LinkedIn is one of my favorite places to share content. Of Twitter and Facebook, LinkedIn is the best social network for lead generation with a conversion rate of 2.74%.* It also tends to direct the most traffic to B2B (and B2C) websites even though there is fewer interactions with specific posts. I recommend using LinkedIn […]
Are you a part of a networking group? How did you decide on which one to join? I personally hate the concept of networking groups because of the notion that you attend these meetings to sell yourself and your services. Too frequently I’ve arrived at a leads group with one too many sales guy personas […]
Do you know if your Instagram marketing is working? Is all the time and energy that you’re spending following accounts, writing comments, and sharing images really paying off? Knowing how and what to measure for success on social media networks is one of the biggest concerns that we see for our clients. Most small businesses […]
As a small business owner, the last thing you want to be caught up in is a legal battle and additional expense for an image you, at the time, didn’t think twice about using. Even though it is alright to share posts others have made on social media in most circumstances (typically because sharing a […]
This interview with Joe, the owner of Pebble+Oak, discusses the importance of speaking to your audience in both blog posts and on your website. We don’t expect our in-house team to be able to write coherently on every topic nor get the voice of all of our clients, so we rely on other writers to step […]
We wanted to invite you to learn more about some of these exciting new opportunities that the BIMS team is pursuing! We are growing! In 2017, Amber and myself have brought on 3 lovely ladies with diverse backgrounds to help us best represent our clients online! Brandy, Mari Ann, and Amanda each focus specifically on […]
Do you find that you spend hours rethinking and rewording your headlines? What if there was a way to speed up the time it takes to write a compelling article title, email subject, or ad header that actually gets clicked? Have you ever wondered if more people would read your blogs is they had a […]
As a mom of a one year old it is incredibly important that when I am working I know exactly what needs to be accomplished and I have a framework for completing the tasks at hand. I’ve always been fairly good at not procrastinating, but I won’t say excellent, at prioritizing the things I need […]
We are often chatting with new business owners about their pricing. No, this doesn’t necessarily relate directly to marketing, however, it is important to make sure that your business aligns with the market rates and what you’re worth. In business school we learned about various models to formulate your pricing, however in real life this […]
As a marketing professional, it is imperative to be able to find our client’s prospects online. Our clients often ask us how we make sure that the folks we are targeting fit their ideal customer persona, so I assume this is a common question for business owners. I wanted to lay out the steps we […]