More and more businesses and professionals are creating social media accounts for their brands. Some even create a profile on different platforms, only to realize how difficult it is to manage multiple accounts. Worse, people aren’t interacting with or following them. They aren’t getting much traffic either. The easy option now would be to just give up. This can lead to a lack of engagement and ultimately result in a loss of potential customers.
The good news is… Even if you’ve let your once-active social media presence go flat, there are still ways to revive it. It may be difficult to get back into the mix, but it’s possible.
Use these strategies to refresh and revitalize your social media presence.
Do a basic profile audit
The first and most important thing you need to do is to perform a social media audit. Check to see what’s working, what’s failing, and what can be improved upon your social media channels.
To conduct a social media audit, you’ll want to:
Track down all your social media accounts– Make sure each account is complete and on brand. Your brand should immediately be recognizable across all of your social channels.
Check your profile – Update your profile, bio, and images
Follow up on your goals and metrics – How do the numbers compare to where you are a year ago?
Identify your best posts – Look for 3 posts that had the most engagements
Identify your most shared content – Determine which posts are getting the most social shares and break it down per platform
Examine profiles of brands and niche influencers – Learn from those who do it best. Find ways to improve on your own social profile.
Put all the data to use – Use the data in front of you to make plans for the future.
Developing a plan of action
Once you have a clear understanding of the current state of the account, it is time to develop a plan of action. This includes setting clear and specific goals for the account, identifying the target audience and creating a buyer persona, and developing a content calendar and posting schedule. It may also be necessary to plan for paid advertising to reach a larger audience.
Post regularly and actively engage with your audience
A social media page that lacks content and lies dormant might as well not exist at all. You can’t post consistently for a week and then go silent the next week. That can make people feel distrustful of your brand. If you want to improve your social media presence, then you need to post regularly.
Create a social media calendar and stick to it. Keeping your social media updates fresh can go a long way towards generating meaningful connections and conversations with leads and potential clients. It also creates a sense of familiarity with your brand.
Social media is about engagement and connection, and that’s the only way you can foster relationship and gain the trust of your audience. Ask questions, get their opinions, respond to their comments. This will get the conversation going and potentially grow your audience at the same time.
Don’t forget to listen
Are your social media posts met with crickets? No likes, shares or comments… nothing! If so, it’s probably because you do not understand your audience’s needs, desires, and pain-points.
Social media is a two-way street. One of the easiest ways to turn your audience off is to just broadcast and not listen.
Social listening helps you:
Determine which platform your audience is most actively using
Learn what people are saying about you or your brand
Discover popular, emerging conversations and trends
Identify influencers to reach new audiences
Create content that resonates with your audience
Create meaningful conversations
If you won’t listen to your audience, then you won’t be able to connect with them. You won’t be able to help or influence them. Minimize the time you spend promoting and start listening to your audience.
Return with a vengeance
With a plan in place, it’s time to put it into action and begin executing your strategy.
Once you’re ready to return, hit the ground running and don’t look back! Rather than drawing attention to the fact that you’ve been away for a while, start out with an engaging and exciting announcement. There is no need to acknowledge or explain your absence.
Hire a social media professional
Building and maintaining a social media presence requires a lot of time and effort. We know you have a lot on your plate and you no longer have time to sit and work on your social media content. If this is you, then it might be time to think about outsourcing.
Hiring a professional to manage your social media accounts will do more than just guarantee an active social presence, it will also save you time. They’ll do the work for you so you’ll also have more time to focus on more important tasks.
A social media manager will make sure that your content is meaningful and relevant to your audience, as well as help you create a strategic plan to help you reach your audience and get the most out of your social presence.
https://socialspeaknetwork.com/wp-content/uploads/2020/05/5-Strategies-to-Revive-Your-Inactive-Social-Media-Account.png10801080Kathlyn Angeleshttps://socialspeaknetwork.com/wp-content/uploads/2018/04/SocialSpeak-Logo.pngKathlyn Angeles2023-01-25 10:00:142023-01-20 11:01:145 Strategies to Revive Your Inactive Social Media Account
You can’t please everyone, they say. No matter how hard you try, you are likely to receive negative comments or feedback from unsatisfied customers. As a business owner, you know how powerful online reviews are. Consumers rely on them and use them as a guide in making a purchasing decision.
It only takes one negative review to scare off potential customers. Don’t let a negative review stand in the way of achieving your business goals. Show your brand’s dedication to resolving issues with empathy and transparency.
Here are a few tips on how to manage negative reviews on social media.
You can take control of the situation by resolving the issue privately. But before you move to a private conversation, make sure that you respond publicly. At this point, the public’s eyes are on you. You want people to know that you are willing to resolve the issue, but you want to work out the details privately.
Response time matters
In a world where everything can be achieved with a push of a button, people’s attention span became significantly shorter. They expect to get what they want in a flash. So when a customer makes an effort to express his/her disappointment by posting a review, he/she wants to get your attention. They expect you to respond in the soonest possible time. If you can, try to respond within 24 hours.
Most people feel like they’re being ignored when they don’t receive an immediate response. This is especially true when dealing with sensitive issues. Remember, response time, matters when dealing with an upset customer.
Responding quickly to customers who wrote a negative review is important because it shows that the business cares about their customers and is willing to address their concerns. It also gives the business an opportunity to resolve any issues that may have led to the negative review.
Acknowledge your fault
When you receive a complaint from a customer, saying that they waited for about an hour for their food to arrive, your first instinct is probably to give a reason why. It may be because it has been an incredibly busy day or you’re short-staffed.
