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5 Clever Ways to Repurpose Your Video Content

When given a chance to choose a type of content, most people would choose video. After all, they’re more engaging and easy to grasp. This is why more and more businesses are investing in video content.

But let’s face it. Creating videos can be time-consuming. From research to prep to production and distribution, you’ll need to dedicate a lot of time and resources to the process. Worse, some videos don’t get the attention they deserve.

But why let all those videos gather dust when you can get more mileage from them? This is where repurposing comes in.

Repurposing content not only helps you save time but also captures the attention of a wider audience than if you were to present the information in a single format.

Here are five clever ways to repurpose your video content.

Share the video on different social media platforms

From Instagram to Tiktok and Youtube, there are a variety of platforms where you can upload bite-sized video content.

The maximum length for IG Reels is 15 to 30 seconds, while Youtube shorts can be 60 seconds. Now, Tiktok allows users to upload videos that are 3 minutes long. That means you can add more of that valuable content to your video.

This gives you plenty of opportunities to repurpose your videos, use them to fill up your content calendar, and reach a wider audience.

Create short video snippets

Creating short, bite-sized videos can be used as a teaser. Think of them as video trailers for your content. They can capture your audience’s attention and pique their interest before you even publish the whole video.

For best results, focus on the most exciting parts of the video. Don’t forget to include a link to let people know where they can find the rest of the video.

Write a blog post 

Of course, you can always publish an embedded video on your blog. But if you do, you won’t be able to maximize your video’s SEO potential. To do that, we highly recommend that you transcribe the video into text.

Believe it or not, one solid blog article can drive traffic to your site for years. Don’t worry. You don’t need to transcribe it manually. There are lots of software out there that provides you with a transcription of the video.

Turn video into a podcast episode

If you’ve thought of starting a podcast but can’t find the time to start, this would be the perfect opportunity to do so. In fact, you can easily convert your videos into an audio file. Now, all you have to do is to add an intro and outro, and your podcast is ready to go.

Turning your video into a podcast is one of the best ways to get your content in front of a wider audience without much extra work.

Turn it into a lead magnet

Are you looking to generate more leads for your business? Then why not turn your video into a lead magnet?

If you’ve just conducted a webinar, then you shouldn’t let it go to waste. It’s valuable, informative, and something most people can’t say no to. Plus, it can help you capture leads, and who knows… it may even help you convert visitors into paying clients.

Create a pop-up on your website and let visitors know they’ll get access to the webinar in exchange for their email address. Well, if you ask me, that would be a no-brainer. I’d hand in my email address, no questions asked.

5 Clever Ways to Repurpose Your Video Content

5 Clever Ways to Repurpose Your Video Content5 Clever Ways to Repurpose Your Video Content

5 Reasons Why Healthcare Professionals Should Embrace Video Marketing

Video isn’t usually the first thing that professionals turn to when creating content for their marketing campaign. After all, creating a polished, well-executed video takes forever.

Video may seem like a complicated enterprise at its surface, but it provides a good return on investment. With the popularity of video at an all-time high, it’s not surprising why more and more healthcare professionals are adding video content to their healthcare marketing mix.

Here are 5 reasons why you should be getting on board with video marketing.

Internet users love watching videos

In a world of infinite content, where millions of contents are being published on a daily basis, capturing the attention of your audience is a challenge. If you want to capture the attention of your target audience, then you need to provide them with content they actually want to engage with.

Video is becoming the preferred way of consuming content online. In the fast-paced world, we live in, most people would rather watch a 2-minute video than spend 10 to 15 minutes reading the same information. They communicate more in sight, sound, and feelings than words or images alone. Plus, they deliver messages more effectively in a shorter amount of time.

Video encourages social shares

As visual species, humans find videos more interesting and more engaging than any other type of content out there. People watch a lot of videos and share them with their family and friends.

According to Small Business Trends, social videos generate 1200% more shares than text and images combined. Social sharing is the equivalent of word of mouth. When people share your content, your chances of getting in front of potential patients increases exponentially.

