As an entrepreneur, it is important to find tools to help us stay organized, creative and on top of our social media. In this video, we will go over 10 tools to help you save time, work smarter, not harder.
Creating the Right Mindset as an Entrepreneur
Setting your Social Media Goals
Core Values, Why They Are Important To Your Business
With the popularity of social media, there is an increasing demand for business owners to market their products and service via social media. In accordance to this, the number of tools and technology to support this marketing strategy is also abundant.
Mention
This is a reasonably priced social media tool that allows you to track mentions of your brand or keywords across social media channels and over the web. Mention would also provide you with a list of mentions and enables you to respond or delete these mentions.
Scoop.it
People use this tool in order to share and find contents in boards regarding a particular topic. If you do not have time to write contents, you could find someone in scoop.it to write it for you. Plus, it is a great source of traffic. So, you might want to try it out.
Google Analytics
Through this app, you could easily check your traffic and see how well it’s doing. Plus, you could also determine how many people have read your blog post.
Evernote
This is a great note taking app that you could use on your phone or computer. This app could capture images, texts and videos. It could also come in handy if you come up with an idea that you might need for your blog and need to jot down notes.
Nimble
This app is especially designed to help build and manage relationships via social media. This is becoming a popular app among business owners since it does not only help you interact with your followers; it also allows you to build relationship with them.
Hubspot
WordPress is a popular platform that most bloggers use in creating blog posts and content that could be optimized for search engines. If you are in need of a tool that covers both marketing functionality and blogging, this is the best option for you.
When it comes to generating leads, a HubSpot study conducted at the beginning of the year showed that LinkedIn is 277% more effective than other social network sites. This is a powerful statistic, but before you go looking for leads, you must first create prospects. By joining and being active in Groups on LinkedIn, you can benefit substantially from the site.
1. Join Groups Relevant to Your Business
Search on LinkedIn to find out which groups would be beneficial for your industry. If your business is a general industry, search for associations groups. If you’re a recruiter, look for networking groups. To join groups that will assist in your marketing efforts, look at the groups Social Media Marketing, Inbound Marketers and Marketing Innovation with LinkedIn.
2. Be an Influencer
When you first join a group, avoid the temptation about starting discussions that promote your products and services. No one in the group knows who you are when you first join, therefore you don’t have anyone’s trust just yet. However, if group members see that you’re part of the top five influencer list, you will be a noted helpful group member. To become a Top Influencer, you must generate contributions that lead to the most contributions from other group members. Remember that with your contributions and discussions with groups, it’s all about quality, not quantity, when shooting to become a Top Influencer.
3. Post a Poll
Group members like to see that you’re part of the group to engage, and not to promote or spam. By starting a poll, users will see that you’re interested in hearing their opinions. This is an easy way to get other members to get to know you and communicate with you.
4. Post Discussions
After you’ve created a respectable reputation within your group, start a discussion with group members. To start a quality discussion, remember these three components:
-Keep the title short. If the title goes over 140 characters, it will appear with an ellipsis at the end.
-Provide group members useful details. Give good context, but don’t get too lengthy with your information as you could easily lose readers’ attention.
-Add in a link that leads to your company page, website or blog. After posting a discussion, you want readers to have easy access to learn more.
5. Share Through Other Social Sites
On LinkedIn Groups, there are convenient share buttons that share the actual group, as well as individual discussions and polls. Extend your engagement in discussions by sharing them and providing them additional visibility.
6. Measure Results
There are free tools available for you to measure how your participation on LinkedIn Groups is contributing to your marketing success. Take a look at Bit.ly links and tracking tokens to be able to see how many people are clicking on the links your share within the group.
In addition to these ways to benefit from participating in LinkedIn Groups, it is important to remember that success will not happen in one try. With LinkedIn Groups your participation must be ongoing in order to see results. Try lots of methods of communicating in groups and compare your results to get an understanding of which communication styles help benefit your company the most.
When it comes to generating leads, a HubSpot study conducted at the beginning of the year showed that LinkedIn is 277% more effective than other social network sites. This is a powerful statistic, but before you go looking for leads, you must first create prospects. By joining and being active in Groups on LinkedIn, you can benefit substantially from the site.
1. Join Groups Relevant to Your Business
Search on LinkedIn to find out which groups would be beneficial for your industry. If your business is a general industry, search for associations groups. If you’re a recruiter, look for networking groups. To join groups that will assist in your marketing efforts, look at the groups Social Media Marketing, Inbound Marketers and Marketing Innovation with LinkedIn.
2. Be an Influencer
When you first join a group, avoid the temptation about starting discussions that promote your products and services. No one in the group knows who you are when you first join, therefore you don’t have anyone’s trust just yet. However, if group members see that you’re part of the top five influencer list, you will be a noted helpful group member. To become a Top Influencer, you must generate contributions that lead to the most contributions from other group members. Remember that with your contributions and discussions with groups, it’s all about quality, not quantity, when shooting to become a Top Influencer.
3. Post a Poll
Group members like to see that you’re part of the group to engage, and not to promote or spam. By starting a poll, users will see that you’re interested in hearing their opinions. This is an easy way to get other members to get to know you and communicate with you.
4. Post Discussions
After you’ve created a respectable reputation within your group, start a discussion with group members. To start a quality discussion, remember these three components:
-Keep the title short. If the title goes over 140 characters, it will appear with an ellipsis at the end.