It doesn’t matter what the reason is. You failed to meet the expectations of your customers and he/she is upset about it. You need to admit that it’s your fault, say sorry, and offer them a small gift or a discount.
Leave the negative comments and reviews
Harsh comments and bad reviews can negatively affect your business’ reputation. Some of you might be tempted to delete them, but don’t. Deleting the comment will only make it worse. Once the person realized what you did, he/she will come back louder, angrier, and more frustrated.
The only time you are allowed to delete the comment or review is when you have settled the issue and the customer has agreed for you to delete it.
Turn negative review into a positive one
Once the issue has been resolved to the customer’s satisfaction, you can ask them to consider editing their review to reflect the resolution. By showing that you are willing to go the extra mile to resolve customer issues and make things right, you can turn a negative experience into a positive one and potentially turn a negative review into a positive one as well.
Managing negative reviews and comments on social media is a crucial aspect of maintaining a positive online presence. It is important to remain calm and professional when responding to negative feedback, as it allows you to address the concerns of your customers and show that you care about their experience. By taking the time to listen to their feedback and offering solutions, you can turn a negative situation into a positive one and build trust with your audience.
Remember to always monitor your social media channels and be proactive in addressing any negative reviews or comments in a timely and effective manner.
https://socialspeaknetwork.com/wp-content/uploads/2022/12/How-to-Manage-Negative-Reviews-and-Comments-on-Social-Media.png12602240Kathlyn Angeleshttps://socialspeaknetwork.com/wp-content/uploads/2018/04/SocialSpeak-Logo.pngKathlyn Angeles2022-12-28 10:41:532022-12-21 09:00:33How to Manage Negative Reviews and Comments on Social Media
There is no denying that TikTok is one of the biggest social media platforms right now, with over 1 billion monthly active users. That’s a lot of people!
As TikTok continues to grow in popularity, more and more businesses are flocking to the platform. Even big brands like Levi’s, BMW, Crocs, and Chipotle are using the platform to get in front of their audience. After all, this would be a great way to increase brand awareness and reach a wider audience.
Views are the name of the game on TikTok. But let’s remember that TikTok is brimming with new content. Getting all those Gen Zs and millennials to watch your content requires more than just participating in dance challenges and hoping your videos go viral.
It’s essential to understand how to use the platform strategically to get more views and engagement on TikTok. Fortunately, there are proven strategies that can help you get noticed on this rising platform. We’re going to break them down for you in this blog post.
What counts as a TikTok view?
Before we talk about how to get more views, it’s important to understand what counts as a TikTok view.
On TikTok, every time your video plays, it counts as a view. And if someone watches your video repeatedly, those are all counted as new views. However, TikTok doesn’t count views from your account as a view. That means even if you play your video 100x, it won’t classify as a view.
How to get more TikTok views
Optimize your content for FYP
Unlike other social media platforms where only people in your network sees your content, TikTok’s algorithm uses a recommendation system to deliver content they think users will like based on their interests and behavior. So instead of seeing posts from people they know, a user’s “For You” page will be filled with content similar to the videos they have interacted with.
Suppose you own a cosmetic brand and feature your products on your TikTok page. In that case, your videos will be shown to people who enjoy watching makeup tutorials, product reviews, lipstick swatches, and other makeup-related content.
So before you start shooting some videos, we suggest you watch some videos on the “For You” page and carefully examine videos that capture your attention. It is also a good idea to research the latest trends, trending topics, and hashtags. Create a list of these topics and think of how you can put your own spin on them.
Keep it short and sweet
Right now, TikTok users can create videos up 3 minutes long. However, TikTok’s algorithm favors videos that viewers have seen in their entirety. Creating short videos is the easiest way to earn top marks for this ranking factor.
Aim for short videos that are 15 to 30 seconds long. Be sure to use the first three seconds to arouse the user’s curiosity and stand out from the sea of content. Don’t be afraid to use humor if it suits your brand. The most effective TikTok videos are those that are entertaining.
Hop on the audio trend
If you want to boost your discoverability on TikTok, add trending sounds or music to your videos.
On TikTok, trending audio or music works like a hashtag. Adding it to your video triggers the algorithm and shows it to users who have watched or liked a video with the same audio. So if you’re using viral audio, there’s a good chance that your video will go viral as well.
When watching a video, always pay attention to the audio they’re using. You may also tap the sound icon on the bottom right corner to determine how many times it was used, along with the top videos featuring this audio.
Don’t forget the caption
TikTok only gives you 150 characters for your caption, so be sure to use it wisely. It may not seem much, but it’s enough to pique the interest of your target audience and get them to watch your video.
Use the same hook you used in your video as a caption, and see how it improves your views and watch time. Also, include keywords in your captions to enhance your content’s discoverability.
Cross-promote your videos on other social media platforms
You already spent time planning, shooting, and editing your video, so why not make the most of it and share it on other social media platforms?
This will help you get more eyeballs on your content. And thanks to the little Titkok username attached to your video, it’s like a subtle way of telling people to follow you on TikTok. It’s a win-win strategy.
There appears to be no stopping this social media juggernaut, which is expected to get bigger in the coming years.
Due to TikTok’s algorithm, it’s easier to go viral on this fun and playful platform than on the more saturated platforms like Facebook and Twitter. But we’re seeing a steady uptick in users, and over time, it will take a lot longer for creators to reach a million views.
