There is no doubt that LinkedIn is a valuable tool for people who are looking to network with fellow professionals, generate more leads or boost their reputation. LinkedIn can be an even more powerful social media tool than Twitter and Facebook, if used properly. Unfortunately, a lot of people are not taking advantage of its networking features.
It’s time to take a look at your LinkedIn profile to make sure that you are not making any of these LinkedIn blunders. These mistakes could be limiting your success before you even start.
You have no profile picture
This is one of the biggest mistakes we see on LinkedIn. Typically, people do not connect or even click profiles that do not have a profile photo. A missing photo can easily lead to missed connections.
Adding a photo to your LinkedIn profile can make a big difference. In fact, studies suggest that you’re profile is seven times more likely to be viewed if you have one.
Using the wrong photo
As the saying goes, “A picture is worth a thousand words”. You want your profile photo to be professional and approachable.
While your LinkedIn photo doesn’t have to be a picture of you wearing a suit, it would be best to stay away from selfies of vacation photos. When choosing your profile photo, go for pictures that convey professionalism or at least something that reflects the type of industry you belong in.
Not using LinkedIn groups
LinkedIn offers groups to help members connect with professionals within their areas of interests or industry. Occasionally, LinkedIn suggests group you may like. But you can also search for a specific group or browse the directory. These groups are a great way to connect with people who have the same interests as you, troubleshoot issues or share ideas.
Lacking a descriptive job title
If you are a job seeker, it is important to be as detailed as possible in this section. Instead of simply writing “Student at University of Colorado”, it would be better if you write “Advertising Major at University of Colorado”.
Keep in mind that a lot of people with similar qualifications and education are competing for the same job. Having a descriptive job title will give you an edge with a prospective employer.