While it is impossible to tell whether or not your post will go viral, there are things you can do to increase its shareability and engagement factor. Here are some of them.
Write more in-depth posts
Not only is great content an important foundation of your website, it is the driving force for online engagement.
Useful and informative content gets the most number of shares. Another factor to consider is the uniqueness of your content. People are more likely to share your content if they find it interesting and fresh. Share your knowledge by offering how-tos FAQs, tutorials and user guides.
Make content easy to share
In order to increase the shareability of your content, you need to make it easy for your audience to share it. If there is a share button, things are as easy as clicking it. Plus, it is a subtle way of telling your visitors to share the content. It’s as if you’re saying, “Hey, did you like what you just read? Why not pass it along?”
Visual content is a fantastic marketing weapon. A great image can capture the attention of people and increase clickthroughs to your content. That said, you need to put extra care into choosing images for your blog content.
Keep in mind that images that look good on your site will not necessarily look good on social media. So be sure to determine the best image dimensions for every social network.
We all know the importance of a great headline in getting people’s attention. Research shows that most people do not only scan the content’s body, they also scan the headline. If you want to increase the chances of your article getting read, it is best to limit your headline to 6 words.
When writing titles and headlines, it is also important to keep keywords in mind. This will not only help you stay visible in the feed, but to users who are interested on the said topic as well.