Marketing your business through social media is way more than just attracting new consumers. Having your business out there on social media also means building strong relationships with your consumers. Social media platforms such as Twitter, Instagram, and Facebook, make it easy to connect with your customers and make sure they are satisfied with your […]
For most people, business owners and marketers in particular, email is their primary means of communication. It is so widely used these days that it often replaces face-to-face interactions. In fact, some of your first interactions with clients will start online. Unfortunately, a lot of people still find themselves struggling to communicate effectively via email. […]
Creating content is a fundamental component of an online marketing strategy. Unfortunately, a lot of business owners fail to generate a steady stream of high quality content. While we understand that most of you are occupied with running and managing your business, keep in mind that your content plays an important part in your marketing […]
Since it’s launch in 2010, Instagram has grown to be one of the most successful social media platforms of all time. What makes Instagram stand out amongst the rest is how it enables it’s users to be creative and to tell a story through images. Whether you are a major brand or a small business, […]
There is no doubt that LinkedIn is a valuable tool for people who are looking to network with fellow professionals, generate more leads or boost their reputation. LinkedIn can be an even more powerful social media tool than Twitter and Facebook, if used properly. Unfortunately, a lot of people are not taking advantage of its […]
I know a lot of people who would log on to their social media accounts when they wake up in the morning. So, that’s probably one of the best times to post on social media, right? But wait, I heard that most people also use it in the afternoon to mess around when they get […]
1: Turn a Pinned Tweet Into a Feature Box The Feature Box is an email form you place at the top of your homepage, which offers your website visitors a freebie in exchange for signing up for your email list.You can add a similar feature to your Twitter profile page by combining two of Twitter’s […]
With the powerful combination of social media and word-of-mouth, businesses from all over the world are changing how they market to consumers. As marketers, our first instinct is to create contents or videos that would allow us engage with our target audience and persuade them to buy our products or avail our services. But today’s […]
As a startup business, it is understandable that you don’t have a wad of cash to market your business. But that does not necessarily mean that you can’t get your brand out there. The internet is teeming with marketing platforms that would not require you to spend a ridiculous amount of money. If you want […]
Did you know that half of all internet searches now take place on mobile devices? This calls for businesses to take action when it comes to updating their mobile strategy. The past two years have taken more of a simple approach to the design of mobile devices, but that is all changing in 2015. For […]