Whether you’re just starting or you’ve already posted a bunch of videos on the app, now is a great time to step up your presence on the platform. Use the tips discussed above to get your videos on as many For You pages as possible.
https://socialspeaknetwork.com/wp-content/uploads/2022/12/5-Proven-Strategies-to-get-more-Views-on-Tiktok-3.png12602240Kathlyn Angeleshttps://socialspeaknetwork.com/wp-content/uploads/2018/04/SocialSpeak-Logo.pngKathlyn Angeles2022-12-14 10:56:562022-12-21 08:47:245 Proven Strategies to Get More Views and Engagement on TikTok
Tiktok and business may not seem like a good match. After all, the platform is mainly composed of teens showing off their dance moves, right? Not really. You’d be surprised to know that many brands, entrepreneurs, and service providers are on the platform.
In a leaked Tiktok for Business pitch deck, we learned that the average user spends 89 minutes per day on the platform. For businesses, 89 minutes gives you invaluable opportunities to get in on the action, capture your audience’s attention, and pique their interest.
If you’re new to the platform and wondering what type of content you should be doing, we got you covered.
In this blog post, we’ll go over some content ideas to help you gain more followers and boost your engagement rate. Let’s get started!
Tell your brand story
If you’re hoping to build a community on Tiktok, this would be a great way to introduce your brand. People are interested to learn about your story, and Tiktok would be the perfect platform to share your journey.
Share the meaning behind your brand name. Or you can share your brand’s mission and vision. It’s a compelling way to let your prospects know that they’re your priority. Plus, it humanizes your brand.
Create educational content
You can use Tiktok to share tips and answer questions your audience may have.
If you’re a financial advisor, you can share bite-sized information about building wealth or managing money. This encourages the younger generation to think differently about their finances and helps them reach their financial goals.
If you’re a healthcare provider, you can create videos that educate viewers about your specialty. Use the platform to dispel medical myths and talk to your audience about medical issues that may otherwise go unaddressed.
It’s an excellent way to provide information to people who need it and meet them where they are.
Tiktok is a great platform to highlight your product, explain what it is, and what problems it solves. When done right, a product video can persuade buyers who are still on the fence about buying your product.
If you’re an eCommerce brand owner, try shooting your video in a creative way to get people intrigued and mesmerized. Think of iPhone teasers that show us how sleek their products are. If you’re a SaaS founder, consider creating a video walk-through to show potential users how to use your app and what problems it solve. The goal is to convince people to buy your product.
Share your success story
Your content doesn’t always have to be about your products or services. You can also share business tips or life hacks with your audience.
There are a lot of aspiring business owners out there. While many dreams of starting their own business, some may not know how to start. You can share a story of how you began, mistakes you’ve made in the past, and obstacles you’ve overcome.
Success stories, when told authentically, will hook your audience and motivate those struggling to make their dreams come true.
Collaborate with influencers
Savvy brand owners leverage the power of Tikok collaborations. They partner with like-minded businesses and creators to reach new audiences, increase engagement, and boost sales.
For instance, Chipotle engaged famous Tiktok personalities like Zach King and Kombucha Girl to extend the viral reach of their Halloween #Boorito challenge. The said campaign offers discounts to customers who wear costumes while visiting its restaurant on Halloween.
The Boorito campaign brought in a whopping 3.9 billion views in 4 months.
With over 1 billion users worldwide, Tiktok has become advertising have for businesses. It can be your best bet to attract a wider audience and increase your conversion rate.
Keep in mind, though, that Tiktok isn’t a serious platform. You’ll need to show your fun and creative side to grow your following and capture the public’s attention. Fun, light-hearted, and audio-driven videos thrive the most on the platform.
Get in front of the camera and try the content ideas we shared to help you get started. Be sure to post content regularly. You may feel like your videos aren’t getting much attention initially, but don’t quit. With consistent effort, you’ll be able to succeed on the platform and eventually see the fruits of your hard work.
https://socialspeaknetwork.com/wp-content/uploads/2022/09/Tiktok-for-Business-5-Content-Ideas-to-Gain-Followers-and-Boost-Engagement.png12602240Kathlyn Angeleshttps://socialspeaknetwork.com/wp-content/uploads/2018/04/SocialSpeak-Logo.pngKathlyn Angeles2022-09-14 10:43:202022-09-09 06:45:23Tiktok for Business: 5 Content Ideas to Gain Followers and Boost Engagement
If you think of Tiktok as a platform for teens and Gen Zs sharing their dance routines, funny lip-syncing videos or cute animal videos, think again. The truth is, there is a wide variety of content niches and communities within the platform, which allows you to reach a diverse audience.
No matter what type of business you have, there’s a space for your brand to make its mark on the platform. In fact, it is now seen as one of the biggest marketing machines for businesses of all sizes.
Tiktok has over 1 billion monthly active users, and the numbers seem to be rising day by day. It looks like Tiktok is here and doesn’t seem to be going anywhere
Looking to start using Tiktok to promote your brand? Here are 5 tips to help you get started.
Tiktok’s nature is fun, playful, and casual. So if there’s one thing you shouldn’t do on the platform, it’s being boring.
Most people are on the app to discover new and exciting content. So show off your brand personality and have fun with your content. If people see that you’re enjoying creating your content, chances are they’ll enjoy watching your videos too.
Tiktok is a great platform to test out new ideas and a different side of you. Feel free to explore different content formats until you find one that resonates with your audience. Once you do, keep replicating it to build on your success.
Let’s face it. Growing your brand on Tiktok can be exhausting, especially when you’re just starting out. Sure, it only takes one video to go viral to make a mark on this billion-dollar platform. But most of the time, success doesn’t happen overnight.
There are millions of videos that are being published on a platform everyday, and it can be quite difficult the capture the attention of your audience. If there’s one thing successful Tiktokers have in common, it’s consistency. They post content every single day; sometimes more.
