on the web. Every time you write a blog post, more pages from your domain become indexed in search engines. This gives you another opportunity to be found by people.
Search engines don’t want to send users to abandoned websites with outdated content. By regularly publishing contents to your website, you stand a better chance of being found by your target audience.
Drive traffic to your website
Blogging is an inexpensive way to attract more potential customers and drive traffic to your website. Studies suggest that companies who blog get 67% more leads as compared to those who don’t. In order to do that, you first need to know your target audience and create contents that will be of value to them.
Position your brand as an industry leader
Blogging is especially beneficial for small businesses looking to gain credibility. Majority of people go online to because they want information. By providing fresh, valuable information in your blog posts, you can build trust and clout within your industry. Over time, people will come to you for informative, helpful content and will be seen as an industry leader.
Convert traffic into customers
Now that you have captured the attention of your target audience, you want them to keep coming back to your site. To do that, you need to provide them with fresh, interesting and informative content on a regular basis. Once you have built an audience of loyal and trusting readers, it will be a lot easier to sell to them. In fact, studies show that 67% of American buyers have made a purchase based on blog posts.