By now, you probably already know that Linkedin is a great place to generate leads. And publishing valuable content on the platform positions you as an authority in your industry, so you started writing content.
You spent hours researching, writing, and editing. Finally, your article is ready for publishing. Beaming with excitement, you clicked “post”. A few minutes later, you checked again hoping to see some likes and comments. Unfortunately, there is none.
Here’s the thing… If you’re not getting views on your LinkedIn posts, then you’re missing out on thousands of potential leads. The good news is that you can boost your engagement rates with just a few tweaks.
Follow these tips to write Linkedin posts that attract views and engagement.
Headlines are crucial
If you’re not getting enough views and engagement, then you’re posts are probably missing one of the most powerful user attractions of all – an intriguing headline.
In a world full of noise, it is your headline that captures the attention of your audience. So take the extra time to consider what headline would grab people’s attention.
When writing a headline, you should always ask the question: “would this make me want to read on?”. If it doesn’t, then try again.
Create content that strikes a conversation
A lot of professionals and entrepreneurs are using Linkedin to promote their business. The problem is that many of them would just pump out content, promote their services, and then leave.
You see, you can’t just post content, leave, and expect unlimited traffic. It doesn’t work that way. Start treating your audience like real people. Talk to them. Genuinely ask people to give out their opinion on industry-related topics. Ask questions to get people talking.
By keeping the conversation genuine rather than salesy, you’ll leave a much better impression. Eventually, your engagement rate will rise, you’ll reach a wider audience, and grow your business in the process.
Tell your personal brand story
If you scroll through your LinkedIn feeds, you’ll notice that most people are sharing some tips, tricks, advice, etc. After all, we know that posting valuable, informative content is one way to capture the attention of your audience, right? Well, it does. But if you want to cut through the noise, then you need to differentiate yourself from the others — and telling your brand story helps.
If there’s anything the internet has taught us, it’s that everyone has a story. And believe it or not, people are more interested to read about your story than listen to your sales pitch. Your story may seem ordinary to you, but others may find it interesting. Go ahead and share your story with the world!
Make images work for you
You probably already know that social media posts with an eye-catching image get more views and engagements. It turns out, the same principle applies to LinkedIn. In fact, studies suggest that LinkedIn posts with images receive an average of 57,000 views; whereas, posts with no image only receive about 6,000 views. That’s a huge difference!
What does this tell us? Visuals play an important role in capturing the attention of readers. Using a visually attractive image with your content will make your posts standout in the LinkedIn feed.
Lower the reading level
Linkedin is a social media platform for professionals and entrepreneurs. The majority of them are well-educated, read frequently, and can understand complex content. So why would you lower the reading level? It’s all about the ease of comprehension.
Writing copy that is 5th to 6th-grade level is not talking down to educated readers. Rather, you want your audience to easily grasp and digest your content. If you go much higher than that, it will require concentration. Remember, the most powerful LinkedIn content is straightforward and easy to read.
You can use the Flesh-Kincaid score to determine whether or not your content is easy to comprehend. A higher score means the article is elementary.
Timing is everything
If you want to get your posts read, then you need to publish them at the most opportune time. You need to keep in mind that LinkedIn is primarily used by business professionals. That means you should publish your posts on weekdays.
Research shows that most articles are read between 1:00 and 2:00 PM, 4:00 and 5:00 PM, and 7:00 and 8:00 PM. Try to schedule your posts around these times.
Final thoughts
LinkedIn is such an awesome place for networking. It allows you to connect with some of the biggest names in the industry, as well as your prospects. One of the best ways to build a relationship with your connections is by providing value first — which you can do with your content.
Follow the tips above to establish your presence and strengthen your reputation. But if you need help writing killer LinkedIn content that hooks readers, we are here for you. Click that Free Consultation Link for a free 30-minute consultation.