So if you find yourself getting frustrated and you’re still not seeing the results you want, be patient. Post often and consistently.
Watch out for trends
One of the best ways to get more views is to create videos on trending topics. Keep in mind, though, that trends come and go. So if you want to capture the attention of your audience, you’ll have to keep up with the trends and keep your content new and refreshing.
Most users are actually searching and watching content about trending topics, so your videos will be shown to a wider audience.
With Tiktok, you’ll never run out of ideas for your content. Just do a quick search of the most trending hashtags, watch some videos on the platform and you’ll have a long list of ideas for your content.
Social media challenges
Social media challenges are a big hit on the platform. Some videos even go viral. So if you’re looking to increase brand awareness and grow your following on Tiktok, you might want to consider joining in trending challenges.
But if you’d like to take it a step further, you can also create your own challenges and encourage people to join in on the fun. It has to be fun and easy for your target audience to complete. Otherwise, people may not be interested to participate.
It’s also a good idea to create a branded hashtag for the challenge. Be sure to do some research before creating a hashtag to make sure that it’s hasn’t been taken yet.
Run Tiktok ads
For your ads to work, your target audience must be fully engaged within the platform. And that’s one of the biggest benefits of Tiktok. Users can’t get enough of it.
In fact, the usage of Tiktok is on an upward trend, with the average users spending at least an hour a day watching, sharing, and creating videos on the platform.
The more time users spend on the platform, the higher the chance that they’ll see your ads. The more engaged they are, the better your ads will perform. This makes advertising on Tiktok more worthwhile.
A lot of businesses have found success on Tiktok. It’s not just because of the fun, entertainment, and creativity it offers. But because the exposure is truly next level. In fact, it opens a whole new connection with your target audience.
If you find Tiktok intimidating or you think it’s already too late to get in, it’s not. Tiktok is new enough for you to get in, yet huge enough to ensure that you’ll be able to reach a wide audience.
https://socialspeaknetwork.com/wp-content/uploads/2022/04/5-Ways-to-Use-Tiktok-to-Promote-Your-Business.png12602240Kathlyn Angeleshttps://socialspeaknetwork.com/wp-content/uploads/2018/04/SocialSpeak-Logo.pngKathlyn Angeles2022-04-27 10:58:192022-04-25 11:45:305 Ways to Use Tiktok to Promote Your Business
Blogging provides several benefits to businesses. Many businesses owners have turned to blogging to reach a wider audience, drive traffic to their site, promote their products and services, and increase conversions. Blogging can help you achieve your business goals, provided that you avoid certain pitfalls.
Here are 4 blogging mistakes you need to avoid, along with some tips to get the results you want.
Let’s face it. Creating content can be time-consuming. We understand that most of you have a crazy schedule and you’re struggling to find time to write your next blog post. But in order to achieve your goals, you need to stick to a consistent posting schedule. It’s not enough to post content when you have something to say. You should publish new content at least once a week.
Inconsistent blogging is bad enough for your SEO growth; it can also make you look like an amateur. This can sink your blog and can cost your business sales. To make your business blog work, we suggest that you develop a content calendar. Plan your blog topics ahead of time and try to schedule posts in advance.
Your writing is too stiff and technical
A well-written blog is one that strikes a conversation with their readers. Get rid of the jargon and loosen up your writing. It’s okay to be more conversational in your writing. In fact, we encourage you to write like you talk. People want to feel like they’re dealing with people, not robot. The more conversational your writing is, the more people will enjoy reading it.
When you write in a conversational tone, you can convey your message more easily. It also helps you engage with your audience and build a stronger relationship with them. They’ll see you as genuine and human, not as a faceless brand who’s trying to sell to them.
In 2020, Neil Patel ran A/B test on two versions of the same blog post. One was written conversationally, while the other one was written in a formal tone. Here, he discovered that the majority of the readers only spent less than two minutes on the blog post that was written in a formal tone. Whereas, readers spent an average of 4.5 minutes reading the conversational version. Also, 247% more readers consumed the full article when written in a conversational tone.
A blog is a great platform for giving your audience updates about your business and promoting your products and services. However, not every post in your blog should be about you. Rather, you should focus on who you are writing for.
Create content your audience will find interesting. Be helpful. Answer all the questions you’ve been asked by customers. Share your expertise. You may also share your opinion on certain topics. Write blog posts that are creative, informative and interesting.
So what’s the key to selecting the best topics for your blog? It’s knowing your target audience. Once you know who you’re writing for, it will easier for you to create a list of blog topics.
One of the best ways to find out what your audience likes is to check your analytics and identify your top performing posts. You can also reach out to your audience and have a conversation with them. Or you can also do an online survey. Remember that most of a blog’s traffic is driven organically, so choose topics your audience will want to read, not something that will only interest you.
Giving up too soon
If you’ve been writing for several months now and you still haven’t seen a significant increase on your leads and traffic, you’re probably getting frustrated. I understand that it can get frustrating, but you also have to keep in mind that building a successful blog takes time. It requires a lot of hard work, patience, and perseverance.
You’ve spent countless of hours in front of your computer, trying to make boring stuff interesting. Unfortunately, after a few months of blogging, you’re still not seeing the results you want. At this point, you may feel like giving up. That’s understandable. However, please keep in mind that it may take quite a while before you generate positive results. Depending on the online competition and your industry, it may take about 3 to 6 months. Giving up too soon is one of the biggest mistakes you can make.
Keep writing. Focus on creating high-quality posts. Be patient. Soon enough, you’ll get the results you want.
Anyone can start a blog, but not everyone will be able to build a successful blog. Why? Because most business owners don’t give it the time, effort, and attention it needs.
