I know a lot of people who would log on to their social media accounts when they wake up in the morning. So, that’s probably one of the best times to post on social media, right?
But wait, I heard that most people also use it in the afternoon to mess around when they get bored at work. Or maybe they spend a few hours browsing through their newsfeeds after business hours. Okay, I’m officially confused.
Determining when to post on social media requires that you consider which platform your target audience is using. Remember, each social network has different users and their activities vary.
If you’re posting a status update when the majority of you audience are not online, then your time and effort goes to waste. Since you’re a busy person, you can’t afford to waste time.
Let’s get into the stats then.
Schedule tweets for lunch time
If your target market is on Twitter, be sure to tweet between 1-3 pm. During lunch break, a lot of people are checking in on Twitter. Traffic starts to build at 11 am, with peak posting days from Monday to Thursday. Avoid posting after 3pm on Friday.
Post Facebook status in the afternoon, when less people want to be at work
Engagement is one of the key considerations to a post’s visibility. An ideal time for engagement is between 1-4 pm.
Most people need some form of entertainment just to get through the afternoon slump, like around that 3:00 pm lull. For a lot of people, that means logging on to Facebook. These numbers hit rock bottom during the weekends, before 8 am and after 8 pm.
No one uses LinkedIn on a Friday
People are less interested in what’s happening on LinkedIn when they are winding up and winding down their work week. That means you shouldn’t bother posting on Monday and Friday. The best time for engagement is between Tuesday to Thursday, particularly before and after business hours.