When is it time to bring in a company to help with your online marketing? This can be anything from social media to blogging, videos, your overall strategy, website help, landing pages, lead magnets, all of these components equal a big piece of your marketing, and with online marketing, there’s no way around it. You have to be online.
2020 really showed us that as business owners, there are a lot of people that had been in business for years selling some type of a product at events, and they had a very strong following. Once that went away due to the pandemic and shutdowns, they didn’t have the online component to help support them. Another example is if they were a coach, and just had the in-person meetings, and they didn’t have the systems in place to bring their patients online while being HIPAA compliant and being able to set up those different pieces that they needed to maintain their business.
Now coming to the end of 2021, we’ve learned a lot over the past almost two years. What do we need to do? As a business owner, if you don’t have employees, you most likely have independent contractors, maybe you have a bookkeeper, a graphic designer, a virtual assistant, and all of those people play a crucial role and being able to help you move forward every day, every month, and every year. When it’s time to hire a digital marketing agency, and a lot of times people think it’s just too much, I’m never gonna be able to afford that, and there are different companies with different structures, Social Speak has been in business for 14 years, and we work hand-in-hand with our clients of all different sizes, from just solopreneur up to 52, 125 employees and more.
Looking at what projects do you need help with? Having a virtual assistant is absolutely probably one of the best things you’ll be able to invest your money in because they help with those daily tasks, they’re able to make sure that you are staying accountable and that you’re getting things done that need to be done. Whether that is sending out emails, scheduling meetings, maybe even putting together social media posts, if that’s something that they’re comfortable with. When we come into play is when you need help with that overall strategy. If you are a commerce shop and now you’ve started a Shopify store online and your sales are good and you’re growing, but you need help kind of getting to that next level, what does that look like?
Here are some questions you may be asking yourself:
- What does that strategy look like?
- How do you implement a successful Facebook campaign for ads?
- Do boosted Facebook posts work?
- Do you get more out of Pinterest?
- How can Pinterest drive traffic to your website?
- How do you create those images?
These pieces may be outside the skill set of your VA, which is completely fine. That’s where we come in to help bridge that gap. To be able to get you from point A to point B. We like to work in phases, phase one, this is what we want to do, phase two, phase three, etc. We will be working through things together and you’re able to have that support that you need on a technical side. The behind the scenes stuff can get messy and confusing like the Shopify sites, shipping, e-commerce shops on Facebook and Google, running the right ads, creating the right drip campaigns, and even remarketing ads. How are you able to get those ads in front of more people? How are you able to do a remarketing campaign and make sure that the people that have shown interest in that ad are seeing it again? So they finally say, “Fine, I’ll buy… I’ll buy that item.” We all have seen those ads when we click on something on Amazon and then we see them on Facebook, those are remarketing ads, so how do you create campaigns like that to stay in front of your audience? Are you using the correct system for your email marketing? Are you sending out newsletters? Are you growing your email list? Those are all other pieces that where a digital marketing agency’s expertise comes in and can help you streamline your process and your systems and make sure that everything is in line and working the way that you want it to be working.
Whether you are a solopreneur, a coach, or maybe even have a small business, and you’re thinking of, “How can I… BLANK – create a free download, grow my email list, etc. This is where a digital marketing agency comes in to help you navigate this online world and be able to show the best results possible, because that is key, if you have the right processes and systems in place, your success is only gonna continue to grow and you got into the business because you hopefully love what you do.
Maybe you’re creating these products, you’re hand-making them, or you are importing them, but they are… They mean something to you, you have a mission, you have core values that you wanna share to with the world, and this is what you wanna do, but you lack knowledge on that behind the scenes technical side of things, because in online marketing, there’s something new every day, and things are changing constantly, so if you’re not staying up on top of what those changes are and how to rethink this and make sure that people that are buying your products are then into being synced automatically into an email list and that you know where they came from and you’re using the correct coupon codes, and we can go on and on, but it’s important to understand that you have options and there are resources there for you, like Social Speak Network to be able to help you get from this point to this point, and help grow your business.
If you are looking to grow your business in 2022 and being able to look at that strategy, that overall strategy, what are the things that you need to change, what are the things you need to rethink, what are new things you wanna implement. We are here to help you. Please head on over to socialspeaknetwork.com, schedule a free 30-minute consultation. Let’s go over what you have been doing, what’s been working, and some ideas of what you would like to see and how we may be able to help fulfill that strategy and digital marketing agency role for your business to take it to the next level.