Make sure that your videos are not only interesting and engaging, they should also be evergreen. This way, you can share it across multiple channels more than once and continue reaping the benefits.

Easy to digest format

Let’s face it. Explaining a medical condition and procedure to an average patient is not an easy task. There are a lot of technical jargon, complicated processes, and scary surgical tools.

A video is a great tool for learning. It is easier to consume and understand than a verbal or written explanation. Plus, it gives people a real-life picture of what’s going on. Sharing videos that detail the procedure is a great way to explain how a procedure works. It can also help alleviate a patient’s fear.

You can also use videos to teach patients how to prevent or alleviate a specific concern. For instance, dentists can demonstrate the proper way to use floss. Dermatologists, on the other hand, can share some tips on how to get rid of acne scars or how to layer skincare products.

Search engines love video

You don’t just want to be on Google; you want to be on top of the search engine results page. One way to do this is by incorporating videos to your website.

If there is anyone who loves video more than us, it’s Google. Why? It’s because a greater percentage of people prefer video than text.

Videos can help you rank higher on Google. Studies suggest that websites with high-quality videos are 53 times more likely to appear on the first page of Google than those without any video. By adding videos on both your website and Youtube, your chances of showing up in search engines will increase significantly. If you promote your videos on your social media, your visibility will go through the roof.

If video isn’t a part of your healthcare marketing strategy already, then you’re missing out on an incredibly powerful opportunity to be found by prospective patients.

Videos evoke emotion

Stories make for better marketing because they elicit emotion. But with the infinite content online combined with people’s short attention span, you need to be able to cut through the noise in order to gain traction and capture the attention of your audience. This is where videos come in handy.

Videos are a great tool for storytelling because they elicit strong emotional responses. As physicians, you’re not merely offering your services to the public. Rather, you want them to envision themselves spending more years with their family – healthy and pain-free – after visiting your office.

Personal stories from satisfied patients are one of the best ways to promote your practice. Use visuals and sounds to convey the message you want to share through your story. Remember, storytelling is far more effective than a sales pitch.

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5 Reasons Why Healthcare Professionals Should Embrace Video Marketing

5 Reasons Why Healthcare Professionals Should Embrace Video Marketing 5 Reasons Why Healthcare Professionals Should Embrace Video Marketing

Finding ways to attract and encourage people to keep coming back to your site is no easy feat. If you are looking for ways to generate a stream of targeted traffic that converts, we recommend that you incorporate visual content into your digital marketing campaign.

Visual content is one of the most powerful online marketing tools. They are easy to consume and understand. On top of that, they also increase engagement, brand awareness and earn more new business.

Here are 3 types of visual content that will increase your conversion rate:

Infographics

We live in an era where an average person has an attention span of about 8 seconds. People want to get the information they want fast. Otherwise, they’ll move on swiftly to the next site. Infographics can help you reach your audience and grab their attention, mostly because you make things easier for them.

People love infographics. They are filled with valuable information, but are presented in a user-friendly layout. It requires less time to read, absorb and get the gist of information.

Images

Every day, the average consumer is exposed to a large volume of advertising messages. As such, it can be easy for your content to get lost in the jungle. Providing your text content with an appealing image can help you cut through the noise.

Photos are a great way to showcase your products and services. Take some photos of behind the scenes of your brand. Take some snaps shots of your team members, as well as the process that goes into creating your product. You may also include some photos of happy customers who have recently purchased your products or availed your services.

Videos

Studies suggest that posts with videos attract 300% more inbound links than text-only posts. But in order to set yourself apart in the digital era, you need to make sure that your video is of the highest caliber.

A great video serves as an extra clout for your campaign. It is useful for presenting common problems and then showing people how your products can solve that problem. Also, it is imperative that the videos are congruent with the overall style and ethos of your brand.

3 Types of Visual Content That Will Increase Your Conversion Rate