If you’re struggling to get the results you want from your blog, then we’re here to help. Schedule a free consultation call and we’ll help you get more leads and traffic for your business.
https://socialspeaknetwork.com/wp-content/uploads/2022/04/4-Common-Blogging-Mistakes-to-Avoid.png12602240Caitlin McDonaldhttps://socialspeaknetwork.com/wp-content/uploads/2018/04/SocialSpeak-Logo.pngCaitlin McDonald2022-04-13 10:04:502022-04-08 12:57:544 Common Blogging Mistakes to Avoid (And What to Do Instead)
One of the best visual tools to use on Pinterest is Infographics. Over the past few years, infographics have become a big deal. They are a great way to visually explain data to people. Not only are they easy to follow and digest, but they are also a powerful tool for capturing the attention of your target audience, teaching them some tips and tricks, and sticking with them long after they’re out of sight.
Let’s face it. Infographics just look at home on Pinterest. Be in on mobile or desktop, there is no denying that they fit perfectly on the Pinterest feed. And now, you’ll find thousands and thousands of infographics on the platform. So if you’re on those people or brands that are sharing infographics on Pinterest, then you’ll have to find a way to stand out. Otherwise, yours will be lost in the sea of content.
People can get too caught up in making an infographic, what data do you use, where do you find that data, how do you create the image, what colors do you use, etc. The list goes on and on.
We have created a 5 step system for you to follow to create the BEST infographics for Pinterest!
1 – Picking the right topic
Does it relate to your business?
What topics in your industry do people find interesting?
Is this topic something you are passionate about?
What data do you want people to receive?
Can you tell a story within the graphic?
2 – Be creative, funny, or useful
Can you get a reaction out of people?
Explain something to your audience that will resonate with them
Explain the data you want them to learn on their level
Will your image be shareable?
3 – Keep it simple
Have a simple and clean image
Keep your infographic to 3-5 points
Using text and images within your infographic
Have a good Call-to-action within the graphic, don’t give it all away in one image
4 – Look and feel
Make sure you are using clear fonts that your audience can read
Tie your infographic into your brand colors only use 2-3 colors per image
Put your sources on the bottom and your logo
Keep your infographic consistent with your brand
5 – Sizes and dimensions
Vertical is the way to go in terms of pins. Make your image longer rather than wider
The best dimensions for infographic Pins on Pinterest are 1000 x 3000 with a Pinterest Pin ratio of 1:3
Infographic pins should be no larger than 600 x 2400 pixels. Otherwise, they’ll get cut off.
Wonderful, now you know how to create your infographic, what it needs to look like, the things you should have and shouldn’t have, but now the BIG question is where do you get all the data?? I know as an entrepreneur I am always looking at infographics on Pinterest for our company and for our clients, I say WOW that is awesome, I want to create something like that. BUT where did they get the data, how do they know the key points they want to talk about??
As you can see there is a lot that goes into making just ONE image, right? This is a process. It’s really about finding that perfect topic that you really want to share with the world and being able to explain it in such a way that everyone gets it! You have to do your research with each infographic, make the process fun. As you think of these ideas for your infographics, keep a journal or word doc to start collecting your data.
Lastly, you may also want to consider Pinterest SEO. Not only will it help you drive more traffic to your website, but it will also help you improve your reach and ensure your pins are getting maximum results.
Remember you are always going to analyze your data and try to create a story with that data. Once you have your data, story, and image complete you can craft together a successful launch. Where will you place this image first? Each infographic needs to have your call-to-action, visually appealing, and clearly branded. Here are a few steps we recommend for a successful launch:
Write a blog post about your Infographic with the image within the blog content
Share to Pinterest, Google, Facebook
Make another image that is the correct size for Instagram and share it on Instagram
When you follow these steps to create the best infographics and implement our techniques in your data and design process you will be able to deliver an infographic that will resonate with your audience. An image that they will want to share and will build your brand.
If you need a hand in creating Pinterest infographics that stand out or need help with Pinterest marketing, please feel free to schedule a free 30-minute consultation call with us.
https://socialspeaknetwork.com/wp-content/uploads/2022/02/How-to-Create-the-Best-Infographic-for-Pinterest.png12602240Amber Irwinhttps://socialspeaknetwork.com/wp-content/uploads/2018/04/SocialSpeak-Logo.pngAmber Irwin2022-02-16 10:39:352022-03-28 10:17:55How to Create the Best Infographic for Pinterest
Today, we will go through Pinterest, and we are going to do an audit on our account. So we have been working with Pinterest for a long time. We use Pinterest for many of our clients, driving traffic back to their website through a very strategic Pin strategy, posting to different boards, Tailwind communities, and different Pinterest groups, and also through promoted Pins. We were coming in to do this anyway to make sure we’re doing as we say to do. It’s one of those, “Do as we say, not as we do.” [chuckle] We want to make sure that what we’re doing with our clients, that we’re doing for ourselves as well. So as you’ll see, we are in our business Pinterest account. And when you come to your Pinterest account, you want to make sure that it is a business account. And you’ll see your home feed here. The reason why you want a business account is because of the analytics and the ads. So with a business account, there are also a few different Pins you can create. The analytics are very important because they will show you how many views you have each month on your Pinterest account. It will also show you what pins are being saved and have the most engagement, and your ads to promote those ads to drive more traffic back to your website.
