With the huge amount of information online and online companies popping out of the woodwork, capturing the attention of your target audience can be a challenging task. This can be daunting, especially for small business owners. But the truth is that you don’t have to spend a huge sum of money in order to get […]
Facebook Advertising 101: There are over 1 billion mobile active Facebook users all across the world! Utilizing Facebook advertising can offer a tremendous opportunity to reach and interact with your target market. Facebook ads can be difficult to navigate and if not set up properly, it can cost a company thousands of dollars with zero […]
While everyone is focusing on building a strong social media presence, others tend to forget about the importance of email. Your email list plays a big role in your marketing campaign. It can help you build relationships with your target audience, generate buzz about your business and attract new customers. That said, it makes sense […]
Content is king, they say. But even if you create high quality content, it won’t have an impact unless it is pitched to an appropriate audience. With millions of people on social media, it’s not always easy to find and reach your target audience. How can you break through the walls, cut through the noise […]
Content is the new method of advertising. Over the years, business owners and marketers have realized the importance of utilizing content in their marketing strategy. Because of this, most companies have made a commitment to push content out there to keep feeding the masses with information. Audiences today, however, have wised up. That said, the […]
According to Zendesk, a customer service software program, 88% of buyers rely on the opinion of others when making purchasing decisions. That said, you should always strive to get positive customer reviews. But sometimes, no matter how hard you try; bad reviews happen. There’s no way around it. Negative reviews are one of the biggest […]
With today’s savvy buyers, you know how important online reviews are to your business. People would share their experiences and what they have to say about your company. Given that majority of the adult population spend most of their time online and would read reviews before buying stuff, these reviews, whether they are positive or […]
How to use Instagram for business and apps to make it fun! Instagram is one of the hottest social media platforms right now! It is VERY important to your online branding strategy and here’s why. This photo-sharing app is not only important for retailers, restaurants or travel companies; it is one of the more effective […]
Implementing a strong, multifaceted online marketing can help increase your company’s visibility. Social media marketing opens up a business’ doors to customers they wouldn’t be able to reach. Here are a few suggestions to give your page maximum visibility and to ensure your posts are being seen by your fans or followers. Content is still […]
So you set up a blog. You were so thrilled at the prospect of sharing your expertise with an eager audience. You started creating valuable content assets and created a few downloadable pieces. You have done everything experts said you should, and yet you’re conversion rate isn’t increasing. Here are 3 things that might be […]