Posts

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Your Social Media Framework

Without a structure, it can be difficult to come up with topics for social media posts. We often see business floundering as they try to come up with posts each day or don’t realize there are tools to schedule out their posts so one day a month they post 5-10 items.

Being consistent on social media is one of the most important things that you need to be on social media. This includes both posting at consistent intervals and being consistent in your tone, messaging, and imagery. Your tribe will begin to understand what your business is like through this consistent message. Even if you post only one time per week or one time per month, at least you have that steady flow of information going out online.

To help you create your posting schedule, here are some sample topics you can include, as well as a weekly overview of how your posts can be organized.

Sample Social Media Topics:

  • Quotes
  • Product/Services Overview
  • Testimonials
  • Blog Posts
  • Industry Articles
  • Local Events/Activities
  • Related Topics
  • Day in the Life of Images/Stories
  • Videos
  • Infographics
  • How tos
  • User generated
  • Podcasts
  • Livestreams
  • Ebooks
  • Guides
  • Share a Post
  • Questions
  • Surveys

The next step is organizing these so you again have consistency and can optimize your time and resources. For example, your blog posts will get the most traction if you always update them on the same day. This means they should consistently be shared on the same day.

Example Social Media Calendar

 

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How to Maximize Your Content Shareability

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While it is impossible to tell whether or not your post will go viral, there are things you can do to increase its shareability and engagement factor. Here are some of them.

Write more in-depth posts

Not only is great content an important foundation of your website, it is the driving force for online engagement.

Useful and informative content gets the most number of shares. Another factor to consider is the uniqueness of your content. People are more likely to share your content if they find it interesting and fresh. Share your knowledge by offering how-tos FAQs, tutorials and user guides.

Make content easy to share

In order to increase the shareability of your content, you need to make it easy for your audience to share it. If there is a share button, things are as easy as clicking it. Plus, it is a subtle way of telling your visitors to share the content. It’s as if you’re saying, “Hey, did you like what you just read? Why not pass it along?”

Use images

Visual content is a fantastic marketing weapon. A great image can capture the attention of people and increase clickthroughs to your content. That said, you need to put extra care into choosing images for your blog content.

Keep in mind that images that look good on your site will not necessarily look good on social media. So be sure to determine the best image dimensions for every social network.

Captivating headline

We all know the importance of a great headline in getting people’s attention. Research shows that most people do not only scan the content’s body, they also scan the headline. If you want to increase the chances of your article getting read, it is best to limit your headline to 6 words.

When writing titles and headlines, it is also important to keep keywords in mind. This will not only help you stay visible in the feed, but to users who are interested on the said topic as well.

 

 

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Best and Worst Times to Post on Social Media

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I know a lot of people who would log on to their social media accounts when they wake up in the morning. So, that’s probably one of the best times to post on social media, right?

But wait, I heard that most people also use it in the afternoon to mess around when they get bored at work. Or maybe they spend a few hours browsing through their newsfeeds after business hours. Okay, I’m officially confused.

Determining when to post on social media requires that you consider which platform your target audience is using. Remember, each social network has different users and their activities vary.

If you’re posting a status update when the majority of you audience are not online, then your time and effort goes to waste. Since you’re a busy person, you can’t afford to waste time.

Let’s get into the stats then.

Schedule tweets for lunch time

If your target market is on Twitter, be sure to tweet between 1-3 pm. During lunch break, a lot of people are checking in on Twitter. Traffic starts to build at 11 am, with peak posting days from Monday to Thursday. Avoid posting after 3pm on Friday.

Post Facebook status in the afternoon, when less people want to be at work

Engagement is one of the key considerations to a post’s visibility. An ideal time for engagement is between 1-4 pm.

Most people need some form of entertainment just to get through the afternoon slump, like around that 3:00 pm lull. For a lot of people, that means logging on to Facebook. These numbers hit rock bottom during the weekends, before 8 am and after 8 pm.

No one uses LinkedIn on a Friday

People are less interested in what’s happening on LinkedIn when they are winding up and winding down their work week. That means you shouldn’t bother posting on Monday and Friday. The best time for engagement is between Tuesday to Thursday, particularly before and after business hours.

 

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