Business Pinterest Account
We’re going to go to the business hub. And this is kind of the behind-the-scenes; this will tell you just a sneak peek of our analytics, which we’ll get to first. What our public profile looks like. So over here, on the right-hand side, you’ll see your logo. If this is a personal account you’ve been using, there should be an option that says “Switch to Business Account,” and that’s what you want to do. So a couple of things, you can change this header. You can have a specific header there as you have on your Facebook or your YouTube channel with your business name, what you do, your logo, things like that. We have it just set up to show our most recent Pins. So that’s more of a personal preference. This is a good space for that brand-building, we work with many different types of bloggers, so this may be a great area for your branded images with your mission or topics you cover. If you are a mom blog that works with kids ten and younger or just giving your audience a little insight into who you are, that’s a great place to have it.
Your logo or image here, your company name, and this all depends on your brand. Caitlin and I have branded Social Speak Network, so that’s our logo; that’s obviously what all of our social media is. But as a blogger, you may be branding your name, so this may be your name if you don’t have a business name for your blog. So it depends on what brand you’re using; that’s what would go here. And then your description, making sure it’s apparent what it is that you do. And then you’ll see we have only 635 followers, we’re following 129 people, but we have over 43,000 monthly views. That’s good for us. Pinterest is not a social media platform, It’s important to have followers, but you’re not banking on the number of followers you have on Instagram, Facebook, or Twitter. It comes down to your Pin strategy. That’s the most important piece.
So you’ll see that these are all the Pins that we have created and that we’ve put up on our account, and you’ll be able to see how many times they have been viewed, and these have just been posted this week, so there’s not a whole whole lot of views on them yet. You’ll see that the ones that we pinned a few months ago have many more views. So what I want to do is look at what the Saved button is, which will change our profile to show the boards that we have. Now, when you think you can click on All Pins, we’ve had 63,000 Pins. And there is a mixture here of what we want to do. We talk a lot about healthcare digital marketing tips. We have social media marketing for small businesses. We have SEO and blogging tips, social media management for bloggers, finding your target market, Instagram marketing tips, Facebook marketing tips.
Setting Up Pinterest Boards
Some of these boards like this one that only has 18 Pins, we have it pinned there for a while, so we can either move those Pins to another board or let that board go if we’re not utilizing it. With our SEO, you can see that we have 663 Pins there and 500 Pins in our healthcare digital marketing. So focus on the boards you’re going to be utilizing the most, and what’s important with those is that you have an SEO-friendly title, so search engine optimization. Remember, Pinterest is that search engine, so what is your audience looking for? Are they looking for how to find your target market? This is great because that is what this board says. And if you click onto the board again, we haven’t used that board a lot because we only had 16 Pins. Then the description. To describe what that board is about and what types of Pins people will be seeing on that board. And again, you want to utilize those keywords here as well.
You can add notes; if you post to a different group of Pinterest boards, they’ll have notes of those rules. That’s a great either way to utilize that Notes section. Doing your Pinterest audit, going through each of your boards, and ensuring that you have a keyword-friendly title, a description, if you click this Edit button, the pencil, this is… So here, I don’t have a description for email marketing, so email, maybe it should be, “Is email marketing dead? No. It is very much alive and works great. In this board, we will show you how to grow your email list and utilize email marketing for your business.” So email marketing tips, you can add a board cover. It’s going to pull up the Pins from that board, and you can pick which one you want, okay? Let’s see; we’ll do this one. Click done. And then if you don’t like that board cover, you can go back, click Edit, and then maybe find this one, and then that looks perfect.
You’ll have the name, the description, and then click Done, okay? So go through each of your boards and make sure that you are utilizing the space correctly. Here in our content marketing strategy, we have over 1700 Pins. But here on How to Build an authentic business brand, we only have 10 Pins. These tips can go into maybe our business tips, and we can get rid of that board. You can also have secret boards. We love using Pinterest to get ideas on what other people are pinning. So you can create a board here at the plus sign and click Board, and then this can just be Pinterest image ideas. Keep this board secret. So what this means is as you’re scrolling through Pinterest, you can save images to this board, but they will not show up on your profile, this is just for you to see as an admin, and then you can pull that board up and look at, “Oh, okay, this is what I liked about that image,” and… As you need. So, “Oh yes. Oh, I love how they did that. That’s perfect, I like that image. Oh, this is cute.”
Because you’re going to see, there are different styles to Pinterest images and different lengths, and the longer lengths work better. Here’s an infographic. This image here is slightly longer than this one, but it’s a little hard for me to read and seems a little cluttered. I may be more apt to click on this one because it’s cleaner. So look at what types of Pins you like, what images you like, and then save them to that private board so then you can get ideas when it comes time to create content, okay? So now you have these four Pins here in my super-secret board, and we are all set. So after you do the audit on your boards, you want to come over to your analytics. And I always just click on the overview. And now, with Pinterest, you also want to try different; Types of content. Images are number one. Try the square images. If you use Tailwind, you can link your Instagram to your Tailwind, and you can pin the exact images you’re putting onto Instagram on Pinterest. So that makes it easy to monitor those square images. Are they getting clicks?
If you pin them, you’ll need to change the link because they’re going to link back to your Instagram account automatically. If that’s where you want them to go, great, otherwise change the link back to your blog. As I said, the long images. And if you’re using Canva, Canva has a great tool to create Pinterest images at different sizes. So you can try different sizes, as I said but also get creative with your Pinterest templates of adding video into these templates. So that will help increase those user views because you can add your video to this image, customize the colors, add a different change of the content, and then be able to put that onto Pinterest. You would also just have animated images like this that say, “10 Great Places To Travel With Kids.” It stops the scroll on Pinterest. So as you use different types of content, you’ll want to monitor it in your analytics. Looking at your Pin’s impressions, you can look at engagements. And this is just going to be the last 30 days.
