If you are to ask any website owner to choose a section of their site that is hardest to create, you’ll probably get the same answer over and over again – the landing page.
Have you been putting it off because you’re worried it will suck? Creating a landing page doesn’t have to be a difficult process. We’ll make it easier for you by citing some of the most common landing page mistakes. Be sure to avoid these mistakes as these could be killing your conversions.
Not explaining clearly what to do
A landing page is simple, straightforward and designed for a single focused objective. It should guide your visitors toward your intended conversion goal. If your goal is to direct visitors to a particular page and urge them to sign up for a free trial, then that page should be about trying to get them to leave their email address.
But most of the time, landing page asks users to do a lot of things. Confused about what to do, visitors leave without doing anything. A landing page that does not communicate its purpose is a poor landing page.
Ignoring basic aesthetics
It turns out that some of the most common mistakes are design related. Trying to capture the attention of people, some seem to lose their minds on the appearance of their page. Garish colors, cheesy stock photos and crazy fonts do not directly influence conversion rates. Rather, they could hurt your brand’s reputation and credibility.
Blowing the headline
The headline on your landing page is what tells your visitors what your landing page is about. This is your chance to overcome the attention filter most of us have developed due to information overload and ads that offer nothing but empty promises.
If you want your visitors to keep reading, you need to add a benefit to the headline. Show them how you can help and how you can address their needs.