-Provide group members useful details. Give good context, but don’t get too lengthy with your information as you could easily lose readers’ attention.
-Add in a link that leads to your company page, website or blog. After posting a discussion, you want readers to have easy access to learn more.
5. Share Through Other Social Sites
On LinkedIn Groups, there are convenient share buttons that share the actual group, as well as individual discussions and polls. Extend your engagement in discussions by sharing them and providing them additional visibility.
6. Measure Results
There are free tools available for you to measure how your participation on LinkedIn Groups is contributing to your marketing success. Take a look at Bit.ly links and tracking tokens to be able to see how many people are clicking on the links your share within the group.
In addition to these ways to benefit from participating in LinkedIn Groups, it is important to remember that success will not happen in one try. With LinkedIn Groups your participation must be ongoing in order to see results. Try lots of methods of communicating in groups and compare your results to get an understanding of which communication styles help benefit your company the most.
Hubspot, an inbound marketing company based in Boston, has developed a comprehensive suite of marketing automation software tools to assist companies in managing their online marketing efforts efficiently.
Hubspot provides an all-in-one solution to connect your business to prospective consumers who may be interested in your product or service, helps drive leads, and ultimately increases sales. By creating multiple tools to integrate your online marketing with your social media, Hubspot is making company’s online experience easier than ever.
The helpful analytic tools that Hubspot provides users with lets companies measure the results of their online marketing AND social media marketing-one of the unique benefits to Hubspot.
Many businesses are new to social media and are just starting to realize the importance of the tool in online marketing. And because social media is a digital medium, it is very easily measurable.
There are several major marketing analytic tools to use on your social media accounts. Important analytics include measuring your social media reach, how your audience views your brand, how much traffic your social media is driving, as well as the number of sales and leads your traffic is generating.
You can use Hubspot to measure these important metrics so you can effectively measure your social media marketing efforts.
1. Social Media Reach
The larger your social media audience, the greater your social media reach. That is why it’s critical to track the number of people on your social media channels who are engaging with your brand. If your company has a broad social reach, you will be able to pump up your brand’s content and messaging.
You can measure all the various interactions among all your social media channels with Hubspot’s software, from your YouTube video views, to you’re your Facebook “Likes” and blog comments. Then, this data is integrated into real-time graphs that you can download into Excel.
You will find how to modify your content in order to reach your target audience by analyzing your social media reach.
2. Social Media Traffic
One of the main reasons companies use social media marketing is to drive traffic to their website. This leads to generating more visitors, leads and sales.
You can track the percentage of visitors to your sites that come from your social media channels with Hubspot’s software, which records the referring sources within your web analytics platform.
3. Social Media Conversions
Conversion is the ultimate goal of social media. Hubspot’s platform lets you analyze the percentage of visitors from your social media sites that convert to leads and sales. This tool is completely necessary when measuring your social media’s overall value.
Track visitor-to-customer, visitor-to-lead, and lead-to-customer conversion rates across all of your social media platforms then compare it to your conversion metrics from your other marketing channels. This allows you to accurately measure your social media ROI. Give Hubspot a try and if its analytic program is right for your business!
Hubspot, an inbound marketing company based in Boston, has developed a comprehensive suite of marketing automation software tools to assist companies in managing their online marketing efforts efficiently.
Hubspot provides an all-in-one solution to connect your business to prospective consumers who may be interested in your product or service, helps drive leads, and ultimately increases sales. By creating multiple tools to integrate your online marketing with your social media, Hubspot is making company’s online experience easier than ever.
The helpful analytic tools that Hubspot provides users with lets companies measure the results of their online marketing AND social media marketing-one of the unique benefits to Hubspot.
Many businesses are new to social media and are just starting to realize the importance of the tool in online marketing. And because social media is a digital medium, it is very easily measurable.
There are several major marketing analytic tools to use on your social media accounts. Important analytics include measuring your social media reach, how your audience views your brand, how much traffic your social media is driving, as well as the number of sales and leads your traffic is generating.
You can use Hubspot to measure these important metrics so you can effectively measure your social media marketing efforts.
1. Social Media Reach
The larger your social media audience, the greater your social media reach. That is why it’s critical to track the number of people on your social media channels who are engaging with your brand. If your company has a broad social reach, you will be able to pump up your brand’s content and messaging.
You can measure all the various interactions among all your social media channels with Hubspot’s software, from your YouTube video views, to you’re your Facebook “Likes” and blog comments. Then, this data is integrated into real-time graphs that you can download into Excel.
You will find how to modify your content in order to reach your target audience by analyzing your social media reach.
2. Social Media Traffic
One of the main reasons companies use social media marketing is to drive traffic to their website. This leads to generating more visitors, leads and sales.
You can track the percentage of visitors to your sites that come from your social media channels with Hubspot’s software, which records the referring sources within your web analytics platform.
3. Social Media Conversions
Conversion is the ultimate goal of social media. Hubspot’s platform lets you analyze the percentage of visitors from your social media sites that convert to leads and sales. This tool is completely necessary when measuring your social media’s overall value.
Track visitor-to-customer, visitor-to-lead, and lead-to-customer conversion rates across all of your social media platforms then compare it to your conversion metrics from your other marketing channels. This allows you to accurately measure your social media ROI. Give Hubspot’s software a try and if its analytic program is right for your business!