And then, and you can see okay, so on Wednesday, I had 85 engagements on our Pinterest account. That’s awesome. What about Pin clicks? We want to make sure we’re driving that website traffic to the right places. So we had 60 clicks on Monday, the 27th. Obviously, on Christmas, we still had 30 clicks, which it’s Christmas Day, and people are still on Pinterest, so Pinterest never sleeps. It keeps going and going. This is a great platform for you to be able to look at to say, “When is my audience on Pinterest, what days of the weeks?” And so that’s where you’re gonna wanna monitor your engagement, what are my top boards? Business tips and social media management for bloggers, we’ve had 5700 impressions, 56 outbound/inbound clicks, and this is no promotion, this is just organic, 31 saves, 111 pin clicks. So this is interesting to be able to see the difference between the boards, what’s working more, and what’s not. And then also here are…
Repinning Pins on Pinterest
Some of these are our original content, and many of them are curated content, meaning Repins from trusted sources, like pin, from CoSchedule, Social Media Today, Hootsuite, Buffer, etc. We look at Social Media Examiner Neil Patel, the people in our industry that we get our information from, and we’ll repin their boards, or their pins to our boards. And then many of them are, obviously, with our logo on it, this is our own. So it’s cool to see, okay, so this one here had 2500 views or impressions, but I can create an image similar to this with our branding and see if it gets even more views. So Pinterest gives you all of the data you need to be successful on Pinterest. Here we have 740, so 6.2% engagement on this pin, 2.2% engagement on that pin. So it’s good to know what people are clicking on, what images they’re finding attractive, to draw them to that, and so that’s really where we want to then focus on, okay, what about this post drew people to it, where it makes them wanna click, and keep going, because this pin was created August 27th, and this is the stats for December to this month, so it’s really cool to look at where… What’s working, and what’s not working.
Then the other part is, if you go back to your profile, you can promote some of the pins or as many pins as you want that you have put up, and this is where it helps drive that traffic to your website even more. So here’s why Pinterest is good at driving blog traffic, I clicked promote, and it’s going to bring me here: what is the destination URL you want, what is the daily budget, and how many days?
I think 84% of Pinterest is done mobile-y, so it’s important to see what it would look like computer view, but that mobile. So that’s what it would look like a computer, this is what it would look like mobile. Most people use Pinterest on their phones. So take time, go through your Pinterest account. If you need help figuring out what board names you should have, how you should be creating those pins, what that strategy looks like, let us know, we do have Pinterest management packages, and we are helping our clients with that creative process, but also more the time management process. If you’re using the right tools you can pin from anywhere from 25 times per week up to 200 times per week, if you’re utilizing the right tools, so… And that’s a mixture of organic content, pulling from your blog post, from your social media post, and then that’s also that repining, pulling from people that you know, and trust, that are like-hearted, and like-minded to your business, and being able to pin their pins to your boards as well.
https://socialspeaknetwork.com/wp-content/uploads/2022/01/Pinterest-Audit.png7201280Amber Irwinhttps://socialspeaknetwork.com/wp-content/uploads/2018/04/SocialSpeak-Logo.pngAmber Irwin2022-01-12 16:16:082022-01-12 16:16:08How do a Pinterest Audit
Holidays are undoubtedly the best time of the year to rake in the best profits. It’s that one season when consumers not only shop for themselves but for everyone else who matters to them.
People who usually don’t visit your site may suddenly be on the lookout for a gift for themselves or their family and friends. Either way, they are consumers. The only possible problem is that every brand is vying for their attention.
So how can you ensure that your e-commerce store stands out? Use these tips to boost your sales this holiday season.
Every business owner shares a common goal: to generate more sales. Product bundling is a win-win for both sellers and buyers. You get to sell more products. Buyers, on the other hand, get a discount for buying multiple products. Plus, they get to save money on shipping.
This was a marketing strategy that Nintendo used years ago. They bundled their gaming consoles and video games, and the sales went up by 100,000.
The key is to find the right mix of your products for your bundled package. If you’re selling cosmetics, you can create a bundle that includes lipstick and a lip liner. They’re complementary products and would make sense for consumers to buy them as a bundle.
For most e-commerce stores, their best-selling items make up 80% of their sales. These are proven products your customers love. If you’re targeting a cold audience, you want to be sure you’re putting your best foot forward.
Showcasing your bestsellers and recommendations on your platform will make it easily accessible for your shoppers. It can hasten their decision-making process. You’ll be doing them a favor by guiding them on what’s best in-store.
Create gift guides
People turn to Google for gift ideas for their loved ones. By creating gift guides, you’re not just doing your audience a favor; you’re also attracting more customers and improving your search engine rankings.
Of course, you’d want to include your products on the list. Be sure to highlight the features and benefits of each product to show people why it would make a great gift.
The more specific the gift guide, the more likely will it capture people’s attention. Consider the demographic of your audience when writing gift guides. Think about their age, gender, hobbies, interests, etc.
Maximize email marketing
With an average of 24% Click Through Rate and a 6% Conversion Rate, email remains to be the most cost-effective way to speak to your buyers at a personal level. This is where you build relationships with them way before the holidays.
To make the most out of the holiday season, you need to plan ahead. Send out teasers to build excitement for your upcoming sales. So when the day comes, your subscribers will be ready to click the “buy now” button.
Make sure that you personalize your email campaigns. There’s a good chance your competitors are also sending out emails. The last thing you want is for your emails to be lost in an inbox full of similar offers.
Redesign with a festive theme
Want to capture the attention of your potential buyers? Ensure that your E-commerce site, particularly your landing page, is in line with the festive theme of the season.
