Facebook has more than 1 billion users from all over the world and majority of which log in on a daily basis and spends a few hours on the network. So, if you are a business owner who is planning to advertise on Facebook, this could be advantageous since everyone is there. You just have to tweak your strategy a bit in order to start seeing great results.

In this article, we’ll give you a few tips on how to maximize your Facebook ads. Follow these guidelines and you’ll be rewarded with a higher conversion rate.

Use the newsfeeds

Nowadays, majority of Facebook users are accessing their accounts through their mobile devices or tablets. This has a great impact on the part of the advertisers as mobile users are unable to see the right hand column. So, it is important to divert some of your advertising on the newsfeeds.

In a study which was conducted by SocialCode, they revealed that Facebook mobile ads earn up to 2.5 times more compared to desktop-only ads.

Custom Audiences

Most advertisers have one simple goal – to sell more. In this case, it would be better to focus on people who are already leads, like the ones who are included on your email list.

With the introduction of the “custom audience feature”, you are now given the option to upload your email list on Facebook. This is especially helpful as you can easily choose them as a custom audience when targeting a certain group of people.

Stick to the 20% rule

Facebook has made a revision on their guidelines regarding ads that appear in the news feeds. Now, all ad images that appear in the news feeds can have a text overlay. However, advertisers should take note that the text should not take up more than 20% of the ad image.

Make sure that you adhere to this rule so you won’t get penalized.


If you think tracking the return on investment of your company’s social media is not necessary, then you might want to re-think your priorities. When tweaked and tracked properly, it could provide a powerful web presence to any start-up company and could help you keep up with large companies. Plus, it helps business owners to determine if their marketing strategies are working or not.

Web analytics

Web analytics is one of the most efficient ways of gauging your social media marketing ROI. Most business owners use Google Analytics to do this. By using this tool, you can easily determine the number of people who clicked on the link you shared on any social media channel. Most importantly, you’ll have a more accurate count on the number of people who visited your site through the link.

Engaging contents

Before focusing on the metrics, you’ll have to post meaningful and interesting contents through all your social channels on a regular basis. Also, take note of the kind of contents that your followers share, like and comment on the most.

Create posts that will capture the attention of your followers. This way, they’ll be interested to share your posts and could lead to a more solid fan base. Though there are no guarantees of turning these followers into paying customers, having numerous followers might actually help.


While we fully understand the importance of keeping track of your social media ROI, knowing how often you should check on the metrics is also helpful. Experts suggest you keep track of your metrics at least once a week. This way, you’ll be able to understand the types of content which drives the most number of web visits. Most importantly, you can focus on determining which content turns into sales.


Obsessing over the number of likes and followers your company gets is one of the biggest mistakes most business owners commit.

Please bear in mind that these information could be used in improving your social media marketing campaign. So, dig deeper and focus on the metrics that could help you climb the ladder of success.



This is a great article we found at As social media managers, one thing we get asked all the time is “How do you get a ROI with social media” here are a few great ways to monitor your ROI. One thing to remember is if you are spending time or money on managing social media, it is not a dollar to dollar return, you want to monitor your interaction, your likes, comments, new likes, followers, Re-Tweets etc. Please let us know if you have any questions with getting an ROI with social media, we would love to speak with you.

Chances are you are either one of the two kinds of people:

1. Somebody who definitely no idea what social media ROI is or

2. Somebody who knows it is but has trouble giving an exact number.

Fret not my friends. Around 1/4 of the marketers we have worldwide realize that finding their social media ROI is one of the biggest challenge they face as marketers.

To further help you, I will list down some techniques you can implement on your social media campaigns so you can easily reach your ROI.

#1 Promote offers using social networking sites – We all know and recognize the power of social media. It is a very important channel to promote anything one creates. It can be a white paper, a report, an eBook a simple article or even a webinar. Promoting your products or offer using social networking sites is not as tough as you think. Fun in fact!


  • Twitter


Twitter marketing is quite easy as you just need to put a link that includes your content/product/offer. Also, don’t forget to use #hashtags. Tweets with words that are hashed are more valuable that tweets that are not. Once you hashtag a word, it goes to the world of hashtags. Your tweets will become more visible to your followers. But there’s a rule. I recommend using only 2-3 hashed words per tweet. Using too much will make you look like spam.


  • Facebook and Google +


People are visual when it comes to Facebook and Google+. Take advantage of this behavior by using pictures on your post with your link. And like Twitter, these two social networking sites have adopted the #hashtag, so make sure take advantage of this new feature also for maximum visibility.


