This post was originally published on Moz.com. Welcome to the sixth installment of our educational Next Level series! In our last episode, Jo took you on an adventure diving for treasure in the long tail of search. This time around we’re answering the call for help when you feel like you’ve done all you can, but […]
This article was originally published on Moz.com. What is on-site SEO? On-site SEO (also known as on-page SEO) is the practice of optimizing elements on a website (as opposed to links elsewhere on the Internet and other external signals collectively known as “off-site SEO“) in order to rank higher and earn more relevant traffic from search engines. […]
This post was originally published on Moz.com. What is off-site SEO? “Off-site SEO” (also called “off-page SEO”) refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). Optimizing for off-site ranking factors involves improving search engine and user perception of a site’s popularity, relevance, trustworthiness, and authority. This is […]
Most business owners and online marketers are too busy crafting the perfect posts that they tend to forget about checking and updating their profiles. You need to keep in mind that your social media profiles are often the first opportunity prospective customers get to interact with your brand. Your social media profiles are a reflection […]
The following information and templates was originally by CoSchedule [How To Plan Your Marketing Budget With Six Free Templates] Your marketing budget is the driving force behind your team. The money that is invested is meant to be funneled into the right projects that allow your team to create the most meaningful results for the company as a whole. […]
Email marketing is overrated for businesses, right? Wrong! Years ago, digital marketers began moving away from email marketing as social media began gaining steam. We told our clients that social media was how we should connect and build a tribe and that open rates on emails were decreasing. We pulled out stats that showed how […]
You may have amazing products and provide great services. You also spend time creating good quality content. No matter how engaging or persuasive your content is, you won’t be able to achieve great results unless it reaches your target audience. Most business use social media to engage with their fans and followers and even build […]
Users today are bombarded with ads. We see them on TV, on our way to work, even on social media. Because of this, people learn to tune out these advertisements. What they value, however, are the opinion and feedback shared by your clients and customers. People who had great experience with your company are likely […]
As marketers, creating compelling content through social media is the key to our internet success. But, without the ability to reach a large audience and attract followers, our content can be easily lost and forgotten. The world of social media is constantly changing, and staying on top of the latest tips and tricks to help […]
Picture this, you walk into a room of other business owners who immediately turn to you and ask, “So, what do you do?” As a freelancer, do you know how to respond? Do you always say the same answer or do you try and switch it up depending upon with whom you are speaking? More […]