Choose a theme that resonates with the mood and the spirit of your target market. Changing colors, adding graphics, adding a dedicated category for the holidays would call better attention to your online store.
Make mobile shopping easy
It’s no surprise that the global population is attached to their mobile phones. Make sure that your mobile site is easy to navigate and that checkout is a breeze.
The more user-friendly your mobile site is, the more likely shoppers would do business with you. Support thematic searches (i.e., gifts for men, gifts for her) and give leeway for misspelling for an easier search. According to research, 25% of shoppers leave their cart because navigation and checkout are too complicated. Be mindful not to do that.
Offer limited-time discounts
To encourage buyers to complete their shopping, highlight any discounts on their existing items in the cart. A scarce offer for a limited time frame may also induce a sense of urgency to complete the process. Remember that competition is tough out there. The better your offer is compared to others, the more likely that consumers will stick with you.
Automate as much as you can
Incorrect orders and delivery delays are two of the many things that can completely turn away a customer for good. With the influx of orders during the holidays, automate as much as possible to reduce errors and mistakes.
The holiday season is one of the busiest times of the year for both retail and e-commerce business owners. But let’s face it. Increasing sales isn’t something you can achieve overnight. It requires careful planning and a robust marketing strategy.
If you need help with your holiday marketing campaign, please feel free to reach out to us. Schedule a free 30-minute call with us, and we’ll help you create a marketing strategy that will boost your conversion rates not just on the festive days but the whole year-round.
When Instagram stories were first introduced in 2016, most users didn’t even give it much attention. They thought of it as a “copycat” of Snapchat. After all, Snapchat came up with the idea first, right? It was a bold, unthinkable move… or so we thought.
Over the years, Instagram stories have continually evolved, introducing new features that businesses can take advantage of to engage with their audience. Eventually, it has leapfrogged its competitors and actually became a better version of Snapchat.
Instagram stories are something you should consider incorporating into your social media marketing strategy. Here are 8 reasons you should give it a try.
Preserve a high-quality business profile
Normally, the content you publish on Instagram gets saved on your profile. But with stories, the content you share disappears after 24 hours. That means you can share as much as you want throughout the day without cluttering your profile with less-than-perfect images.
Now, you can treat your profile as a portfolio, showcasing only your best and evergreen content.
Stay on top of mind
Instagram puts stories at the top of your feed, marked with a purple ring. This indicates that there is a new story published. This feature enables you to stay top of the feed – and mind – of your followers. With stories, you no longer have to compete for a spot in your follower’s feeds.
Instagram seems to favor accounts that use stories often. If you want to stay connected with your followers and show up at the very top of the newsfeeds, then you need to bring in new ones. Don’t just post stories, watch other accounts’ stories too!
Have some fun with your audience
Instagram stories have tons of features that encourage audience engagement – using stickers, taking polls, asking questions, linking music, and so much more. Dressing up your content with these features can work wonders for driving more audience interaction.
With stories, you have the freedom to let loose and have some fun with your audience. You can experiment with different types of content and test out what works. Plus, you don’t have to worry about making each post so polished. In fact, more and more consumers find unpolished and goofy content increasingly endearing.
Show another side to your brand
It can be difficult to show the fun side of your brand on Instagram since you want to maintain the quality of your feed, but stories allow you to show another side to your brand.
Instagram stories let you humanize your brand. It enables you to add a personal touch to how you engage with your audience and showcase your products and services in exciting ways.
You can use stories to share your ideas with the community, ask them questions, or share some out-of-the-box content. You can also try showing some behind-the-scenes videos, feature people who are working behind your brand or share photos and videos from team events. Light-hearted, humorous posts also work well in helping you build rapport with your audience.
Grow your audience
Instagram Stories are discoverable. Meaning, even non-followers can see your stories. This provides an excellent opportunity to reach a wider audience. If your content is interesting and engaging enough, this could lead people to check out your profile and follow you.
Instagram stories are a must if you’re looking to expand your reach and grow your audience. But if you need more tips on how to Grow Your Instagram Following Organically, we have a separate blog post for that.
Instagram stories are usually real-time, which makes them feel more human and authentic, and people like that.
Instagram Live is a growing trend, and for good reasons. Live videos allow followers to see you face-to-face and take a peek as to what happens behind the scenes. Here, you’re developing real conversation, and people appreciate it when you’re genuine with them.
Going live can also be a great strategy if you’re looking for an instant engagement boost. It triggers a notification to followers who are using the app at that moment. You can live stream events, host Q&A sessions, or just to speak directly to your audience.
You won’t be bombarding your audience
Being active on Instagram is good, but you don’t want to annoy your followers either. This is where Instagram stories come in handy.
With stories, you can post as much as you want without being intrusive. The stories appear on top of a user’s Instagram feed and it’s highlighted when there’s a new post. Users can watch them at their convenience or choose not to view them at all.
Create buzz around a deal
These short, immersive clips are visually impactful and come with a range of features that are sure to capture the attention of your audience. The temporary 24-hour time frame is a great way to create a buzz around a deal or event.
When used appropriately, Instagram stories can help you promote discounts, deals, and events, and even urge people to take decisive action quickly.
More than half a billion people consume Instagram stories on a daily basis. It’s a great opportunity to open new pathways to increase engagement and brand awareness. If you’re not using stories to your advantage, now is the time to get started. Use Instagram stories to share ideas in a creative way or tell stories about your product or services.
If you need help creating a more solid Instagram marketing strategy, we’re here to help you out. Schedule a free 30-minute consultation so we can get to know you and your business better, and see how we can be of help.