  • LinkedIn


Post on marketing groups that are discussing principles or ideas that are same as yours.

#2 Use tags on URLs to track traffic – To further understand social media ROI you have to know where people are coming from when they get to your site. If you are promoting your work on multiple platforms, you have to know what campaign works and what is failing. This will make future campaigns easier. In order to successfully track traffic, you have to put tags on URLs so you know if it comes from a specific platform. Remember that the whole idea behind this technique is finding campaigns that work and find out those that needs to be tweaked.

Surveys – You can also use a tried and tested method of knowing how your visitors get to your site is through the use of a simple survey. If you thought that surveys are a thing of the past then you are gravely mistaken.

#3 Take advantage of Google+ – I asked some friends the other day as to what they think the best social media platform for Google is and I got varied answers. I really can’t blame them because most of them had no idea what I was asking. As for internet marketers, Google+ is hands-down the best SEO partner you can have for your campaigns.

Other than Google+, make sure to make your presence felt using Google Places and Google Authorship. The overall idea of a social media campaign is for more traffic to your site so this means that a good presence on all Google platforms might just equate to more traffic for your site.

Bottom line, use the best social media practices to improve your ROI.

You may be into Twitter marketing or Pinterest or Facebook but you always have to remember that social media marketing is not a magic cure that will surely remedy your problems in no time at all.

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Why use social media marketing?

Many of today’s successful businesses have been around for years, long before the internet was a viable option in marketing a product. Although billboards, TV commercials, and radio and print advertisements have been successful in the past, they will not have the impact they once did in today’s market. Many people no longer check the newspaper for movie times, they reference online venues. Many people no longer hand-write letters, they electronically draft emails. Many shy away from garage sells when they can utilize Craigslist. While some may resist the facts, this country and the rest of the world relies on technology more and more every day. This is not something to dread or dwell upon; it is something to take advantage of!

For anyone born after 1980, it is easy to notice the growing popularity of social networks and it does not take a genius to identify the direction in which our world’s social media market’s popularity will continue to move. People from the age of 20 to 29 use social media more than any other age group, with 41% spending 11+ hours a week on social media sites. Age 30 to 39 is the next most frequent user base of social media, with 37% of them spending 11+ hours a week on social media sites as well. While the younger age groups on these networking sites will be more interested in social status, the older groups will focus on marketing and advertising. Understandably, most people have heard of Facebook, which has become the largest social networking website to date. Facebook has over 500 million users, half of which log-on at least once per day. Among the US internet populace, 72% are members of Facebook, with ages 18-24 seeing the most rapid growth. That is 36% of this country’s internet users visit a single website each day! It would be exceptionally hard to find another channel with that kind of impact. Twitter, LinkedIn, and blogs are just a few of the other popular social networks available today, all providing remarkable accessibility to a large group of people.

Social media is the fastest growing marketing tool, and any business not capitalizing on its numerous capabilities could be at a disadvantage to its competitors. Waiting around and not taking advantage of this vastly growing marketing tool is an opportunity that companies are missing. Business is ever evolving and so must marketing campaigns in order to keep pace with the competition. So then why wouldn’t someone immediately get involved with social marketing? It cannot be money, as most of these networks are free. It cannot be experience, because anyone can outsource their social marketing for dirt cheap. Most people just do not know. They do not know what it is, nor understand its capabilities. But most importantly, they are unaware of the positive economic growth it will potentially have on their company.

Social media marketing is the attempt to broadcast various forms of media over social networking technologies, plain and simple. A few perks of social media include increased exposure, increased lead generation, gaining of new partnerships, increased traffic, and marketing cost reductions. On average, 88% of marketers using social media have reported increased exposure for their business. Almost half of these individuals who employed marketing tactics through social media for 12 months or less reported new partnerships gained. Users who spent 6 hours or less per week saw their lead generation increase, and 58% of small business owners using social media marketing were more likely to see marketing cost reductions.

The internet is providing this world with new products, capabilities, and tools that have never before been possible. Social media marketing provides the ability to potentially influence hundreds, thousands, or even millions of people for a fraction of the cost of outdated marketing methods. It is the responsibility of today’s businessmen to focus on the future of every market and the direction it is heading. Social media is a wise investment for almost any company and will be more beneficial the earlier it becomes integrated within a company’s strategic initiative. Social media networking is only going to grow, and my best advice at this point is to establish your brand as soon as possible through these means.

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