In today’s mobile-driven world, producing content on a regular basis is a must in order to maintain a strong online presence. But with so many creative minds joining the social media sphere and great blogs emerging on almost a daily basis, capturing the attention of your target audience has become extremely difficult.
How do you cut through the noise and stand out in the online world? Visual content can help. Don’t believe us? Studies show that content with relevant images get 94% more views, likes and comments as compared to those without.
Here are some tips for creating awesome visual content for social media.
Customize stock photos
Stock photos have been tremendously helpful for those who don’t have a sizeable design budget and those who need them fast. But in order to stay with your brand and visual identity guidelines, it is important that you customize these photos. Plus, you wouldn’t want your audience to see the exact same photo in other sites, right? Tweak and customize stock photos to make them your own.
Use online editing tools
Creating visual content can be challenging. The good news is that you don’t have to be an expert in photo editing to create great images. There are several online editing tools like Canva, Picmonkey and RelayThat that can help you create stunning visual content that looks like it came from a professional graphic designer.
Add a call-to-action
Ideally, great visual content should eye-catching and entice people to take action. Now that you have successfully captured people’s attention, let them know what you want them to do. Do you want them to share, like or comment on your post? Or do you want them to click through your content? You can either add a call-to-action on the image, in the description or both.
Colors can help make your visual content pop. It can help you capture the attention of your target audience and provide amazing results. But it is also important to stay consistent with the type of visual element you use like colors.
Choose 2 to 4 colors and stick to them when creating visual content. Use it in your logo, texts, images etc. Remember, having a consistent color palette is a must.